Market Forecast By Product Type (Air Conditioners, Refrigerator, Laundry Appliances (Washing Machine & Dryer), Kitchen Appliances (Ovens, Blenders And Juicers, Rice And Electric Cookers, Kettles And Gas Stoves, Etc), Television), By Distribution Channel (Online, Offline) And Competitive Landscape
Product Code: ETC013192 | Publication Date: Jun 2023 | Updated Date: Oct 2023 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 64 | No. of Figures: 12 | No. of Tables: 3 | |
Bangladesh Home Appliances Market Report thoroughly covers the market by product type and distribution channel. Bangladesh Home Appliances Market Outlook report provides an unbiased and detailed analysis of the ongoing Bangladesh Home Appliances Market trends, opportunities/high growth areas, and market drivers. This would help stakeholders devise and align their market strategies according to the current and future market dynamics.
The Bangladesh home appliance market has experienced notable growth, driven by rising disposable incomes, urbanization, and evolving consumer lifestyles. With a population of 169 million and a growing middle class, demand for modern, energy-efficient home appliances such as refrigerators, air conditioners, washing machines, and microwaves has surged. Consumer spending, which exceeds USD 130 billion and is expanding at a 6% CAGR, has fueled the need for products offering convenience and advanced features. Local manufacturing has also played a significant role, with over 3,000 manufacturers now meeting 90% of domestic demand. Notably, Singer Bangladesh Ltd's $78 million manufacturing plant, launched in June 2024 in Araihazar, Narayanganj, supports local production. Additionally, the growth of the Travel & Tourism sector, with an estimated market size of US$1,853 million in 2023, backed by a $90 million incentive package and a significant budget increase for the Civil Aviation & Tourism Ministry, has spurred demand for hospitality services, contributing to the overall home appliance market growth.
According to 6Wresearch, Bangladesh Home Appliances Market revenue is projected to grow at a CAGR of 8.7% during 2025-2031F. The Bangladesh home appliance market is poised for considerable growth, driven by economic progress and rising consumer demand. By 2025, approximately 30 to 40 million people are expected to transition from poverty to the entry-level middle class, with another 30 million advancing to a higher living standard, fueling the need for modern home appliances. The country's electronics and electrical equipment market is projected to exceed $12 billion by 2025, with consumer electronics surpassing $10 billion by 2030. This growth, propelled by increasing disposable incomes and a growing middle class, would lead to a surge in demand for appliances like refrigerators, air conditioners, washing machines and others. Moreover, the booming hospitality and tourism sectors, backed by government initiatives, are further driving this demand. As global hospitality brands like InterContinental Hotels Group expand, such as their planned Crowne Plaza Kuakata with 150 rooms slated for 2028, there would be increased need for home appliances, benefiting both the residential and commercial appliance segments. This growth trajectory positions the home appliance market for substantial expansion.
Air conditioner market is projected to grow at faster rates in the coming years. This growth is driven by factors such as rising urbanization, increasing per capita income, and the perception of air conditioning systems transitioning from luxury items to utility products. Additionally, the residential segment is expected to dominate the market share due to the expanding middle-class population.
The online channel is expected to garner a major revenue share in the home appliance market in the coming years due to increasing internet penetration, the rise of e-commerce platforms, competitive pricing, and the convenience of doorstep delivery, especially in emerging markets like Bangladesh.
The report provides a detailed analysis of the following market segments:
1. Executive Summary |
2. Introduction |
2.1. Key Highlights of the Report |
2.2. Report Description |
2.3. Market Scope & Segmentation |
2.4. Research Methodology |
2.5. Assumptions |
3. Bangladesh Home Appliances Market Overview |
3.1. Bangladesh Home Appliances Market Revenues, 2021-2031F |
3.2. Bangladesh Home Appliances Market Industry Life Cycle |
3.3. Bangladesh Home Appliances Market Porter's Five Forces |
4. Bangladesh Home Appliances Market Dynamics |
4.1. Impact Analysis |
4.2. Market Drivers |
4.3. Market Restraints |
5. Bangladesh Home Appliances Market Trends And Evolution |
6. Bangladesh Home Appliances Market Overview, By Product Type |
6.1. Bangladesh Home Appliances Market Revenue Share, By Product Type, 2024 & 2031F |
6.1.1. Bangladesh Home Appliances Market Revenues, By Air Conditioners, 2021-2031F |
6.1.2. Bangladesh Home Appliances Market Revenues, By Refrigerator, 2021-2031F |
6.1.3. Bangladesh Home Appliances Market Revenues, By Laundry, 2021-2031F |
6.1.4. Bangladesh Home Appliances Market Revenues, By Kitchen Appliances, 2021-2031F |
6.1.5. Bangladesh Home Appliances Market Revenues, By Television, 2021-2031F |
7. Bangladesh Home Appliances Market Overview, By Distribution Channel |
7.1. Bangladesh Home Appliances Market Revenue Share, By Distribution Channel, 2024 & 2031F |
7.1.1. Bangladesh Home Appliances Market Revenues, By Online, 2021-2031F |
7.1.2. Bangladesh Home Appliances Market Revenues, By Offline, 2021-2031F |
8. Bangladesh Home Appliances Market Key Performance Indicator |
9. Bangladesh Home Appliances Market Opportunity Assessment |
9.1. Bangladesh Home Appliances Market Opportunity Assessment, By Product Type, 2031F |
9.2. Bangladesh Home Appliances Market Opportunity Assessment, By Distribution Channel, 2031F |
10. Bangladesh Home Appliances Market Competitive Landscape |
10.1. Bangladesh Home Appliances Market Revenue Ranking, By Top 3 Companies, 2024 |
10.2. Bangladesh Home Appliances Market Competitive Benchmarking, By Technical Parameters |
10.3. Bangladesh Home Appliances Market Competitive Benchmarking, By Operating Parameters |
11. Company Profiles |
11.1. WALTON Group |
11.2. Butterfly Group |
11.3. SINGER Bangladesh |
11.4. Rangs Electronics Limited |
11.5. Samsung Electronics Co. Ltd |
11.6. VISION Electronics |
11.7. Jamuna Electronics |
11.8. MyOne Electronics Industries Ltd |
11.9. Panasonic Corporations |
11.10. Midea Group Co., Ltd |
12. Key Strategic Recommendations |
13. Disclaimer |
List Of Figures |
1. Bangladesh Home Appliances Market Revenues, 2021-2031F, ($ Million) |
2. Bangladesh Monthly Average Household Income And Expenditure, 2022, (USD) |
3. Bangladesh Manufacturing, Value Added (% of GDP), 2020-2023 |
4. Bangladesh Logistics Performance Index Score, 2023 |
5. Bangladesh Home Appliances Market Revenue Share, By Product Type, 2024 & 2031F |
6. Bangladesh Home Appliances Market Revenue Share, By Distribution Channel , 2024 & 2031F |
7. Bangladesh International Tourist Arrival, 2018-2022, (Thousands) |
8. Bangladesh Flat Sales, FY21-FY24 ($ Million) |
9. Bangladesh share of the housing sector in GDP, 2020-2022, ($ Billion) |
10. Bangladesh Home Appliances Market Opportunity Assessment, By Product Type, 2031F |
11. Bangladesh Home Appliances Market Opportunity Assessment, By Distribution Channel, 2031F |
12. Bangladesh Home Appliances Market Revenue Ranking, By Companies, 2024 |
List Of Tables |
1. Bangladesh Home Appliances Market Revenues, By Product Type, 2021-2031F, ($ Million) |
2. Bangladesh Home Appliances Market Revenues, By Distribution Channel, 2021-2031F, ($ Million) |
3. Bangladesh New Upcoming Hotels, 2025-2026 |