Market Forecast by Countries (South Africa, Nigeria, Kenya, Rest of Africa), By Product Types (Unpackaged Food, Packaged Food, Drinks, Household Products), By Packaging Types (Boxes, Cans, Cellophane Wrapping, Cylindrical Cardboard), By Applications (Grocery Stores, Convenient Stores, Supercenters, Warehouse Clubs, Independent Retailers, Specialty Stores) And Competitive Landscape
Product Code: ETC056378 | Publication Date: Feb 2021 | Updated Date: Aug 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 30 | |
Report Name | Africa Food Retail Market |
Forecast period | 2024-2030 |
CAGR | 9.6% |
Growing Sector | Food and Beverage |
The Africa Food Retail market report thoroughly covers the market by product type, packaging type, application and by countries. The report provides an unbiased and detailed analysis of the on-going market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The Africa Food Retail Market is valued at approximately $490 billion in 2024 and is projected to grow at a CAGR of 9.6% from 2024 to 2030. The market's expansion is driven by rapid urbanization, rising disposable incomes, and the growing shift towards modern retail formats such as supermarkets and e-commerce. By 2030, the market size is expected to reach around $690 billion, fueled by increasing demand for convenience, packaged foods, and a more diverse range of food products as consumer preferences evolve across Africa.ย
The Africa Food Retail Market is a rapidly growing sector driven by increasing urbanization, rising disposable incomes, and shifting consumer preferences toward convenience and modern retail formats. With a diverse range of products from fresh produce to packaged goods, the market is witnessing significant growth due to expanding supermarket chains, convenience stores, and online grocery platforms. Urban areas, in particular, are experiencing a surge in modern retail outlets catering to a more affluent and health-conscious consumer base. Additionally, the rise of e-commerce and mobile payment solutions is reshaping the landscape, making food retail more accessible and efficient across the continent. Despite challenges such as logistical hurdles and economic instability in certain regions, the overall outlook for the African food retail market remains positive, fueled by robust consumer demand and investment opportunities.
According to 6Wresearch, Africa Food Retail market size is projected to grow at a CAGR of 9.6% during 2024-2030. The growth drivers of the African food retail market include rapid urbanization, which increases demand for organized retail formats and convenience; rising disposable incomes that enable more consumers to afford diverse and higher-quality food products; and a growing middle class that is shifting preferences toward modern and international retail experiences. Technological advancements, such as the expansion of e-commerce and mobile payment systems, also play a crucial role by enhancing accessibility and convenience for consumers. Additionally, increased investment in infrastructure and supply chain improvements is helping to address logistical challenges and support market expansion. These factors collectively contribute to the vibrant growth and evolving landscape of the food retail sector across Africa.
Government initiatives across Africa aimed at boosting the food retail market include investments in infrastructure development, such as improving transportation networks and market facilities to streamline supply chains and reduce logistical challenges. Various countries are also implementing policies to support local agriculture, which enhances the availability of fresh produce and stimulates local economies. Additionally, there are efforts to promote modern retail practices and technology adoption through grants, incentives, and public-private partnerships. Governments are increasingly focusing on creating regulatory frameworks that ensure food safety and quality, further strengthening consumer confidence and market growth. These initiatives collectively help to foster a more robust and dynamic food retail sector across the continent.
Key companies in the African food retail market include prominent players such as Shoprite, which is one of the largest supermarket chains in the region, providing a wide range of food products across multiple countries. Pick n Pay, another major retailer, operates numerous stores throughout Southern Africa, offering both grocery and non-grocery items. Carrefour, under the management of Majid Al Futtaim, has made significant inroads into the African market, particularly in countries like Egypt and Kenya. Additionally, retailers like Game and Spar are expanding their presence across various African nations, while online grocery platforms such as Jumia are increasingly capturing market share by catering to the growing demand for digital shopping options. These companies play a crucial role in shaping the retail landscape, driving innovation, and meeting the evolving needs of African consumers.
Future insights for the African food retail market suggest continued robust growth driven by accelerating urbanization and technological advancements. The expansion of modern retail formats, such as hypermarkets and e-commerce platforms, is expected to transform shopping habits, making it easier for consumers to access a diverse range of products. Increased investment in supply chain infrastructure and logistics will likely address current challenges and enhance efficiency. Moreover, rising health consciousness among consumers will drive demand for organic and health-oriented food products. Governments' supportive policies and the growing middle class will further boost market opportunities, positioning Africa as a dynamic and increasingly lucrative region for food retail investment and innovation.
According to Ravi Bhandari, Research Head, 6Wresearch, the African food retail market encompasses a diverse range of applications including grocery stores, which offer everyday essentials and staples to consumers; convenience stores that cater to immediate, on-the-go needs with extended hours and a limited selection of products; and supercenters that provide a comprehensive shopping experience with a wide array of food items, household goods, and often non-food products. Warehouse clubs, known for bulk sales and membership-based access, serve consumers looking for cost savings on larger quantities. Independent retailers, including small, locally-owned shops, play a crucial role in providing personalized service and localized product offerings. Specialty stores focus on niche markets, such as organic, ethnic, or gourmet foods, catering to specific consumer preferences and dietary needs. Each type of retail application contributes to a vibrant and multifaceted food retail landscape across Africa.
In the African food retail market, key countries include South Africa, Nigeria, and Kenya, each playing a significant role in shaping the sector's dynamics. South Africa, with its well-developed retail infrastructure and high consumer spending power, serves as a major hub for modern retail formats and international retail brands. Nigeria, as the continent's most populous country, presents vast opportunities for growth due to its expanding middle class and increasing urbanization, driving demand for both traditional and modern retail outlets. Kenya, known for its dynamic retail landscape and growing economy, is a central player in East Africa, with a burgeoning market for supermarkets, convenience stores, and e-commerce platforms. Together, these countries are pivotal in driving the expansion and evolution of the food retail market across Africa.
The Africa Food Retail market report provides a detailed analysis of the following market segments
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Africa Food Retail Market Overview |
3.1 Africa Regional Macro Economic Indicators |
3.2 Africa Food Retail Market Revenues & Volume, 2020 & 2030F |
3.3 Africa Food Retail Market - Industry Life Cycle |
3.4 Africa Food Retail Market - Porter's Five Forces |
3.5 Africa Food Retail Market Revenues & Volume Share, By Countries, 2020 & 2030F |
3.6 Africa Food Retail Market Revenues & Volume Share, By Product Types, 2020 & 2030F |
3.7 Africa Food Retail Market Revenues & Volume Share, By Packaging Types, 2020 & 2030F |
3.8 Africa Food Retail Market Revenues & Volume Share, By Applications, 2020 & 2030F |
4 Africa Food Retail Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Africa Food Retail Market Trends |
6 Africa Food Retail Market, 2020 - 2030 |
6.1 Africa Food Retail Market, Revenues & Volume, By Product Types, 2020 - 2030 |
6.2 Africa Food Retail Market, Revenues & Volume, By Packaging Types, 2020 - 2030 |
6.3 Africa Food Retail Market, Revenues & Volume, By Applications, 2020 - 2030 |
7 South Africa Food Retail Market, 2020 - 2030 |
7.1 South Africa Food Retail Market, Revenues & Volume, By Product Types, 2020 - 2030 |
7.2 South Africa Food Retail Market, Revenues & Volume, By Packaging Types, 2020 - 2030 |
7.3 South Africa Food Retail Market, Revenues & Volume, By Applications, 2020 - 2030 |
8 Nigeria Food Retail Market, 2020 - 2030 |
8.1 Nigeria Food Retail Market, Revenues & Volume, By Product Types, 2020 - 2030 |
8.2 Nigeria Food Retail Market, Revenues & Volume, By Packaging Types, 2020 - 2030 |
8.3 Nigeria Food Retail Market, Revenues & Volume, By Applications, 2020 - 2030 |
9 Kenya Food Retail Market, 2020 - 2030 |
9.1 Kenya Food Retail Market, Revenues & Volume, By Product Types, 2020 - 2030 |
9.2 Kenya Food Retail Market, Revenues & Volume, By Packaging Types, 2020 - 2030 |
9.3 Kenya Food Retail Market, Revenues & Volume, By Applications, 2020 - 2030 |
10 Rest of Africa Food Retail Market, 2020 - 2030 |
10.1 Rest of Africa Food Retail Market, Revenues & Volume, By Product Types, 2020 - 2030 |
10.2 Rest of Africa Food Retail Market, Revenues & Volume, By Packaging Types, 2020 - 2030 |
10.3 Rest of Africa Food Retail Market, Revenues & Volume, By Applications, 2020 - 2030 |
11 Africa Food Retail Market Key Performance Indicators |
12 Africa Food Retail Market - Opportunity Assessment |
12.1 Africa Food Retail Market Opportunity Assessment, By Countries, 2020 & 2030F |
12.2 Africa Food Retail Market Opportunity Assessment, By Product Types, 2020 & 2030F |
12.3 Africa Food Retail Market Opportunity Assessment, By Packaging Types, 2020 & 2030F |
12.4 Africa Food Retail Market Opportunity Assessment, By Applications, 2020 & 2030F |
13 Africa Food Retail Market - Competitive Landscape |
13.1 Africa Food Retail Market Revenue Share, By Companies, 2023 |
13.2 Africa Food Retail Market Competitive Benchmarking, By Operating and Technical Parameters |
14 Company Profiles |
15 Recommendations |
16 Disclaimer |