Market Forecast by Countries (Germany, United Kingdom, France, Italy, Russia, Spain, Rest of Europe), By Type (Adventure, Cruiser, Mopeds, Sports, Standard, Touring), By Engine Capacity (151-300 CC, 301-500 CC, 501-800 CC, 801-1000 CC, 1001-1600 CC, Above 1600 CC) And Competitive Landscape
Product Code: ETC058088 | Publication Date: Feb 2021 | Updated Date: Mar 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 30 | |
Report Name | Europe Motorcycle Market |
Forecast period | 2025-2031 |
Forecast Size | USD 65.9 billion by 2031 |
CAGR | 13.7% |
Growing Sector | Electric Motorcycle |
Europe Motorcycle Market Report thoroughly covers the market by Countries,By Offering , By Type and By Engine Capacity .The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The Europe Motorcycle Market is valued at approximately USD 43.59 billion in 2025 and is projected to reach around USD 65.9 billion by 2031, growing at a CAGR of about 13.7% during the forecast period.The Europe Motorcycle Motorcycle market is poised for significant growth in the coming years,fueled by increasing consumer demand for sustainable mobility solutions, rising urbanization, and the growing popularity of two-wheelers for daily commuting. According to 6Wresearch, Europe Motorcycle Market size is projected to grow at a CAGR of 13.7% during 2025-2031
The Europe motorcycle market continues to experience robust growth, propelled by increasing consumer interest in sustainable and convenient transportation solutions. Urbanization and enhanced infrastructure have amplified the adoption of motorcycles, particularly among commuters. The electric motorcycle segment is expanding rapidly, bolstered by government subsidies, eco-conscious initiatives, and technological advancements in battery systems. Additionally, rising trends in customization and premiumization are attracting diverse consumer groups. Safety innovations, improved connectivity, and modern designs are further enhancing the market's appeal. With competitive strategies from major players and new entrants, the Europe motorcycle market shows strong potential for sustained development in the years ahead.
According to 6Wresearch,The Europe Motorcycle Market Size is expected to reach a significant CAGR of 13.7% during the forecast period 2025-2031. The market is growing, but it faces several key challenges. Stricter emission and safety regulations are pushing manufacturers to invest heavily in research and development, leading to higher production costs. The shift to electric motorcycles also faces obstacles, including limited charging infrastructure and higher upfront costs compared to traditional bikes. Economic uncertainties and fluctuating raw material prices add to the market's unpredictability. Additionally, rising competition means manufacturers must find the right balance between affordability and innovation to stand out. Addressing these challenges is crucial for ensuring sustained growth in the European motorcycle market. These factors have been driving the Europe Motorcycle Market Growth.
The Europe Motorcycle Industry is experiencing notable trends shaping its evolution. Electric motorcycles are gaining traction, driven by environmental concerns and supportive government policies promoting cleaner transportation. Urbanization and increasing traffic congestion are leading to a higher preference for compact and fuel-efficient motorcycles, including scooters. Additionally, advancements in technology, such as the integration of smart features like connectivity and advanced safety systems, are redefining consumer expectations. The rise of premium and custom motorcycles reflects a growing demand for unique designs and personalized experiences. These trends, combined with a focus on sustainability, position the market for dynamic transformation in the coming years.
The Motorcycle marketing industry in Europe presents diverse investment opportunities driven by evolving consumer preferences and technological advancements. The growing demand for electric motorcycles creates a profitable avenue for manufacturers and battery technology developers to contribute to sustainable transportation solutions. Investors can explore opportunities within urban mobility options, such as compact scooters and shared mobility platforms, as cities increasingly focus on reducing traffic congestion and emissions.
Furthermore, the premium motorcycle segment, with its focus on high-performance models and customization, offers appealing prospects for capturing niche markets. Innovations in connectivity, safety features, and autonomous technologies also provide lucrative potential for tech companies collaborating with motorcycle manufacturers. Additionally, government incentives aimed at promoting environmentally friendly vehicles further bolster the market's growth. By capitalizing on these trends, investors can position themselves strategically in a market poised for substantial transformation and long-term growth. These investment opportunities will lead to a higher Europe Motorcycle Market Share.
The Europe motorcycle market is driven by the presence of several prominent manufacturers. Key players include BMW Motorrad, known for its premium range of touring and adventure bikes, and Ducati, which specializes in high-performance and luxury motorcycles. Yamaha and Honda dominate the market with diverse offerings that cater to both urban commuters and performance enthusiasts. KTM and Triumph also hold significant market shares, focusing on innovation and niche segments like off-road and retro-styled bikes. Furthermore, companies like Harley-Davidson target the cruiser market, while electric motorcycle manufacturers such as Zero Motorcycles are gaining prominence. These companies remain competitive through advancements in technology, sustainability initiatives, and diverse product portfolios tailored to European consumer preferences.
Government regulations play a pivotal role in shaping the Europe motorcycle market, particularly in areas of safety, emissions, and sustainability. The European Union has enforced stringent emission standards through the Euro 5 regulations, requiring manufacturers to significantly reduce pollutants from motorcycles. Additionally, helmet laws and strict licensing requirements are implemented across member states to enhance rider safety. Governments are also promoting the adoption of electric motorcycles by offering incentives and subsidies as part of broader green initiatives to reduce carbon emissions. Noise pollution standards and measures encouraging the use of advanced safety technologies, such as ABS and traction control, further influence product development. These regulations not only ensure compliance but also drive innovation and a shift towards sustainable mobility solutions.
The Europe motorcycle market is poised for significant transformation in the coming years, driven by technological advancements, sustainability initiatives, and shifting consumer preferences. The rise of electric motorcycles is expected to dominate the market as governments continue to incentivize eco-friendly alternatives and enforce stricter emission standards. Developments in battery technology, offering extended range and reduced charging times, are likely to make electric motorcycles more accessible and appealing to a broader audience.
Additionally, the integration of smart technologies, such as connected features, advanced rider-assistance systems, and AI-powered safety mechanisms, will redefine the riding experience. The growing popularity of shared mobility services, especially in urban areas, is also anticipated to influence demand and adoption patterns. These trends, coupled with an increasing focus on customization and premium offerings, suggest a market evolving rapidly to meet both regulatory and consumer demands for sustainability, safety, and innovation.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
Germany remains a dominant player in the European motorcycle market due to its robust manufacturing capabilities, high consumer demand, and a strong emphasis on innovation. The country is home to renowned motorcycle brands that consistently deliver cutting-edge designs and technologies, appealing to both domestic and international buyers. With a growing focus on sustainability, Germany is also investing heavily in the development of electric motorcycles and supporting infrastructure, such as charging stations. Additionally, government incentives promoting eco-friendly vehicles and initiatives aimed at reducing carbon emissions are further driving the adoption of motorcycles. Germany’s leadership in quality and innovation continues to shape market trends.
According to Dhaval, Research Manager, 6Wresearch, adventure motorcycle segment is poised to dominate the European motorcycle market, driven by its growing popularity among both long-distance touring enthusiasts and off-road riders. These versatile bikes offer robust performance, advanced features, and durability, making them suitable for a variety of terrains and riding conditions. Key manufacturers are focusing on innovations such as improved engine efficiency, lightweight materials, and enhanced comfort to meet consumer expectations. Additionally, the rising trend of adventure tourism across Europe fuels demand for these motorcycles. With their ability to cater to both practical and recreational needs, adventure motorcycles are becoming the segment of choice for many riders.
The 301-500 CC segment is projected to dominate the European motorcycle market, driven by its balance of affordability, performance, and versatility. Motorcycles within this range are increasingly preferred by both novice and experienced riders due to their manageable power, fuel efficiency, and suitability for urban commuting as well as occasional long-distance rides. Manufacturers are focusing on launching models with advanced features and stylish designs to cater to the growing demand. Furthermore, these motorcycles strike an ideal balance between lightweight handling and sufficient engine capacity, making them an attractive option for a wide range of riders across Europe.
The market report has been segmented and sub segmented into the following categories:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Europe Motorcycle Market Overview |
3.1 Europe Regional Macro Economic Indicators |
3.2 Europe Motorcycle Market Revenues & Volume, 2021 & 2031F |
3.3 Europe Motorcycle Market - Industry Life Cycle |
3.4 Europe Motorcycle Market - Porter's Five Forces |
3.5 Europe Motorcycle Market Revenues & Volume Share, By Countries, 2021 & 2031F |
3.6 Europe Motorcycle Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.7 Europe Motorcycle Market Revenues & Volume Share, By Engine Capacity, 2021 & 2031F |
4 Europe Motorcycle Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Europe Motorcycle Market Trends |
6 Europe Motorcycle Market, 2021 - 2031 |
6.1 Europe Motorcycle Market, Revenues & Volume, By Type, 2021 - 2031 |
6.2 Europe Motorcycle Market, Revenues & Volume, By Engine Capacity, 2021 - 2031 |
7 Germany Motorcycle Market, 2021 - 2031 |
7.1 Germany Motorcycle Market, Revenues & Volume, By Type, 2021 - 2031 |
7.2 Germany Motorcycle Market, Revenues & Volume, By Engine Capacity, 2021 - 2031 |
8 United Kingdom Motorcycle Market, 2021 - 2031 |
8.1 United Kingdom Motorcycle Market, Revenues & Volume, By Type, 2021 - 2031 |
8.2 United Kingdom Motorcycle Market, Revenues & Volume, By Engine Capacity, 2021 - 2031 |
9 France Motorcycle Market, 2021 - 2031 |
9.1 France Motorcycle Market, Revenues & Volume, By Type, 2021 - 2031 |
9.2 France Motorcycle Market, Revenues & Volume, By Engine Capacity, 2021 - 2031 |
10 Italy Motorcycle Market, 2021 - 2031 |
10.1 Italy Motorcycle Market, Revenues & Volume, By Type, 2021 - 2031 |
10.2 Italy Motorcycle Market, Revenues & Volume, By Engine Capacity, 2021 - 2031 |
11 Russia Motorcycle Market, 2021 - 2031 |
11.1 Russia Motorcycle Market, Revenues & Volume, By Type, 2021 - 2031 |
11.2 Russia Motorcycle Market, Revenues & Volume, By Engine Capacity, 2021 - 2031 |
12 Spain Motorcycle Market, 2021 - 2031 |
12.1 Spain Motorcycle Market, Revenues & Volume, By Type, 2021 - 2031 |
12.2 Spain Motorcycle Market, Revenues & Volume, By Engine Capacity, 2021 - 2031 |
13 Rest of Europe Motorcycle Market, 2021 - 2031 |
13.1 Rest of Europe Motorcycle Market, Revenues & Volume, By Type, 2021 - 2031 |
13.2 Rest of Europe Motorcycle Market, Revenues & Volume, By Engine Capacity, 2021 - 2031 |
14 Europe Motorcycle Market Key Performance Indicators |
15 Europe Motorcycle Market - Opportunity Assessment |
15.1 Europe Motorcycle Market Opportunity Assessment, By Countries, 2021 & 2031F |
15.2 Europe Motorcycle Market Opportunity Assessment, By Type, 2021 & 2031F |
15.3 Europe Motorcycle Market Opportunity Assessment, By Engine Capacity, 2021 & 2031F |
16 Europe Motorcycle Market - Competitive Landscape |
16.1 Europe Motorcycle Market Revenue Share, By Companies, 2021 |
16.2 Europe Motorcycle Market Competitive Benchmarking, By Operating and Technical Parameters |
17 Company Profiles |
18 Recommendations |
19 Disclaimer |