Bangladesh Pan Masala Market (2024-2030) | Forecast, Analysis, Outlook, Trends, Value, Revenue, Growth, Industry, Size, Share, Segmentation

Bangladesh Pan Masala Market Synopsis

Bangladesh is a South Asian country with a population of over 160 million people. The per capita income is low and the economy is heavily dependent on agriculture. Pan masala is a popular mouth freshener in Bangladesh and is used by both men and women. It is made of betel leaf, areca nut, slaked lime, catechu, cardamom, cloves, fennel seeds, and tobacco. Additionally, pan masala consumption has been growing in Bangladesh in recent years due to rising disposable incomes and changing social norms. The Bangladeshi government has placed a ban on advertisement of pan masala products; however, this has not deterred companies from targeting consumers through other channels such as television programmes, hoardings, and point-of-sale materials. The Bangladesh pan masala market is a part of Asia Pacific pan masala market and global pan masala market.

According to 6Wresearch, the Bangladesh Pan Masala market size is likely to witness growth during 2024-2030. The major factors driving the growth of the market are the increasing population, rising disposable incomes, and changing lifestyles. Further, Bangladesh is one of the most populous countries in the world with a population of over 160 million people. The country has a young population with around 64% of the population below the age of 30 years. The country's GDP per capita has been growing at a healthy rate of around 7% in recent years and is expected to continue growing at a similar pace in the coming years. This is resulting in an increase in the disposable incomes of people and they are able to spend more on discretionary items such as pan masala. Additionally, the Bangladesh pan masala market is restrained by the presence of a few large players who have significant control over the market. In addition, the government has placed a ban on advertisements of pan masala, which is likely to adversely affect the growth of the market. Moreover, health concerns associated with the consumption of pan masala are also expected to restraint market growth over the forecast period.

Market Analysis By Type

In terms of type, the Bangladesh Pan Masala market is categorized into beverages, mint, cardamom, saffron and saffron flavor, rose flavor and rose flavor with saffron (gulab) and others (lemon, orange, nutmeg, etc.). Currently, the cardamom and saffron flavor accounts for the highest market share. The growing population, rising income levels, and changing lifestyles are the key factors driving the market growth. Additionally, the population in Bangladesh is expected to reach 164 million by 2025 from 158 million in 2020. The rising population is anticipated to drive the demand for pan masala products in the country. Income levels in Bangladesh have been increasing steadily over the past few years. The per capita income in Bangladesh was US$ 1,291 in 2019 and is expected to reach US$ 1,471 by 2025. This increase in income levels is expected to boost the sales of pan masala products in the country. Further, lifestyles of people in Bangladesh are changing rapidly with the young population becoming more aware of global trends. This change in lifestyle is resulting in increased spending on personal care and grooming products, which is expected to fuel the growth of the pan masala market during the forecast period.

Market Analysis By Distribution Channel

The Bangladesh pan masala market is segmented into two broad categories on the basis of distribution channel, namely, offline and online channels. The offline distribution channel includes supermarkets/hypermarkets, independent small grocers, and convenience stores. On the other hand, the online distribution channel comprises e-commerce platforms and company-owned websites. Additionally, supermarkets/hypermarkets held the largest share in the Bangladesh pan masala market in 2019. The widespread availability of products under one roof at competitive prices is a key factor driving the growth of this segment. In addition, these stores offer a wide range of products from different brands, which gives consumers a lot of choice. Further, independent small grocers are another important distribution channel for pan masala in Bangladesh. These outlets are usually located in residential areas and offer products at lower prices than supermarkets/hypermarkets. Moreover, they provide home delivery services, which is a major advantage for consumers. Moreover, convenience stores form another significant part of the offline distribution network for pan masala in Bangladesh. These outlets are gaining popularity due to their strategic location (near office complexes, colleges, etc.), which makes them easily accessible to consumers. In addition, they offer a wide range of products and services, such as ATMs, money transfer services, etc., which make them a one-stop shop for consumers' needs. Further, the online distribution channel is also gaining traction in Bangladesh due to the growing popularity of e-commerce platforms among consumers. E-commerce platforms offer a wide range of products at competitive prices and provide home delivery services, which is a major advantage for consumers. In addition, these platforms also offer discounts and deals on a regular basis, which is another key factor driving the growth of this segment.

Market Analysis By Competitive Landscape

Bangladesh pan masala market is highly fragmented with the presence of numerous small and large manufacturers operating in the market. The Bangladesh pan masala market is characterized with a large number of small players operating in the market, it is fragmented in nature. This fragmentation could be due to easy entry barriers and limited regulations in this sector. Further, players are focusing on offering healthy products as a result of rising health consciousness among customers. The growth of the market can be attributed to the rising disposable incomes, changing lifestyles, and increasing health consciousness among the population.

COVID-19 Influence on the Bangladesh Pan Masala Market

The pandemic has caused a stoppage in the growth of the market a couple of years ago. Nevertheless, the situation has progressed steadily post pandemic. Additionally, the lifestyle of people in Bangladesh is changing with more people living in urban areas and working in white-collar jobs. This is leading to changes in their consumption patterns and they are now opting for products that were not traditionally consumed such as pan masala. Further, the prevalence of cancer is one of the major restraint factors in the growth of the pan masala market. The use of tobacco, including cigarettes, beedi, and other products, has been linked with an increased risk of developing various types of cancers such as lung cancer and oral cancer. The government is also taking strict measures to crack down on the consumption of tobacco products by implementing higher taxes and advertising bans. This is expected to have a negative impact on the growth of the pan masala market.

Key Attractiveness of the Report

• COVID-19 Influence on the Market
• 8 Years of Market Numbers
• Historical Numbers from 2020 to 2023.
• Base Year: 2023
• Forecast Data Until 2030
• Key Performance Indicators Influencing the Market.
• Key Upcoming Developments and Projects.

Key Highlights of the Report

• Pan Masala Market Overview
• Pan Masala Market Outlook
• Pan Masala Market Forecast
• Forecast of Pan Masala Market Revenues, for the Period 2020-2030F
• Forecast of Pan Masala Market Revenues, By Type, for the Period 2020-2030F
• Forecast of Pan Masala Market Revenues, By Price, for the Period 2020-2030F
• Forecast of Pan Masala Market Revenues, By Distribution Channel, for the Period 2020-2030F
• Pan Masala Market Share, By Market Players
• Market Drivers and Restraints
• Pan Masala Market Trends
• Competitive Benchmarking
• Key Strategic Recommendations

Markets Scope and Segmentation

The report delivers a widespread study of the subsequent market segments:

By Type:

• Beverages
• Mint
• Cardamom
• Saffron and Saffron Flavor
• Rose flavor and Rose flavor with Saffron (Gulab)
• Others (Lemon, Orange, Nutmeg, etc.)

By Price:

• Premium
• Non premium

By Distribution Channel:

• Hypermarkets/ supermarkets
• Convenience stores
• Tobacconists/ Cigar shops
• Online sales platforms