Market Forecast By Countries (Germany, United Kingdom, France, Italy, Russia, Spain, Rest Of Europe), By Intelligent Virtual Assistant (Amazon Alexa, Google Assistant, Siri, Cortana, Others ), By End-Users (Personal, Commercial), By Price (Low (Less Than 100), Mid ($101 To $200), Premium (Above $200)), By Distribution Channel (Online, Offline) And Competitive Landscape
Product Code: ETC055046 | Publication Date: Nov 2022 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 30 |
Europe Smart Speaker Market is anticipated to experience growth owing to multiple factors during the forecast period. Major drivers for the growth of the European smart speaker market include increasing adoption of voice-enabled technologies across various sectors and applications, increasing demand from businesses, and continued development of intelligent assistant (IA) capabilities.
According to 6Wresearch, the Europe Smart Speaker Market size is expected to grow during 2022-2028. Smart speakers can be broadly classified into five categories based on their functionalities: voice control/dialogue agents; messaging platforms; productivity tools; media streaming devices; and security/home automation controllers. Voice control/dialogue agents include Amazon Echo family members Alexa and Google Home family members Hangouts Dialogues; messaging platforms include Appleโs iMessage.
Some of the Factors driving the Europe Smart Speaker Market growth are:
Some of the challenges that are anticipated to hamper the Europe smart speaker market revenue include limited availability of content and services, high price points of smart speakers, and lack of interoperability among different smart speakers.
Based on Countries, France and Germany has emerged as one of the leading players in the Europe smart speaker market share owing to its strong presence in the automotive and consumer electronics sectors. The country is home to some of the leading vendors such as Bose, Google, Amazon, and Apple. These vendors are aggressively expanding their sales channels across France to capture a larger share of the domestic market. Moreover, French startups are also gaining traction in the burgeoning smart speaker sector. This is likely to stimulate growth in the market over the next few years.
However, stiff competition from regional rivals such as Germany and Italy will pose a major challenge for vendors in France over the next few years. Furthermore, rising deployment costs associated with voice-activated technology are hampering adoption by corporates across France. However, these challenges are expected to be overcome by vendors over the next few years as they continue to invest in advancements in Artificial Intelligence (AI) and machine learning capabilities.
Based on Distribution Channel, Offline distribution channels are gaining importance in Europe due to the growing trend of using smart speakers in public places such as hospitals, schools, airports, and malls. Offline distribution channels allow Smart Home providers to reach customers who do not have access to Wi-Fi or cellular networks. This includes deploying kiosks in high footfall areas where people can purchase a subscription or download apps for their devices. In addition to this, retailers such as supermarkets are also adopting offline distribution channels by installing shelves with smart speakers installed near cash registers. This allows shoppers who want to buy a product on their way out to do so without having to search for an app or go through lengthy checkout processes.
The COVID-19 pandemic has had a significant impact on theย Global Smart Speaker Market. The isolation is expected due to the strict lockdown imposed by the governments. The demand has risen slightly as the demand for speakers increased to consume entertainment in the house, but it was affected by the frozen markets due to no movement polices during the lockdown which also affected the supply chains across Europe.
Consequently, demand for smart speakers in Europe has fallen significantly since COVID-19 first emerged. This decline is likely to continue until manufacturers are able to develop workaround solutions that work reliably in all regions affected by the pandemic.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Europe Smart Speaker Market Overview |
3.1 Europe Regional Macro Economic Indicators |
3.2 Europe Smart Speaker Market Revenues & Volume, 2021 & 2028F |
3.3 Europe Smart Speaker Market - Industry Life Cycle |
3.4 Europe Smart Speaker Market - Porter's Five Forces |
3.5 Europe Smart Speaker Market Revenues & Volume Share, By Countries, 2021 & 2028F |
3.6 Europe Smart Speaker Market Revenues & Volume Share, By Intelligent Virtual Assistant, 2021 & 2028F |
3.7 Europe Smart Speaker Market Revenues & Volume Share, By End-users, 2021 & 2028F |
3.8 Europe Smart Speaker Market Revenues & Volume Share, By Price, 2021 & 2028F |
3.9 Europe Smart Speaker Market Revenues & Volume Share, By Distribution Channel, 2021 & 2028F |
4 Europe Smart Speaker Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Europe Smart Speaker Market Trends |
6 Europe Smart Speaker Market, 2018 - 2028 |
6.1 Europe Smart Speaker Market, Revenues & Volume, By Intelligent Virtual Assistant, 2018 - 2028 |
6.2 Europe Smart Speaker Market, Revenues & Volume, By End-users, 2018 - 2028 |
6.3 Europe Smart Speaker Market, Revenues & Volume, By Price, 2018 - 2028 |
6.4 Europe Smart Speaker Market, Revenues & Volume, By Distribution Channel, 2018 - 2028 |
7 Germany Smart Speaker Market, 2018 - 2028 |
7.1 Germany Smart Speaker Market, Revenues & Volume, By Intelligent Virtual Assistant, 2018 - 2028 |
7.2 Germany Smart Speaker Market, Revenues & Volume, By End-users, 2018 - 2028 |
7.3 Germany Smart Speaker Market, Revenues & Volume, By Price, 2018 - 2028 |
7.4 Germany Smart Speaker Market, Revenues & Volume, By Distribution Channel, 2018 - 2028 |
8 United Kingdom Smart Speaker Market, 2018 - 2028 |
8.1 United Kingdom Smart Speaker Market, Revenues & Volume, By Intelligent Virtual Assistant, 2018 - 2028 |
8.2 United Kingdom Smart Speaker Market, Revenues & Volume, By End-users, 2018 - 2028 |
8.3 United Kingdom Smart Speaker Market, Revenues & Volume, By Price, 2018 - 2028 |
8.4 United Kingdom Smart Speaker Market, Revenues & Volume, By Distribution Channel, 2018 - 2028 |
9 France Smart Speaker Market, 2018 - 2028 |
9.1 France Smart Speaker Market, Revenues & Volume, By Intelligent Virtual Assistant, 2018 - 2028 |
9.2 France Smart Speaker Market, Revenues & Volume, By End-users, 2018 - 2028 |
9.3 France Smart Speaker Market, Revenues & Volume, By Price, 2018 - 2028 |
9.4 France Smart Speaker Market, Revenues & Volume, By Distribution Channel, 2018 - 2028 |
10 Italy Smart Speaker Market, 2018 - 2028 |
10.1 Italy Smart Speaker Market, Revenues & Volume, By Intelligent Virtual Assistant, 2018 - 2028 |
10.2 Italy Smart Speaker Market, Revenues & Volume, By End-users, 2018 - 2028 |
10.3 Italy Smart Speaker Market, Revenues & Volume, By Price, 2018 - 2028 |
10.4 Italy Smart Speaker Market, Revenues & Volume, By Distribution Channel, 2018 - 2028 |
11 Russia Smart Speaker Market, 2018 - 2028 |
11.1 Russia Smart Speaker Market, Revenues & Volume, By Intelligent Virtual Assistant, 2018 - 2028 |
11.2 Russia Smart Speaker Market, Revenues & Volume, By End-users, 2018 - 2028 |
11.3 Russia Smart Speaker Market, Revenues & Volume, By Price, 2018 - 2028 |
11.4 Russia Smart Speaker Market, Revenues & Volume, By Distribution Channel, 2018 - 2028 |
12 Spain Smart Speaker Market, 2018 - 2028 |
12.1 Spain Smart Speaker Market, Revenues & Volume, By Intelligent Virtual Assistant, 2018 - 2028 |
12.2 Spain Smart Speaker Market, Revenues & Volume, By End-users, 2018 - 2028 |
12.3 Spain Smart Speaker Market, Revenues & Volume, By Price, 2018 - 2028 |
12.4 Spain Smart Speaker Market, Revenues & Volume, By Distribution Channel, 2018 - 2028 |
13 Rest of Europe Smart Speaker Market, 2018 - 2028 |
13.1 Rest of Europe Smart Speaker Market, Revenues & Volume, By Intelligent Virtual Assistant, 2018 - 2028 |
13.2 Rest of Europe Smart Speaker Market, Revenues & Volume, By End-users, 2018 - 2028 |
13.3 Rest of Europe Smart Speaker Market, Revenues & Volume, By Price, 2018 - 2028 |
13.4 Rest of Europe Smart Speaker Market, Revenues & Volume, By Distribution Channel, 2018 - 2028 |
14 Europe Smart Speaker Market Key Performance Indicators |
15 Europe Smart Speaker Market - Opportunity Assessment |
15.1 Europe Smart Speaker Market Opportunity Assessment, By Countries, 2021 & 2028F |
15.2 Europe Smart Speaker Market Opportunity Assessment, By Intelligent Virtual Assistant, 2021 & 2028F |
15.3 Europe Smart Speaker Market Opportunity Assessment, By End-users, 2021 & 2028F |
15.4 Europe Smart Speaker Market Opportunity Assessment, By Price, 2021 & 2028F |
15.5 Europe Smart Speaker Market Opportunity Assessment, By Distribution Channel, 2021 & 2028F |
16 Europe Smart Speaker Market - Competitive Landscape |
16.1 Europe Smart Speaker Market Revenue Share, By Companies, 2021 |
16.2 Europe Smart Speaker Market Competitive Benchmarking, By Operating and Technical Parameters |
17 Company Profiles |
18 Recommendations |
19 Disclaimer |