Europe Toys & Games Market (2020-2026) | Companies, Outlook, Share, Trends, Value, Forecast, COVID-19 IMPACT, Size, Growth, Revenue, Industry & Analysis

Europe Toys & Games Market is expected to register growth in the coming year due to due to the rise in consumer spending, there is an increasing demand for toys, such as puzzles, pre-school products, plush toys, action figures, sports equipment and pre-school products. The sales of Toys & Games based on cartoon characters, Television shows, and movie shows are increasing, which is further expected to promote the growth of the product market. Toys & Games are act as playthings which vary from toy cars, rattles, dolls, and toy cars to board games, jigsaw puzzles and puzzles. They come with an intrinsic value that adds to the overall development of a child. Toys assist children to reveal their emotions and increase their creativity.

According to 6Wresearch, Europe Toys & Games Market size is anticipated to register growth during 2020-2026. Value sales of traditional Toys & Games in Western Europe grew in 2018, driven by categories incorporating educational or social elements such as scientific/educational or games and puzzles. Toys manufacturers and retailers are set to increase their offer in these categories over the forecast period. Most of traditional Toys & Games are still sold in traditional Toys & Games stores; however, sales through this channel fell in 2018 due to the rise of e-commerce in the region. Stores that were not able to face the increasing rise of this channel saw their sales decline: this is what happened with Toys “R” Us which for many years did not make the investment in its customer-facing website or its online order fulfillment capabilities which were necessary for it to take a significant share of sales.

Eco-friendliness and sustainability are becoming increasingly important and manufacturers are taking matters into their own hands. Some examples are: LEGO recently launched the first sustainable pieces (botanical elements) made of plant-based plastic, Hasbro is working on making the packaging of its toy’s plastic-free by 2022 and Mattel recently joined the How2Recycle organization that ensures that the toys can easily be recycled. Europe Toys & Games market segments are categorized as Product Type (Games and Puzzles, Infant and Pre-school Toys, Construction Toys, Dolls and Accessories, Outdoor and Sports Toys, Video Games, and Other Product Types) and Distribution Channel (Online and Offline Channels).

Europe Toys & Games market report thoroughly covers the market by Product Type, age, Distribution Channel and countries including the United Kingdom, France, Italy, Germany, and the rest of Europe. The Toys & Games market outlook provides an unbiased & detailed analysis of the ongoing Europe Toys & Games market trends, opportunities/high growth areas and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Key Highlights

• Europe Toys & Games Market Outlook
• Europe Toys & Games Market Overview
• Europe Toys & Games Market Forecast
• Historical Data for the period 2016-2019 and Market Forecast of Europe Toys & Games Market Revenues until 2026
• Historical Data for the period 2016-2019 and Market Forecast of the market until 2026, By Distribution Channel
• Historical Data for the period 2016-2019 and Market Forecast of the market until 2026, By Application
• Historical Data for the period 2016-2019 and Market Forecast of the market until 2026, By Product Type
• Historical Data for the period 2016-2019 and Market Forecast of the market until 2026, By Countries
• Historical Data for the period 2016-2019 and Market Forecast until 2026 for France Toys & Games Market
• Historical Data for the period 2016-2019 and Market Forecast until 2026 for Italy Toys & Games Market
• Historical Data for the period 2016-2019 and Market Forecast until 2026 for Germany Toys & Games Market
• Historical Data for the period 2016-2019 and Market Forecast until 2026 for United Kingdom Toys & Games Market
• Historical Data for the period 2016-2019 and Market Forecast until 2026 for Rest of Europe Toys & Games Market
• Market Drivers and Restraints
• Europe Toys & Games Market Trends
• Industry Life Cycle
• Porter’s Five Force Analysis
• Market Opportunity Assessment
• Europe Toys & Games Market Share, By Players
• Competitive Benchmarking

Markets Covered

The report provides a detailed analysis of the following market segments:

• By Distribution Channel:
• Online
• Offline  
• By Application:
• 0-8 years
• 8-15 years
• 15 years and above
• By Product Type:
• Puzzles
• Outdoor/Sports
• Preschool Toys
• Dolls
• Video Games
• Others
• By Countries:
• United Kingdom
• Italy
• France
• Germany
• Rest of Europe