Product Code: ETC040036 | Publication Date: Jan 2021 | Updated Date: Apr 2025 | Product Type: Report | |
Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The toys and games market in Australia is vibrant and diverse, catering to the entertainment needs of children and adults alike. With a wide range of products available, including traditional toys, video games, and educational games, the market continues to thrive through innovation and consumer preferences.
The Australia toys and games market is propelled by several factors, including rising disposable income levels, changing consumer preferences, and the increasing popularity of licensed merchandise and interactive toys. With the growing influence of digitalization, there is a notable shift towards electronic and interactive toys, augmented reality (AR), and educational games. Moreover, the advent of e-commerce platforms has widened the reach of toy manufacturers, enabling them to tap into diverse consumer segments and drive market growth.
The toys and games market in Australia grapples with the challenge of adapting to changing consumer preferences and trends, particularly in the digital era. Balancing traditional toys with electronic and online gaming options while addressing concerns regarding child safety and privacy poses significant challenges for industry players.
The government of Australia places a strong emphasis on consumer safety, particularly regarding products intended for children such as toys and games. As such, there are strict regulations in place governing the manufacturing, labeling, and importation of these products to ensure they meet safety standards and do not pose any health risks to consumers.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Toys & Games Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Toys & Games Market Revenues & Volume, 2021 & 2031F |
3.3 Australia Toys & Games Market - Industry Life Cycle |
3.4 Australia Toys & Games Market - Porter's Five Forces |
3.5 Australia Toys & Games Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Australia Toys & Games Market Revenues & Volume Share, By Applications, 2021 & 2031F |
3.7 Australia Toys & Games Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Australia Toys & Games Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Australia Toys & Games Market Trends |
6 Australia Toys & Games Market, By Types |
6.1 Australia Toys & Games Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Australia Toys & Games Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Australia Toys & Games Market Revenues & Volume, By Puzzles, 2021-2031F |
6.1.4 Australia Toys & Games Market Revenues & Volume, By Preschool Toys, 2021-2031F |
6.1.5 Australia Toys & Games Market Revenues & Volume, By Outdoor/Sports, 2021-2031F |
6.1.6 Australia Toys & Games Market Revenues & Volume, By Dolls, 2021-2031F |
6.1.7 Australia Toys & Games Market Revenues & Volume, By Video Games, 2021-2031F |
6.1.8 Australia Toys & Games Market Revenues & Volume, By Others, 2021-2031F |
6.2 Australia Toys & Games Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 Australia Toys & Games Market Revenues & Volume, By 0 - 8 Years, 2021-2031F |
6.2.3 Australia Toys & Games Market Revenues & Volume, By 8 - 15 Years, 2021-2031F |
6.2.4 Australia Toys & Games Market Revenues & Volume, By 15 Years & Above, 2021-2031F |
6.3 Australia Toys & Games Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Australia Toys & Games Market Revenues & Volume, By Offline, 2021-2031F |
6.3.3 Australia Toys & Games Market Revenues & Volume, By Online, 2021-2031F |
7 Australia Toys & Games Market Import-Export Trade Statistics |
7.1 Australia Toys & Games Market Export to Major Countries |
7.2 Australia Toys & Games Market Imports from Major Countries |
8 Australia Toys & Games Market Key Performance Indicators |
9 Australia Toys & Games Market - Opportunity Assessment |
9.1 Australia Toys & Games Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Australia Toys & Games Market Opportunity Assessment, By Applications, 2021 & 2031F |
9.3 Australia Toys & Games Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Australia Toys & Games Market - Competitive Landscape |
10.1 Australia Toys & Games Market Revenue Share, By Companies, 2024 |
10.2 Australia Toys & Games Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |