Market Forecast By Product (Spectacles, Sunglasses, Contact Lenses & Others), By End-user (Male, Female, Unisex), By Distribution Channels (Online, Offline), By Countries (Kenya, South Africa, Nigeria & Rest of Africa) and competitive landscape
Product Code: ETC003426 | Publication Date: Mar 2023 | Updated Date: Sep 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 30 | |
Report Name | Africa Eyewear Market |
Forecast period | 2024-2030 |
CAGR | 8.5% |
Growing Sector | Fashion and Eyecare |
Africa Eyewear Market report thoroughly covers the market by product, end-user, distribution channels and countries. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Africa Eyewear Market is experiencing significant growth and projected to attain more growth in the coming years due to increasing awareness of eye health, rising disposable incomes, and a growing fashion-conscious population. As consumers become more adept at recognizing the importance of vision care, there has been a surge in demand for various eyewear products, including prescription glasses, sunglasses, and contact lenses. In urban areas, the influence of global fashion trends further fuels this demand, as stylish eyewear is increasingly seen as an essential accessory. Retail channels, both online and offline, are also evolving, with a rise in accessibility and availability of diverse eyewear brands.
According to 6Wresearch, Africa Eyewear Market size is expected to grow at a CAGR of 8.5% during 2024-2030. Several factors are driving the growth of Africa Eyewear Market such as the escalating awareness regarding eye health and vision care among consumers is a significant factor. Campaigns promoting regular eye examinations and the importance of corrective eyewear have led to increased demand for prescription glasses and contact lenses. Apart from this, rising disposable incomes across various demographics allow individuals to invest in both health and fashion, leading to a higher purchase rate of sunglasses and designer frames. Additionally, the influence of social media and celebrity endorsements enhances the appeal of eyewear as a fashion accessory, further driving consumer interest.
However, Africa Eyewear Market faces few restraints such as the limited access to eye care services, particularly in rural and underdeveloped areas, which hinders early detection and treatment of vision problems. This disparity in healthcare availability can result in a lower demand for eyewear products in these regions. Additionally, economic fluctuations and currency volatility in certain countries may affect consumers' purchasing power, leading to decreased spending on non-essential items like fashionable eyewear. Furthermore, the prevalence of counterfeit eyewear products poses a significant challenge, as it undermines consumer confidence and can impact the sales of legitimate brands.
Key players include Luxottica Group, Sailor Group, Cooper Vision, Essilor Luxottica, Alcon Inc, Warby Parker. These companies are known for their diverse range of eyewear and strong presence in the prescription eyewear segment.
Africa Eyewear Market is growing and government’s regulation and policies are helping in extension of the market. Initiatives aimed at improving access to eye care services, particularly in underserved areas, are being implemented. These include mobile eye clinics, partnerships with NGOs for vision screening campaigns, and funding for local health clinics to integrate eye care into their services. Furthermore, regulatory frameworks are being established to combat the importation of counterfeit eyewear products, ensuring consumer safety and bolstering confidence in legitimate brands. Additionally, public awareness campaigns highlighting the significance of regular eye check-ups and proper eyewear use are helping to educate citizens about eye health.
The future of Africa Eyewear Market looks promising due to increasing integration of technology into eyewear products, with advancements such as augmented reality (AR) glasses and smart eyewear poised to gain traction among tech-savvy consumers. Apart from this, the shift towards sustainable and eco-friendly materials in eyewear manufacturing is likely to resonate with environmentally conscious buyers, prompting brands to innovate their product offerings. Furthermore, the growth of e-commerce is anticipated to revolutionize the eyewear buying experience, with more consumers opting for online purchases due to convenience and personalized shopping solutions. As retailers improve their virtual try-on technologies and enhance user experience, the market is expected to see a surge in online sales.
According to Ravi Bhandari, Research Head, 6Wresearch, spectacles are expected to lead the market growth in coming years due to the increasing awareness of vision health and the necessity for corrective lenses.
Female segment is expected to experience significant expansion in the future attributed to a growing awareness of vision care and fashion consciousness. This demographic is more inclined to invest in stylish and functional eyewear options, including multifunctional spectacles and trendy sunglasses.
Online segment is expected to witness more significant expansion in coming years due to increasing penetration of the internet and mobile devices across the continent has made online shopping more accessible and appealing to consumers.
Kenya is anticipated to witness significant growth in the future attributed to an expanding middle class and rising awareness about eye health. The increasing accessibility of online shopping platforms is expected to further contribute to this growth, as consumers seek stylish and functional eyewear.
The report offers a comprehensive study of the subsequent market segments
1. Executive Summary |
2. Introduction |
2.1 Report Description |
2.2 Key Highlights |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3. Africa Eyewear Market Overview |
3.1. Africa Eyewear Market Revenues, 2020-2030F |
3.2. Africa Eyewear Market Revenue Share, By End-users, 2020 & 2030F |
3.3. Africa Eyewear Market Revenue Share, By-Products, 2020 & 2030F |
3.4. Africa Eyewear Market Revenue Share, By Distribution Channels, 2020 & 2030F |
3.5. Africa Eyewear Market Revenue Share, By Countries, 2020 & 2030F |
3.6. Africa Eyewear Market IndUStry Life Cycle |
3.7. Africa Eyewear Market- Porter’s Five Forces |
4. Africa Eyewear Market Dynamics |
4.1. Impact Analysis |
4.2. Market Drivers |
4.3. Market Restraints |
5. Africa Eyewear Market Trends |
6. Africa Eyewear Market Overview, By End-users |
6.1. Africa Eyewear Market Revenues, By Men, 2020-2030F |
6.2. Africa Eyewear Market Revenues, By Women, 2020-2030F |
6.3. Africa Eyewear Market Revenues, By Unisex, 2020-2030F |
7. Africa Eyewear Market Overview, By-Products |
7.1. Africa Eyewear Market Revenues, By Sunglasses, 2020-2030F |
7.2. Africa Eyewear Market Revenues, By Spectacles, 2020-2030F |
7.3. Africa Eyewear Market Revenues, By Contact Lenses, 2020-2030F |
7.4. Africa Eyewear Market Revenues, By Others, 2020-2030F |
8. Africa Eyewear Market Overview, By Distribution Channels |
8.1. Africa Eyewear Market Revenues, By Online, 2020-2030F |
8.2. Africa Eyewear Market Revenues, By Offline, 2020-2030F |
9. Kenya Eyewear Market Overview |
9.1 Kenya Eyewear Market Revenue and Volume, 2020-2030F |
9.2 Kenya Eyewear Market Revenue Share, By-Products, 2020 & 2030F |
9.3 Kenya Eyewear Market Revenue Share, By End-users, 2020 & 2030F |
9.4 Kenya Eyewear Market Revenue Share, By Distribution Channel, 2020 & 2030F |
10. Nigeria Eyewear Market Overview |
10.1 Nigeria Eyewear Market Revenue and Volume, 2020-2030F |
10.2 Nigeria Eyewear Market Revenue Share, By-Products, 2020 & 2030F |
10.3 Nigeria Eyewear Market Revenue Share, By End-users, 2020 & 2030F |
10.4 Nigeria Eyewear Market Revenue Share, By Distribution Channel, 2020 & 2030F |
11. South Africa Eyewear Market Overview |
11.1 South Africa Eyewear Market Revenue and Volume, 2020-2030F |
11.2 South Africa Eyewear Market Revenue Share, By-Products, 2020 & 2030F |
11.3 South Africa Eyewear Market Revenue Share, By End-users, 2020 & 2030F |
11.4 South Africa Eyewear Market Revenue Share, By Distribution Channel, 2020 & 2030F |
12. Africa Eyewear Market Key Performance Indicators |
13. Africa Eyewear Market Competitive Landscape |
13.1 Africa Eyewear Market By Companies, 2023 |
13.2 Kenya Eyewear Market By Companies, 2023 |
13.3 Nigeria Eyewear Market By Companies, 2023 |
13.4 South Africa Eyewear Market By Companies, 2023 |
14. Company Profiles |
15. Key Strategic Recommendations |