Market Forecast by Countries (South Africa, Nigeria, Kenya, Rest of Africa), By Poultry Type (Chicken, Turkey, Ducks , Others), By Meat Type (Pork, Mutton, Processed Beef, Others), By End-Users (Retail, Food-Services) And Competitive Landscape
Product Code: ETC056022 | Publication Date: Feb 2021 | Updated Date: Sep 2024 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 30 | |
Report Name | Africa Meat & Poultry Market |
Forecast Period | 2024-2030 |
Market Size | $22.1 Billion |
CAGR | 5.2% |
Growing Sector | Retail |
Africa Meat & Poultry Market report thoroughly covers the By Countries, By Poultry Type, By Meat Type, and By End-Users. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Africa Meat & Poultry Market has shown significant growth, driven by increasing urbanization and rising incomes. The market size of the meat and poultry industry in Africa is projected to reach approximately $22.1 billion. With a compound annual growth rate (CAGR) of around 5.2% during the forecast period, the market is expected to expand due to various factors, including changing consumer preferences and improved supply chain infrastructures.
Africa Meat & Poultry Market is experiencing a notable expansion driven by rising urbanization, increasing disposable incomes, and a growing population. As more African consumers shift towards protein-rich diets, the demand for meat and poultry products continues to surge. This growth is further supported by improvements in supply chain infrastructure and advancements in the local production capabilities. Poultry remains the most consumed meat category, owing to its affordability and preference among consumers.
According to 6Wresearch, the Africa Meat & Poultry Market Size is expected to reach at a CAGR of 5.2% during the forecast period 2024-2030. Several growth factors are propelling the expansion of the meat and poultry industry in Africa. One key driver is the increasing consumer awareness and demand for protein-rich diets, which spurs higher consumption of meat products. Additionally, advancements in agricultural practices, such as improved livestock breeding and feed efficiency, contribute to enhanced meat production and quality. Government initiatives aiming to bolster local meat production through investment in infrastructure and support for smallholder farmers also play a crucial role in fostering industry growth.
Despite these positive trends, the industry faces several challenges that could impact its sustained development. A significant hurdle is the lack of adequate cold chain logistics, which hampers the distribution and preservation of fresh meat products. Moreover, livestock diseases and limited access to veterinary services remain persistent issues that threaten production output. The sector also grapples with regulatory challenges, such as inconsistent quality standards and trade barriers, which can affect market accessibility and competitiveness. Addressing these challenges will be essential for the Africa Meat & Poultry Market Growth and sustainability.
The Africa meat and poultry market is witnessing several key trends that are shaping its future trajectory. One significant trend is the increasing consumption of protein-rich diets among the growing middle class. As disposable incomes rise, consumers are shifting towards more protein-heavy foods, including meat and poultry, driven by a greater awareness of nutrition and health benefits. Additionally, there is a marked trend towards convenience and ready-to-eat products, fueled by urbanization and the fast-paced lifestyle of city dwellers. This demand is prompting manufacturers to offer more processed and packaged meat products that cater to busy consumers seeking quick meal solutions.
Another pivotal trend is the expansion of modern retail formats, such as supermarkets and hypermarkets, across the continent. This shift is not only enhancing the availability of diverse meat options but also imposing higher standards for food safety and quality, thereby influencing production practices. Sustainability remains a prominent concern as well, with environmental and ethical considerations becoming increasingly important to both consumers and producers. The adoption of sustainable farming practices, including organic meat production and reduced carbon footprints, is gaining traction. These trends reflect the dynamic changes occurring in the Africa meat and poultry market, underlining its potential for continued growth and evolution.
The Africa meat and poultry market offers a multitude of promising investment opportunities across various segments of the value chain. One area with significant potential is the infrastructure for cold chain logistics. Investing in state-of-the-art refrigeration and transportation facilities can dramatically improve the distribution and shelf life of meat products, meeting the rising consumer demand for fresh and quality offerings. Additionally, there is a growing need for technological advancements in livestock management, including precision agriculture tools and data analytics, which can optimize production and efficiency.
Furthermore, opportunities exist in the development of local processing facilities, which can cater to both domestic markets and export demands. By enhancing local processing capabilities, investors can capitalize on the rich livestock resources in Africa, adding value and fostering economic development. The increasing focus on sustainability also opens avenues for investments in eco-friendly practices, such as waste management systems and renewable energy solutions for meat production operations. Given the continent's expanding consumer base and improving economic conditions, the meat and poultry market in Africa is poised for substantial growth, offering lucrative prospects for forward-thinking investors.
Government regulations play a crucial role in shaping the meat and poultry market in Africa. These regulations ensure food safety, animal welfare, and environmental sustainability. Local governments implement stringent policies regarding livestock rearing, slaughtering processes, and meat handling to comply with international standards. Various countries in Africa have also introduced import and export regulations to control the quality of meat traded within and outside the continent. Additionally, food labeling requirements have been enforced to provide consumers with transparency and build trust in locally produced meat and poultry products.
To ensure the quality of meat and poultry products, governments in Africa have set minimum standards for livestock rearing. These standards cover various aspects such as animal feed, housing, hygiene, and health management. For example, in South Africa, the Department of Agriculture, Forestry and Fisheries has developed guidelines for the welfare of animals during transport and slaughter. Similarly, Kenya's Ministry of Agriculture has regulations on animal health and disease control to prevent the spread of diseases through meat consumption.
Africa Meat & Poultry Industry is characterized by a mix of local and multinational companies. Notable leading players include AFGRI Group, Zambeef Products PLC, and Karan Beef. These companies have established a strong market presence through extensive distribution networks, adherence to quality standards, and investment in modern farming techniques. Their influence extends beyond production, as they also play a significant role in processing and distribution, ensuring a steady supply of meat and poultry products across the region. These key players are instrumental in driving growth and setting industry benchmarks in the African market.
The future of the meat and poultry market in Africa looks promising, driven by increasing urbanization and rising disposable incomes. The demand for high-quality protein sources is expected to grow, opening up opportunities for both domestic producers and international investors. Technological advancements in farming, coupled with improved infrastructure, are likely to enhance productivity and efficiency in the sector. Additionally, there is a growing trend towards sustainable and organic meat production, spurred by consumer awareness of health and environmental issues. As African governments continue to invest in agricultural development and international trade relations, the meat and poultry market is poised for robust growth and greater integration into the global food supply chain.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
South Africa is leading the Africa Meat & Poultry Market Share. This is largely due to its advanced infrastructure, well-established distribution channels, and a growing demand for premium and organic meat products. The country's strong agricultural sector provides a solid foundation for meat production, and consumer preference for higher-quality cuts continues to boost the market.
According to Parth, Senior Research Analyst, 6Wresearch, beef is currently leading the charge. This growth is fueled by increased consumer preference for its taste and nutritional value, along with budding export opportunities that are opening new markets. While pork and mutton continue to maintain a steady pace, they lag beef in terms of market expansion.
The market report has been segmented and sub segmented into the following categories:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Africa Meat & Poultry Market Overview |
3.1 Africa Regional Macro Economic Indicators |
3.2 Africa Meat & Poultry Market Revenues & Volume, 2020 & 2030F |
3.3 Africa Meat & Poultry Market - Industry Life Cycle |
3.4 Africa Meat & Poultry Market - Porter's Five Forces |
3.5 Africa Meat & Poultry Market Revenues & Volume Share, By Countries, 2020 & 2030F |
3.6 Africa Meat & Poultry Market Revenues & Volume Share, By Poultry Type, 2020 & 2030F |
3.7 Africa Meat & Poultry Market Revenues & Volume Share, By Meat Type, 2020 & 2030F |
3.8 Africa Meat & Poultry Market Revenues & Volume Share, By End-Users, 2020 & 2030F |
4 Africa Meat & Poultry Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Africa Meat & Poultry Market Trends |
6 Africa Meat & Poultry Market, 2020 - 2030 |
6.1 Africa Meat & Poultry Market, Revenues & Volume, By Poultry Type, 2020 - 2030 |
6.2 Africa Meat & Poultry Market, Revenues & Volume, By Meat Type, 2020 - 2030 |
6.3 Africa Meat & Poultry Market, Revenues & Volume, By End-Users, 2020 - 2030 |
7 South Africa Meat & Poultry Market, 2020 - 2030 |
7.1 South Africa Meat & Poultry Market, Revenues & Volume, By Poultry Type, 2020 - 2030 |
7.2 South Africa Meat & Poultry Market, Revenues & Volume, By Meat Type, 2020 - 2030 |
7.3 South Africa Meat & Poultry Market, Revenues & Volume, By End-Users, 2020 - 2030 |
8 Nigeria Meat & Poultry Market, 2020 - 2030 |
8.1 Nigeria Meat & Poultry Market, Revenues & Volume, By Poultry Type, 2020 - 2030 |
8.2 Nigeria Meat & Poultry Market, Revenues & Volume, By Meat Type, 2020 - 2030 |
8.3 Nigeria Meat & Poultry Market, Revenues & Volume, By End-Users, 2020 - 2030 |
9 Kenya Meat & Poultry Market, 2020 - 2030 |
9.1 Kenya Meat & Poultry Market, Revenues & Volume, By Poultry Type, 2020 - 2030 |
9.2 Kenya Meat & Poultry Market, Revenues & Volume, By Meat Type, 2020 - 2030 |
9.3 Kenya Meat & Poultry Market, Revenues & Volume, By End-Users, 2020 - 2030 |
10 Rest of Africa Meat & Poultry Market, 2020 - 2030 |
10.1 Rest of Africa Meat & Poultry Market, Revenues & Volume, By Poultry Type, 2020 - 2030 |
10.2 Rest of Africa Meat & Poultry Market, Revenues & Volume, By Meat Type, 2020 - 2030 |
10.3 Rest of Africa Meat & Poultry Market, Revenues & Volume, By End-Users, 2020 - 2030 |
11 Africa Meat & Poultry Market Key Performance Indicators |
12 Africa Meat & Poultry Market - Opportunity Assessment |
12.1 Africa Meat & Poultry Market Opportunity Assessment, By Countries, 2020 & 2030F |
12.2 Africa Meat & Poultry Market Opportunity Assessment, By Poultry Type, 2020 & 2030F |
12.3 Africa Meat & Poultry Market Opportunity Assessment, By Meat Type, 2020 & 2030F |
12.4 Africa Meat & Poultry Market Opportunity Assessment, By End-Users, 2020 & 2030F |
13 Africa Meat & Poultry Market - Competitive Landscape |
13.1 Africa Meat & Poultry Market Revenue Share, By Companies, 2023 |
13.2 Africa Meat & Poultry Market Competitive Benchmarking, By Operating and Technical Parameters |
14 Company Profiles |
15 Recommendations |
16 Disclaimer |