Africa Mobile Marketing Market (2024-2030) | Outlook, Companies, Trends, Share, Industry, Analysis, Forecast, Revenue, Growth, Size & Value

Africa Mobile Marketing Market Highlights

Report Name	Africa Mobile Marketing Market
Forecast Period	2024-2030
Market Size	USD 5 billion by 2030
CAGR	14%
Growing Sector	Retail and eCommerce

Topics Covered in the Africa Mobile Marketing Market Report

Africa Mobile Marketing Market report thoroughly covers the market By Countries, By Component, By Organization Size, By Vertical, and By Channel. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Africa Mobile Marketing Market Size & Analysis

Africa Mobile Marketing Market has been exhibiting substantial growth, with an estimated market size of USD 2.2 billion in 2023. This expansion is primarily driven by the increasing penetration of smartphones and internet connectivity across the region, which enhances engagement opportunities for businesses. Furthermore, the market is expected to grow at a compound annual growth rate (CAGR) of 14% from 2024 to 2030, with projections indicating that the market size could reach USD 5.0 billion by 2030. This growth trajectory of the Africa Mobile Marketing Market is also supported by advancements in mobile advertising technologies and the growing preference for personalized marketing campaigns, which are projected to significantly impact market share by attracting more businesses to invest in mobile marketing solutions.

Africa Mobile Marketing Market Synopsis

Africa Mobile Marketing market is witnessing rapid growth driven by increasing smartphone penetration and a burgeoning digital landscape. As mobile devices become the primary means of communication, businesses are increasingly leveraging mobile marketing strategies to engage consumers effectively. The market is expanding due to the rising adoption of internet services and mobile applications across the continent. Additionally, the growing influence of social media platforms is shaping marketing tactics, allowing companies to reach targeted audiences more efficiently. The Africa Mobile Marketing market size is expected to increase significantly in the coming years as brands prioritize mobile engagement. The evolution of technology, including location-based marketing and personalized campaigns, further fuels this expansion. Overall, the Africa Mobile Marketing industry is set to redefine marketing dynamics across various sectors.

According to 6Wresearch, the Africa Mobile Marketing Market Size the market is projected to grow at a CAGR of 14% during the forecast period 2024-2030. Africa Mobile Marketing Market growth is primarily driven by several key factors contributing to its expansion. The proliferation of affordable smartphones and improved network infrastructure has made mobile internet accessible to a larger population, significantly boosting the market share. Increasing consumer engagement on mobile platforms, especially through social media, has prompted brands to focus their marketing strategies on mobile channels. The rise of e-commerce and mobile payment systems is enhancing the demand for mobile marketing solutions. Moreover, the growing trend of personalized marketing allows businesses to tailor their messages, driving customer satisfaction and loyalty. The increasing digital literacy among the African population further fuels the Africa Mobile Marketing market size as more users turn to mobile devices for information and shopping. Additionally, the adoption of location-based marketing enables businesses to target customers more effectively, increasing conversion rates. Lastly, technological advancements in mobile advertising, such as augmented reality (AR) and artificial intelligence (AI), are creating new opportunities for marketers in the region.

Africa Mobile Marketing Market faces significant challenges that impact its overall growth. One of the primary issues is the lack of a unified regulatory framework across the continent, which can complicate compliance for marketers. Additionally, the diverse cultural and linguistic landscape in Africa makes it difficult to create universally appealing marketing campaigns, potentially limiting effectiveness. Another challenge is the limited internet connectivity in rural areas, restricting access to mobile marketing for a substantial segment of the population. The high costs associated with data usage can deter consumers from engaging with mobile advertisements. Furthermore, competition among brands for consumer attention is fierce, leading to market saturation. Privacy concerns and data protection issues also pose risks to marketers, as consumers become increasingly aware of how their data is being used. Moreover, the skills gap in digital marketing expertise can hinder the effective implementation of mobile strategies. Lastly, the rapid technological advancements necessitate constant adaptation from marketers to stay relevant in the industry.

Africa Mobile Marketing Market Trends

Africa Mobile Marketing Market is witnessing several transformative trends shaping its future landscape. The increasing integration of artificial intelligence (AI) in mobile marketing strategies is enhancing personalization, allowing brands to deliver tailored content to users based on their behavior and preferences. Video marketing continues to gain traction, with brands utilizing platforms like TikTok and Instagram Reels to engage younger audiences effectively. Moreover, the rise of mobile commerce is prompting businesses to optimize their marketing strategies for seamless shopping experiences, significantly influencing the Africa Mobile Marketing market size. Location-based marketing is becoming more prevalent, enabling brands to target consumers with relevant offers based on their geographical locations.

Additionally, the adoption of augmented reality (AR) and virtual reality (VR) in mobile advertising is creating immersive experiences that capture consumer interest. The growing importance of data privacy is pushing marketers to adopt transparent practices, ensuring compliance with regulations while building consumer trust. Furthermore, the rise of influencer marketing on mobile platforms is significantly impacting consumer buying behavior, as followers are more likely to engage with brands endorsed by their favorite influencers. Social media platforms are evolving, offering advanced advertising solutions that leverage user-generated content and drive higher engagement rates. Lastly, the emergence of 5G technology is set to revolutionize the Africa Mobile Marketing market by enabling faster downloads and smoother user experiences, paving the way for more interactive and engaging advertisements.

Investment Opportunities in the Africa Mobile Marketing Market

Africa Mobile Marketing Market offers numerous investment opportunities for stakeholders, especially in segments focused on innovation and technology. Investors can capitalize on the growing demand for mobile advertising solutions tailored to specific demographics, driving the Africa Mobile Marketing market growth. The e-commerce sector presents lucrative investment opportunities, as businesses increasingly leverage mobile marketing strategies to reach customers.

Additionally, developing mobile applications with integrated marketing solutions can yield high returns. Strategic partnerships with telecommunication companies can enhance reach and effectiveness, creating synergies that benefit all parties involved. Furthermore, investments in data analytics capabilities can provide valuable insights into consumer behavior, enabling more targeted marketing efforts. The rise of mobile payment systems also opens avenues for investments in secure payment processing solutions. Moreover, funding research and development for innovative mobile marketing technologies can lead to breakthrough solutions in the market.

Leading Players in the Africa Mobile Marketing Market

Africa Mobile Marketing Market is home to several leading companies that are shaping the industry through their innovative offerings. MTN Group is a major player, providing comprehensive mobile marketing solutions and leveraging its extensive network to reach a diverse audience. Vodacom Group also stands out for its mobile marketing capabilities, offering tailored solutions for brands to engage consumers effectively. Airtel Africa focuses on enhancing customer experiences through targeted mobile advertising and promotional campaigns. Telkom SA contributes to the market with innovative approaches to mobile marketing, helping brands reach their target demographics. Additionally, Jumia is a key player in the e-commerce sector, utilizing mobile marketing strategies to drive sales and customer engagement. Google and Facebook are influential in the Africa Mobile Marketing industry, providing advertising platforms that enable businesses to target mobile users effectively. Each of these companies plays a crucial role in advancing mobile marketing practices across the continent.

Government Regulations

Africa Mobile Marketing Market operates under a complex framework of government regulations aimed at protecting consumer rights and ensuring fair practices. The Protection of Personal Information Act (POPIA) in South Africa mandates businesses to obtain consent before collecting and processing personal data, significantly impacting how mobile marketing strategies are developed. Additionally, countries are introducing laws to combat unsolicited communications, ensuring that consumers have the right to opt out of marketing messages. The Electronic Communications and Transactions Act (ECTA) regulates electronic marketing, requiring transparency in communications and the provision of clear opt-out options for consumers. Moreover, the increasing emphasis on data protection, inspired by global standards like the General Data Protection Regulation (GDPR), is driving African nations to enhance their regulatory frameworks to safeguard user privacy.

This focus on data protection is essential for fostering Africa Mobile Marketing market growth by building consumer trust in marketing practices. Several countries are also implementing strict guidelines on the use of cookies and tracking technologies, requiring companies to disclose their data practices. Furthermore, consumer protection agencies are becoming more proactive in monitoring compliance with advertising standards to prevent misleading claims in mobile ads. Local regulatory bodies are collaborating to harmonize marketing regulations across borders, facilitating smoother operations for businesses operating in multiple African countries. Additionally, penalties for non-compliance with these regulations are becoming more severe, urging marketers to adopt best practices. As the digital landscape evolves, ongoing dialogues between regulators and industry stakeholders are essential for developing adaptive regulations that foster innovation while protecting consumers and supporting market growth in the industry.

Future Insights of the Africa Mobile Marketing Market

Africa Mobile Marketing Market is expected to experience significant developments in the coming years. As mobile technology continues to advance, the integration of artificial intelligence and machine learning in marketing strategies will reshape the landscape, enabling hyper-targeted campaigns. The increasing penetration of mobile internet will further expand the Africa Mobile Marketing market size, allowing brands to engage with consumers in innovative ways. Furthermore, the ongoing growth of e-commerce is anticipated to drive the demand for mobile marketing solutions that facilitate seamless transactions. The trend towards sustainability and social responsibility in marketing is likely to gain traction, pushing brands to adopt eco-friendly practices in their mobile advertising efforts. Additionally, the emergence of new mobile advertising platforms and technologies will create new opportunities for marketers. Collaborations between local businesses and global tech firms are expected to boost innovation in the market, enhancing overall growth prospects. As consumer preferences evolve, adaptability will be crucial for success in the industry.

Market Segmentation Analysis 

The report offers a comprehensive study of the subsequent market segments and their leading categories. 

Nigeria to Dominate the Market- By Countries

Nigeria is the fastest-growing category. The country boasts a rapidly expanding internet user base and a strong adoption of mobile technology, driving increased demand for mobile marketing solutions. This growth is further fueled by the country's vibrant youth population and rising eCommerce activities.

Services to Dominate the Market-By Component

According to Vasudha, Senior Research Analyst, 6Wresearch, Services component is experiencing significant growth. This trend is driven by the increasing demand for personalized marketing solutions and customer engagement strategies. As businesses seek to enhance their outreach and effectiveness, service-based offerings, such as analytics and campaign management, are becoming essential.

SMEs to Dominate the Market- By Organization Size

SMEs are the fastest-growing category. The rise of digital platforms has enabled small and medium-sized enterprises to leverage mobile marketing strategies effectively, enhancing their reach and engagement. As SMEs increasingly recognize the value of mobile marketing, they are investing more in these solutions to compete in the digital landscape.

Retail and eCommerce to Dominate the Market- By Vertical

Retail and eCommerce verticals are witnessing the fastest growth. The rapid expansion of online shopping and increasing smartphone penetration are driving businesses to adopt mobile marketing strategies to reach consumers effectively. This shift enables retailers to enhance customer engagement and optimize their marketing efforts in a competitive landscape.

Small and Medium Enterprise to Dominate the Market- By Channel

Location-based Marketing is the fastest-growing channel. This growth is fueled by the increasing use of GPS-enabled devices and the demand for personalized, context-aware marketing strategies. As businesses aim to enhance customer experiences and drive foot traffic, location-based marketing has become a crucial tool for engagement and conversion.

Key Attractiveness of the Report

• 10 Years of Market Numbers.
• Historical Data Starting from 2020 to 2023.
• Base Year 2023
• Forecast Data until 2030.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report

• Africa Mobile Marketing Market Outlook
• Market Size of Africa Mobile Marketing Market, 2023
• Forecast of Africa Mobile Marketing Market, 2030
• Historical Data and Forecast of Africa Mobile Marketing Revenues & Volume for the Period 2020 - 2030
• Africa Mobile Marketing Market Trend Evolution
• Africa Mobile Marketing Market Drivers and Challenges
• Africa Mobile Marketing Price Trends
• Africa Mobile Marketing Porter's Five Forces
• Africa Mobile Marketing Industry Life Cycle
• Historical Data and Forecast of Africa Mobile Marketing Market Revenues & Volume By Component for the Period 2020 - 2030
• Historical Data and Forecast of Africa Mobile Marketing Market Revenues & Volume By Platform for the Period 2020 - 2030
• Historical Data and Forecast of Africa Mobile Marketing Market Revenues & Volume By Services for the Period 2020 - 2030
• Historical Data and Forecast of South Africa Mobile Marketing Market Revenues & Volume By Component for the Period 2020 - 2030
• Historical Data and Forecast of South Africa Mobile Marketing Market Revenues & Volume By Platform for the Period 2020 - 2030
• Historical Data and Forecast of South Africa Mobile Marketing Market Revenues & Volume By Services for the Period 2020 - 2030
• Historical Data and Forecast of Nigeria Mobile Marketing Market Revenues & Volume By Component for the Period 2020 - 2030
• Historical Data and Forecast of Nigeria Mobile Marketing Market Revenues & Volume By Platform for the Period 2020 - 2030
• Historical Data and Forecast of Nigeria Mobile Marketing Market Revenues & Volume By Services for the Period 2020 - 2030
• Historical Data and Forecast of Kenya Mobile Marketing Market Revenues & Volume By Component for the Period 2020 - 2030
• Historical Data and Forecast of Kenya Mobile Marketing Market Revenues & Volume By Platform for the Period 2020 - 2030
• Historical Data and Forecast of Kenya Mobile Marketing Market Revenues & Volume By Services for the Period 2020 - 2030
• Historical Data and Forecast of Rest of Africa Mobile Marketing Market Revenues & Volume By Component for the Period 2020 - 2030
• Historical Data and Forecast of Rest of Africa Mobile Marketing Market Revenues & Volume By Platform for the Period 2020 - 2030
• Historical Data and Forecast of Rest of Africa Mobile Marketing Market Revenues & Volume By Services for the Period 2020 - 2030
• Historical Data and Forecast of Africa Mobile Marketing Market Revenues & Volume By Organization Size for the Period 2020 - 2030
• Historical Data and Forecast of Africa Mobile Marketing Market Revenues & Volume By SMES for the Period 2020 - 2030
• Historical Data and Forecast of Africa Mobile Marketing Market Revenues & Volume By Large Enterprises for the Period 2020 - 2030
• Historical Data and Forecast of South Africa Mobile Marketing Market Revenues & Volume By Organization Size for the Period 2020 - 2030
• Historical Data and Forecast of South Africa Mobile Marketing Market Revenues & Volume By SMES for the Period 2020 - 2030
• Historical Data and Forecast of South Africa Mobile Marketing Market Revenues & Volume By Large Enterprises for the Period 2020 - 2030
• Historical Data and Forecast of Nigeria Mobile Marketing Market Revenues & Volume By Organization Size for the Period 2020 - 2030
• Historical Data and Forecast of Nigeria Mobile Marketing Market Revenues & Volume By SMES for the Period 2020 - 2030
• Historical Data and Forecast of Nigeria Mobile Marketing Market Revenues & Volume By Large Enterprises for the Period 2020 - 2030
• Historical Data and Forecast of Kenya Mobile Marketing Market Revenues & Volume By Organization Size for the Period 2020 - 2030
• Historical Data and Forecast of Kenya Mobile Marketing Market Revenues & Volume By SMES for the Period 2020 - 2030
• Historical Data and Forecast of Kenya Mobile Marketing Market Revenues & Volume By Large Enterprises for the Period 2020 - 2030
• Historical Data and Forecast of Rest of Africa Mobile Marketing Market Revenues & Volume By Organization Size for the Period 2020 - 2030
• Historical Data and Forecast of Rest of Africa Mobile Marketing Market Revenues & Volume By SMES for the Period 2020 - 2030
• Historical Data and Forecast of Rest of Africa Mobile Marketing Market Revenues & Volume By Large Enterprises for the Period 2020 - 2030
• Historical Data and Forecast of Africa Mobile Marketing Market Revenues & Volume By Vertical for the Period 2020 - 2030
• Historical Data and Forecast of Africa Mobile Marketing Market Revenues & Volume By Retail and eCommerce for the Period 2020 - 2030
• Historical Data and Forecast of Africa Mobile Marketing Market Revenues & Volume By Travel and Logistics for the Period 2020 - 2030
• Historical Data and Forecast of Africa Mobile Marketing Market Revenues & Volume By Automotive for the Period 2020 - 2030
• Historical Data and Forecast of Africa Mobile Marketing Market Revenues & Volume By BFSI for the Period 2020 - 2030
• Historical Data and Forecast of Africa Mobile Marketing Market Revenues & Volume By Telecom and IT for the Period 2020 - 2030
• Historical Data and Forecast of Africa Mobile Marketing Market Revenues & Volume By Media and Entertainment for the Period 2020 - 2030
• Historical Data and Forecast of Africa Mobile Marketing Market Revenues & Volume By Healthcare for the Period 2020 - 2030
• Historical Data and Forecast of Africa Retail and eCommerce Mobile Marketing Market Revenues & Volume By Others (includes energy, education, real estate, and utilities and power) for the Period 2020 - 2030
• Historical Data and Forecast of South Africa Mobile Marketing Market Revenues & Volume By Vertical for the Period 2020 - 2030
• Historical Data and Forecast of South Africa Mobile Marketing Market Revenues & Volume By Retail and eCommerce for the Period 2020 - 2030
• Historical Data and Forecast of South Africa Mobile Marketing Market Revenues & Volume By Travel and Logistics for the Period 2020 - 2030
• Historical Data and Forecast of South Africa Mobile Marketing Market Revenues & Volume By Automotive for the Period 2020 - 2030
• Historical Data and Forecast of South Africa Mobile Marketing Market Revenues & Volume By BFSI for the Period 2020 - 2030
• Historical Data and Forecast of South Africa Mobile Marketing Market Revenues & Volume By Telecom and IT for the Period 2020 - 2030
• Historical Data and Forecast of South Africa Mobile Marketing Market Revenues & Volume By Media and Entertainment for the Period 2020 - 2030
• Historical Data and Forecast of South Africa Mobile Marketing Market Revenues & Volume By Healthcare for the Period 2020 - 2030
• Historical Data and Forecast of South Africa Retail and eCommerce Mobile Marketing Market Revenues & Volume By Others (includes energy, education, real estate, and utilities and power) for the Period 2020 - 2030
• Historical Data and Forecast of Nigeria Mobile Marketing Market Revenues & Volume By Vertical for the Period 2020 - 2030
• Historical Data and Forecast of Nigeria Mobile Marketing Market Revenues & Volume By Retail and eCommerce for the Period 2020 - 2030
• Historical Data and Forecast of Nigeria Mobile Marketing Market Revenues & Volume By Travel and Logistics for the Period 2020 - 2030
• Historical Data and Forecast of Nigeria Mobile Marketing Market Revenues & Volume By Automotive for the Period 2020 - 2030
• Historical Data and Forecast of Nigeria Mobile Marketing Market Revenues & Volume By BFSI for the Period 2020 - 2030
• Historical Data and Forecast of Nigeria Mobile Marketing Market Revenues & Volume By Telecom and IT for the Period 2020 - 2030
• Historical Data and Forecast of Nigeria Mobile Marketing Market Revenues & Volume By Media and Entertainment for the Period 2020 - 2030
• Historical Data and Forecast of Nigeria Mobile Marketing Market Revenues & Volume By Healthcare for the Period 2020 - 2030
• Historical Data and Forecast of Nigeria Retail and eCommerce Mobile Marketing Market Revenues & Volume By Others (includes energy, education, real estate, and utilities and power) for the Period 2020 - 2030
• Historical Data and Forecast of Kenya Mobile Marketing Market Revenues & Volume By Vertical for the Period 2020 - 2030
• Historical Data and Forecast of Kenya Mobile Marketing Market Revenues & Volume By Retail and eCommerce for the Period 2020 - 2030
• Historical Data and Forecast of Kenya Mobile Marketing Market Revenues & Volume By Travel and Logistics for the Period 2020 - 2030
• Historical Data and Forecast of Kenya Mobile Marketing Market Revenues & Volume By Automotive for the Period 2020 - 2030
• Historical Data and Forecast of Kenya Mobile Marketing Market Revenues & Volume By BFSI for the Period 2020 - 2030
• Historical Data and Forecast of Kenya Mobile Marketing Market Revenues & Volume By Telecom and IT for the Period 2020 - 2030
• Historical Data and Forecast of Kenya Mobile Marketing Market Revenues & Volume By Media and Entertainment for the Period 2020 - 2030
• Historical Data and Forecast of Kenya Mobile Marketing Market Revenues & Volume By Healthcare for the Period 2020 - 2030
• Historical Data and Forecast of Kenya Retail and eCommerce Mobile Marketing Market Revenues & Volume By Others (includes energy, education, real estate, and utilities and power) for the Period 2020 - 2030
• Historical Data and Forecast of Rest of Africa Mobile Marketing Market Revenues & Volume By Vertical for the Period 2020 - 2030
• Historical Data and Forecast of Rest of Africa Mobile Marketing Market Revenues & Volume By Retail and eCommerce for the Period 2020 - 2030
• Historical Data and Forecast of Rest of Africa Mobile Marketing Market Revenues & Volume By Travel and Logistics for the Period 2020 - 2030
• Historical Data and Forecast of Rest of Africa Mobile Marketing Market Revenues & Volume By Automotive for the Period 2020 - 2030
• Historical Data and Forecast of Rest of Africa Mobile Marketing Market Revenues & Volume By BFSI for the Period 2020 - 2030
• Historical Data and Forecast of Rest of Africa Mobile Marketing Market Revenues & Volume By Telecom and IT for the Period 2020 - 2030
• Historical Data and Forecast of Rest of Africa Mobile Marketing Market Revenues & Volume By Media and Entertainment for the Period 2020 - 2030
• Historical Data and Forecast of Rest of Africa Mobile Marketing Market Revenues & Volume By Healthcare for the Period 2020 - 2030
• Historical Data and Forecast of Rest of Africa Retail and eCommerce Mobile Marketing Market Revenues & Volume By Others (includes energy, education, real estate, and utilities and power) for the Period 2020 - 2030
• Historical Data and Forecast of Africa Mobile Marketing Market Revenues & Volume By Channel for the Period 2020 - 2030
• Historical Data and Forecast of Africa Mobile Marketing Market Revenues & Volume By Messaging for the Period 2020 - 2030
• Historical Data and Forecast of Africa Mobile Marketing Market Revenues & Volume By Push notification for the Period 2020 - 2030
• Historical Data and Forecast of Africa Mobile Marketing Market Revenues & Volume By Mobile Emails for the Period 2020 - 2030
• Historical Data and Forecast of Africa Mobile Marketing Market Revenues & Volume By Quick Response (QR) Code for the Period 2020 - 2030
• Historical Data and Forecast of Africa Mobile Marketing Market Revenues & Volume By Location-based Marketing for the Period 2020 - 2030
• Historical Data and Forecast of Africa Mobile Marketing Market Revenues & Volume By In-app Messages for the Period 2020 - 2030
• Historical Data and Forecast of Africa Mobile Marketing Market Revenues & Volume By Mobile Web for the Period 2020 - 2030
• Historical Data and Forecast of Africa Messaging Mobile Marketing Market Revenues & Volume By Others for the Period 2020 - 2030
• Historical Data and Forecast of South Africa Mobile Marketing Market Revenues & Volume By Channel for the Period 2020 - 2030
• Historical Data and Forecast of South Africa Mobile Marketing Market Revenues & Volume By Messaging for the Period 2020 - 2030
• Historical Data and Forecast of South Africa Mobile Marketing Market Revenues & Volume By Push notification for the Period 2020 - 2030
• Historical Data and Forecast of South Africa Mobile Marketing Market Revenues & Volume By Mobile Emails for the Period 2020 - 2030
• Historical Data and Forecast of South Africa Mobile Marketing Market Revenues & Volume By Quick Response (QR) Code for the Period 2020 - 2030
• Historical Data and Forecast of South Africa Mobile Marketing Market Revenues & Volume By Location-based Marketing for the Period 2020 - 2030
• Historical Data and Forecast of South Africa Mobile Marketing Market Revenues & Volume By In-app Messages for the Period 2020 - 2030
• Historical Data and Forecast of South Africa Mobile Marketing Market Revenues & Volume By Mobile Web for the Period 2020 - 2030
• Historical Data and Forecast of South Africa Messaging Mobile Marketing Market Revenues & Volume By Others for the Period 2020 - 2030
• Historical Data and Forecast of Nigeria Mobile Marketing Market Revenues & Volume By Channel for the Period 2020 - 2030
• Historical Data and Forecast of Nigeria Mobile Marketing Market Revenues & Volume By Messaging for the Period 2020 - 2030
• Historical Data and Forecast of Nigeria Mobile Marketing Market Revenues & Volume By Push notification for the Period 2020 - 2030
• Historical Data and Forecast of Nigeria Mobile Marketing Market Revenues & Volume By Mobile Emails for the Period 2020 - 2030
• Historical Data and Forecast of Nigeria Mobile Marketing Market Revenues & Volume By Quick Response (QR) Code for the Period 2020 - 2030
• Historical Data and Forecast of Nigeria Mobile Marketing Market Revenues & Volume By Location-based Marketing for the Period 2020 - 2030
• Historical Data and Forecast of Nigeria Mobile Marketing Market Revenues & Volume By In-app Messages for the Period 2020 - 2030
• Historical Data and Forecast of Nigeria Mobile Marketing Market Revenues & Volume By Mobile Web for the Period 2020 - 2030
• Historical Data and Forecast of Nigeria Messaging Mobile Marketing Market Revenues & Volume By Others for the Period 2020 - 2030
• Historical Data and Forecast of Kenya Mobile Marketing Market Revenues & Volume By Channel for the Period 2020 - 2030
• Historical Data and Forecast of Kenya Mobile Marketing Market Revenues & Volume By Messaging for the Period 2020 - 2030
• Historical Data and Forecast of Kenya Mobile Marketing Market Revenues & Volume By Push notification for the Period 2020 - 2030
• Historical Data and Forecast of Kenya Mobile Marketing Market Revenues & Volume By Mobile Emails for the Period 2020 - 2030
• Historical Data and Forecast of Kenya Mobile Marketing Market Revenues & Volume By Quick Response (QR) Code for the Period 2020 - 2030
• Historical Data and Forecast of Kenya Mobile Marketing Market Revenues & Volume By Location-based Marketing for the Period 2020 - 2030
• Historical Data and Forecast of Kenya Mobile Marketing Market Revenues & Volume By In-app Messages for the Period 2020 - 2030
• Historical Data and Forecast of Kenya Mobile Marketing Market Revenues & Volume By Mobile Web for the Period 2020 - 2030
• Historical Data and Forecast of Kenya Messaging Mobile Marketing Market Revenues & Volume By Others for the Period 2020 - 2030
• Historical Data and Forecast of Rest of Africa Mobile Marketing Market Revenues & Volume By Channel for the Period 2020 - 2030
• Historical Data and Forecast of Rest of Africa Mobile Marketing Market Revenues & Volume By Messaging for the Period 2020 - 2030
• Historical Data and Forecast of Rest of Africa Mobile Marketing Market Revenues & Volume By Push notification for the Period 2020 - 2030
• Historical Data and Forecast of Rest of Africa Mobile Marketing Market Revenues & Volume By Mobile Emails for the Period 2020 - 2030
• Historical Data and Forecast of Rest of Africa Mobile Marketing Market Revenues & Volume By Quick Response (QR) Code for the Period 2020 - 2030
• Historical Data and Forecast of Rest of Africa Mobile Marketing Market Revenues & Volume By Location-based Marketing for the Period 2020 - 2030
• Historical Data and Forecast of Rest of Africa Mobile Marketing Market Revenues & Volume By In-app Messages for the Period 2020 - 2030
• Historical Data and Forecast of Rest of Africa Mobile Marketing Market Revenues & Volume By Mobile Web for the Period 2020 - 2030
• Historical Data and Forecast of Rest of Africa Messaging Mobile Marketing Market Revenues & Volume By Others for the Period 2020 - 2030
• Africa Mobile Marketing Market - Key Performance Indicators
• Africa Mobile Marketing Market - Import Export Trade Statistics
• Africa Mobile Marketing Market - Opportunity Assessment By Countries
• Africa Mobile Marketing Market - Opportunity Assessment By Component
• Africa Mobile Marketing Market - Opportunity Assessment By Organization Size
• Africa Mobile Marketing Market - Opportunity Assessment By Vertical
• Africa Mobile Marketing Market - Opportunity Assessment By Channel
• Africa Mobile Marketing Market - Top Companies Market Share
• Africa Mobile Marketing Market - Top Companies Profiles
• Africa Mobile Marketing Market - Comparison of Players in Technical and Operating Parameters
• Africa Mobile Marketing Market - Strategic Recommendations

Market Covered

The market report has been segmented and sub segmented into the following categories 

By Countries

• South Africa
• Nigeria
• Kenya
• Rest of Africa

By Component

• Platform
• Services

By Organization Size

• SMEs
• Large Enterprises

By Vertical

• Retail and eCommerce
• Travel and Logistics
• Automotive
• BFSI
• Telecom and IT
• Media and Entertainment
• Healthcare
• Others (includes energy, education, real estate, and utilities and power)

By Channel

• Messaging
• Push notification
• Mobile Emails
• Quick Response (QR) Code
• Location-based Marketing
• In-app Messages
• Mobile Web
• Others