Market Forecast by Countries (Germany, United Kingdom, France, Italy, Russia, Spain, Rest of Europe), By Hardware (Embedded, Tethered), By Communication Type (V2V, V2I), By Network Type (C-V2X, DSRC) And Competitive Landscape
Product Code: ETC4612521 | Publication Date: Jul 2023 | Updated Date: Jan 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 300 | |
Report Name | Europe Connected Motorcycle Market |
Forecast Period | 2025-2031 |
Market Size | USD 4.5 billion by 2031 |
CAGR | 10.2% |
Growing Sector | Automotive |
Europe Connected Motorcycle Market report thoroughly covers the market By Countries, By Hardware, By Communication Type and By Network Type. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Europe Connected Motorcycle market has shown substantial growth in recent years. The market size was valued at approximately USD 2.5 billion, with projections indicating a compound annual growth rate (CAGR) of around 10.2% for the forecast period. This growth trajectory suggests that by 2027, the market could reach an estimated value of USD 4.5 billion. The increase in market size reflects heightened global demand and the expansion of export capacities. Key countries contributing to this market size include Germany, Italy, and France, which collectively account for over 60% of the continent's connected motorcycle production.
Europe Connected Motorcycle market is experiencing a robust growth phase, fueled by technological advancements and the increasing consumer preference for enhanced connectivity features. These motorcycles are integrated with smart technologies that offer a variety of benefits, including improved safety, navigation assistance, and real-time diagnostics. As urbanization accelerates and the demand for efficient personal transportation solutions grows, the integration of Internet of Things (IoT) technologies in motorcycles becomes increasingly critical.
Additionally, regulatory initiatives aimed at promoting road safety and emissions reduction further spur the adoption of connected motorcycles. Europe Connected Motorcycle Market Growth is attributed to the collaborations between tech giants and leading motorcycle manufacturers, driving innovation and the introduction of state-of-the-art models that cater to the tech-savvy consumer base. With this conducive environment, the Europe Connected Motorcycle market is set to maintain its positive growth trajectory in the coming years.
According to 6Wresearch, the Europe Connected Motorcycle Market Size is projected to reach at a CAGR of 10.2% during the forecast period. This optimistic projection aligns with current trends in technological innovation and consumer demand for smarter, more efficient transportation solutions. The integration of advanced features, such as automated safety systems and enhanced connectivity options, continues to bolster consumer interest, while regulatory support encourages the adoption of cleaner, more sustainable vehicle technologies. As these factors cohesively drive expansion, the market is well-positioned to achieve remarkable growth in the upcoming years.
The Europe Connected Motorcycle industry, while booming, faces several notable challenges. Firstly, the high cost of advanced technologies often translates to increased prices for connected motorcycles, potentially limiting their accessibility to a broader consumer base. Additionally, concerns regarding data privacy and cybersecurity present significant hurdles, as these vehicles collect and transmit vast amounts of personal and operational data. Ensuring the security of this information is paramount to maintaining consumer trust.
Moreover, the varying regulatory environments across different European countries can complicate market expansion, as manufacturers must navigate diverse legal and compliance standards. Furthermore, the rapid pace of technological advancement requires constant innovation, which could strain resources and increase competition among market players. Finally, while there's a rising demand for sustainable solutions, the transition towards electric and hybrid two-wheelers is complex, representing both a technical and infrastructural challenge that the market must address to sustain its growth trajectory.
The Europe Connected Motorcycle market is witnessing several transformative trends that are shaping its future. One significant trend is the increasing integration of artificial intelligence (AI) and machine learning, which provide riders with adaptive in-vehicle experiences and predictive maintenance alerts. Another trend is the focus on enhancing user interface and experience with the development of intuitive dashboards and controls that allow seamless interaction with smart devices and networks.
Moreover, the shift towards electric and hybrid motorcycles is further driving connectivity features, as manufacturers capitalize on eco-friendly powertrains to appeal to environmentally-conscious consumers. Additionally, there is a growing emphasis on the development of connected ecosystems, where motorcycles can communicate not only with other vehicles (V2V) but also with infrastructure (V2I), enhancing overall road safety and traffic management. These trends underscore the ongoing evolution of the market, focusing on technological synergy to meet emerging consumer expectations and urban mobility requirements.
The Europe Connected Motorcycle market presents lucrative investment opportunities driven by its rapid technological evolution and increasing consumer demand for smart mobility solutions. Investors can capitalize on ventures that focus on integrating cutting-edge technologies such as AI, IoT, and advanced telematics, which enhance safety and connectivity features. Additionally, the shift towards sustainable transportation opens avenues for investment in electric and hybrid motorcycle production and related charging infrastructure.
As regulatory bodies promote eco-friendly mobility, companies aligning with these goals are likely to benefit from financial incentives and consumer preference. There's also potential in the aftermarket services sector, including technological upgrades and personalized connectivity solutions, which cater to the expanding base of connected motorcycle users. Collaborations with tech companies specializing in data security and user interface design represent another promising investment area, ensuring products meet regulatory standards and consumer expectations. Overall, these opportunities make the Europe Connected Motorcycle market an attractive proposition for investors looking to tap into the future of smart and sustainable transportation.
Europe Connected Motorcycle market share is influenced by several leading players who are driving innovation and setting industry standards. Key manufacturers such as BMW Motorrad, Ducati, and Yamaha have been at the forefront, developing advanced models that integrate sophisticated connectivity and safety features. BMW Motorrad, for instance, has invested heavily in integrating digital services and smart systems, offering riders enhanced experiences and convenience.
Similarly, Ducati is known for its pioneering efforts in motorcycle connectivity, focusing on smartphone integration and advanced telemetry systems. Yamaha, on the other hand, excels in embedding smart technologies in their models to bolster safety and performance. In addition to these manufacturers, tech giants like Bosch and Continental are significant contributors to the market.
These companies provide essential components and systems, such as control units and connectivity modules, that power advanced motorcycle functionalities. Their collaboration with manufacturers facilitates the seamless integration of technology and enhances the overall riding experience. As these players continue to innovate and expand their offerings, they collectively shape the trajectory of the Europe Connected Motorcycle market, paving the way for future advancements.
The Europe Connected Motorcycle market is subject to a complex landscape of government regulations that shape the industry's trajectory. These regulations primarily focus on ensuring safety, enhancing environmental sustainability, and protecting consumer data. Safety standards are rigorous, involving not only traditional aspects like vehicle construction and roadworthiness but also the incorporation of advanced technologies such as connectivity and autonomous features.
Governments are continuously updating these standards to accommodate technological advancements and improve road safety outcomes. Environmental regulations are pivotal as countries across Europe strive to reduce carbon emissions and transition towards sustainable transportation solutions. This has led to stringent rules on emissions and incentives for electric and hybrid models, encouraging manufacturers to innovate and adapt to eco-friendly technologies. Furthermore, data privacy laws such as the General Data Protection Regulation (GDPR) in the EU hold significant importance, as they mandate strict guidelines on the collection, storage, and use of personal data generated by connected motorcycles.
Compliance with these regulations is crucial for companies to maintain consumer trust and avoid legal penalties. Balancing these regulatory demands requires manufacturers to stay informed and agile, ensuring that their products not only meet current standards but are also adaptable to future regulatory changes. This dynamic regulatory environment presents both challenges and opportunities, ultimately driving the market towards a more secure, sustainable, and technologically advanced future.
The future of the Europe Connected Motorcycle Market looks promising as technological advancements continue to shape the industry landscape. Connectivity solutions such as integrated GPS, real-time traffic updates, and enhanced communication systems are expected to see widespread adoption, making riding experiences safer and more enjoyable. With the increasing emphasis on sustainability, electric motorcycles, coupled with smart connectivity features, are anticipated to gain popularity.
Furthermore, the rise of urbanization and shared mobility solutions creates an opportunity for connected motorcycles to become a crucial part of urban transport networks. The market is also likely to benefit from supportive government policies and initiatives promoting smart transportation solutions. This confluence of technology and policy indicates robust growth prospects for the connected motorcycle market in Europe in the coming years.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
Germany has established itself as a dominant force, driven by its strong automotive industry, substantial investment in smart technologies, and robust infrastructure. Germany's focus on innovation and technological advancement, coupled with supportive government policies and incentives for sustainable mobility, has propelled it to the forefront of the market. The presence of leading manufacturers like BMW Motorrad further strengthens its position, as they pioneer connectivity solutions and eco-friendly models.
According to Vasudha, Senior Research Analyst, 6Wresearch the embedded hardware is currently leading the market. Embedded systems offer seamless integration directly into the motorcycle's architecture, providing a stable and reliable connection that enhances performance and user experience. These systems, often developed in collaboration with tech companies, ensure that motorcycles can autonomously connect to networks and digital services without dependency on external devices like smartphones.
The V2I communication is dominating the market as this technology offers a wide range of safety and efficiency benefits by enabling motorcycles to communicate with traffic signals, road signs, and other infrastructure elements, enhancing rider safety and traffic management.
The market report has been segmented and sub segmented into the following categories
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Europe Connected Motorcycle Market Overview |
3.1 Europe Regional Macro Economic Indicators |
3.2 Europe Connected Motorcycle Market Revenues & Volume, 2021 & 2031F |
3.3 Europe Connected Motorcycle Market - Industry Life Cycle |
3.4 Europe Connected Motorcycle Market - Porter's Five Forces |
3.5 Europe Connected Motorcycle Market Revenues & Volume Share, By Countries, 2021 & 2031F |
3.6 Europe Connected Motorcycle Market Revenues & Volume Share, By Hardware, 2021 & 2031F |
3.7 Europe Connected Motorcycle Market Revenues & Volume Share, By Communication Type, 2021 & 2031F |
3.8 Europe Connected Motorcycle Market Revenues & Volume Share, By Network Type, 2021 & 2031F |
4 Europe Connected Motorcycle Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Europe Connected Motorcycle Market Trends |
6 Europe Connected Motorcycle Market, 2021 - 2031 |
6.1 Europe Connected Motorcycle Market, Revenues & Volume, By Hardware, 2021 - 2031 |
6.2 Europe Connected Motorcycle Market, Revenues & Volume, By Communication Type, 2021 - 2031 |
6.3 Europe Connected Motorcycle Market, Revenues & Volume, By Network Type, 2021 - 2031 |
7 Germany Connected Motorcycle Market, 2021 - 2031 |
7.1 Germany Connected Motorcycle Market, Revenues & Volume, By Hardware, 2021 - 2031 |
7.2 Germany Connected Motorcycle Market, Revenues & Volume, By Communication Type, 2021 - 2031 |
7.3 Germany Connected Motorcycle Market, Revenues & Volume, By Network Type, 2021 - 2031 |
8 United Kingdom Connected Motorcycle Market, 2021 - 2031 |
8.1 United Kingdom Connected Motorcycle Market, Revenues & Volume, By Hardware, 2021 - 2031 |
8.2 United Kingdom Connected Motorcycle Market, Revenues & Volume, By Communication Type, 2021 - 2031 |
8.3 United Kingdom Connected Motorcycle Market, Revenues & Volume, By Network Type, 2021 - 2031 |
9 France Connected Motorcycle Market, 2021 - 2031 |
9.1 France Connected Motorcycle Market, Revenues & Volume, By Hardware, 2021 - 2031 |
9.2 France Connected Motorcycle Market, Revenues & Volume, By Communication Type, 2021 - 2031 |
9.3 France Connected Motorcycle Market, Revenues & Volume, By Network Type, 2021 - 2031 |
10 Italy Connected Motorcycle Market, 2021 - 2031 |
10.1 Italy Connected Motorcycle Market, Revenues & Volume, By Hardware, 2021 - 2031 |
10.2 Italy Connected Motorcycle Market, Revenues & Volume, By Communication Type, 2021 - 2031 |
10.3 Italy Connected Motorcycle Market, Revenues & Volume, By Network Type, 2021 - 2031 |
11 Russia Connected Motorcycle Market, 2021 - 2031 |
11.1 Russia Connected Motorcycle Market, Revenues & Volume, By Hardware, 2021 - 2031 |
11.2 Russia Connected Motorcycle Market, Revenues & Volume, By Communication Type, 2021 - 2031 |
11.3 Russia Connected Motorcycle Market, Revenues & Volume, By Network Type, 2021 - 2031 |
12 Spain Connected Motorcycle Market, 2021 - 2031 |
12.1 Spain Connected Motorcycle Market, Revenues & Volume, By Hardware, 2021 - 2031 |
12.2 Spain Connected Motorcycle Market, Revenues & Volume, By Communication Type, 2021 - 2031 |
12.3 Spain Connected Motorcycle Market, Revenues & Volume, By Network Type, 2021 - 2031 |
13 Rest of Europe Connected Motorcycle Market, 2021 - 2031 |
13.1 Rest of Europe Connected Motorcycle Market, Revenues & Volume, By Hardware, 2021 - 2031 |
13.2 Rest of Europe Connected Motorcycle Market, Revenues & Volume, By Communication Type, 2021 - 2031 |
13.3 Rest of Europe Connected Motorcycle Market, Revenues & Volume, By Network Type, 2021 - 2031 |
14 Europe Connected Motorcycle Market Key Performance Indicators |
15 Europe Connected Motorcycle Market - Opportunity Assessment |
15.1 Europe Connected Motorcycle Market Opportunity Assessment, By Countries, 2021 & 2031F |
15.2 Europe Connected Motorcycle Market Opportunity Assessment, By Hardware, 2021 & 2031F |
15.3 Europe Connected Motorcycle Market Opportunity Assessment, By Communication Type, 2021 & 2031F |
15.4 Europe Connected Motorcycle Market Opportunity Assessment, By Network Type, 2021 & 2031F |
16 Europe Connected Motorcycle Market - Competitive Landscape |
16.1 Europe Connected Motorcycle Market Revenue Share, By Companies, 2024 |
16.2 Europe Connected Motorcycle Market Competitive Benchmarking, By Operating and Technical Parameters |
17 Company Profiles |
18 Recommendations |
19 Disclaimer |