Market Forecast by Countries (Germany, United Kingdom, France, Italy, Russia, Spain, Rest of Europe), By Component (Software , Services), By Deployment Model (On-Premises, On-Demand), By Business Function (IT, Sales and marketing, Supply chain, Finance, Human resources (HR), Others), By Industry (Banking, Financial Services, and Insurance (BFSI), Telecom and IT, Retail and Consumer goods, Healthcare and Life Sciences, Manufacturing, Government and Defense, Energy and utilities, Media and entertainment), By Organization Size (Small and Medium-sized Enterprises (SMEs), Large Enterprises) And Competitive Landscape
Product Code: ETC4609717 | Publication Date: Jul 2023 | Updated Date: Mar 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 300 | |
Report Name | Europe Visual Analytics Market |
Forecast Period | 2025-2031 |
Forecast Size | USD 7.77 billion by 2031 |
CAGR | 5.3% |
Growing Sectors | Retail and Consumer Goods |
The Europe Visual Analytics Market is projected to reach a value of USD 7.77 billion by 2031, growing at a CAGR of 5.3% during the forecast period (2025-2031). The increasing demand for real-time data analysis, growing adoption of big data analytics, and advancements in visual analytics tools are some of the major factors driving the growth of this market. Additionally, the rise in investments by companies in developing user-friendly visual analytics solutions is also contributing to market growth.
Europe Visual Analytics Market report thoroughly covers the market by countries, by component, by deployment model, by business function, by industry, and by organization size. The market outlook report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The Europe visual analytics market is witnessing a massive growth underpinned by the increasing demand for data-driven decision-making processes and the growing requirement for complex data analysis across various industries. This trend is strongly supported by the sectors such as healthcare, retail, banking, and manufacturing, where the ability to quickly interpret and act on data insights can offer substantial competitive advantages.
According to 6Wresearch, the Europe Visual Analytics Market size is estimated to reach at a CAGR of 5.3% during the forecast period 2025-2031. The growing volume of big data and the subsequent necessity for enhanced data visualization tools that allow businesses to easily interpret big datasets. Additionally, the surge in adoption of advanced technologies like AI and machine learning for predictive analytics further propels the demand for sophisticated visual analytics solutions. The push for digital transformation across Europe, coupled with supportive government initiatives for data analytics in several European countries, also plays a crucial role in Europe Visual Analytics Market growth. Emerging trends in the European visual analytics market include the incorporation of AI and machine learning algorithms to create more advanced, predictive visual analytics tools. There's also a notable shift towards mobile-based visual analytics solutions, allowing for greater flexibility and real-time data access. Furthermore, cloud-based visual analytics services are gaining traction, offering scalable, cost-effective solutions to businesses of all sizes.
European governments have recognized the pivotal role of visual analytics in driving economic growth and innovation. In response, several countries have launched initiatives aimed at fostering the development and adoption of these technologies. For instance, the German government's Digital Strategy 2025 outlines significant investments in digital infrastructure and research, with a focus on technologies like visual analytics.
The Europe visual analytics industry is characterized by the presence of both global giants and emerging local players. Notable companies include SAP SE, Tableau Software, and QlikTech International AB from Sweden provides user-friendly data visualization and business intelligence tools. These are some major players significantly operating in the market and catering to their customers.
The Europe visual analytics market share is estimated to boost in the future. The increasing integration of AI and machine learning technologies is expected to make analytics tools more predictive and adaptive, opening new avenues for applications. The ongoing shift towards cloud-based solutions will likely continue, driven by the need for cost-effective, scalable analytics platforms. Additionally, as businesses become more data-driven, demand for visual analytics is expected to rise across various sectors, from healthcare to retail, indicating a bright future for the market.
According to Dhaval, Research Manager, 6Wresearch, Germany is currently leading the visual analytics market. Its dominance can be attributed to several factors, including a robust economy, substantial investment in technology research and development, and the presence of key market players such as SAP SE. Germany's strong manufacturing and automotive sectors, which are increasingly relying on data analytics for operational efficiency and innovation.
Based on the industry, the Retail and Consumer Goods sector is gaining traction and dominating the Europe Visual Analytics Market share, driven by the rapid advancement in utilizing visual analytics stems from the pressing need to understand consumer behavior, optimize supply chains, and enhance customer experiences.
The report offers a comprehensive study of the subsequent market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Europe Visual Analytics Market Overview |
3.1 Europe Regional Macro Economic Indicators |
3.2 Europe Visual Analytics Market Revenues & Volume, 2021 & 2031F |
3.3 Europe Visual Analytics Market - Industry Life Cycle |
3.4 Europe Visual Analytics Market - Porter's Five Forces |
3.5 Europe Visual Analytics Market Revenues & Volume Share, By Countries, 2021 & 2031F |
3.6 Europe Visual Analytics Market Revenues & Volume Share, By Component , 2021 & 2031F |
3.7 Europe Visual Analytics Market Revenues & Volume Share, By Deployment Model , 2021 & 2031F |
3.8 Europe Visual Analytics Market Revenues & Volume Share, By Business Function , 2021 & 2031F |
3.9 Europe Visual Analytics Market Revenues & Volume Share, By Industry, 2021 & 2031F |
3.10 Europe Visual Analytics Market Revenues & Volume Share, By Organization Size, 2021 & 2031F |
4 Europe Visual Analytics Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Europe Visual Analytics Market Trends |
6 Europe Visual Analytics Market, 2021 - 2031 |
6.1 Europe Visual Analytics Market, Revenues & Volume, By Component , 2021 - 2031 |
6.2 Europe Visual Analytics Market, Revenues & Volume, By Deployment Model , 2021 - 2031 |
6.3 Europe Visual Analytics Market, Revenues & Volume, By Business Function , 2021 - 2031 |
6.4 Europe Visual Analytics Market, Revenues & Volume, By Industry, 2021 - 2031 |
6.5 Europe Visual Analytics Market, Revenues & Volume, By Organization Size, 2021 - 2031 |
7 Germany Visual Analytics Market, 2021 - 2031 |
7.1 Germany Visual Analytics Market, Revenues & Volume, By Component , 2021 - 2031 |
7.2 Germany Visual Analytics Market, Revenues & Volume, By Deployment Model , 2021 - 2031 |
7.3 Germany Visual Analytics Market, Revenues & Volume, By Business Function , 2021 - 2031 |
7.4 Germany Visual Analytics Market, Revenues & Volume, By Industry, 2021 - 2031 |
7.5 Germany Visual Analytics Market, Revenues & Volume, By Organization Size, 2021 - 2031 |
8 United Kingdom Visual Analytics Market, 2021 - 2031 |
8.1 United Kingdom Visual Analytics Market, Revenues & Volume, By Component , 2021 - 2031 |
8.2 United Kingdom Visual Analytics Market, Revenues & Volume, By Deployment Model , 2021 - 2031 |
8.3 United Kingdom Visual Analytics Market, Revenues & Volume, By Business Function , 2021 - 2031 |
8.4 United Kingdom Visual Analytics Market, Revenues & Volume, By Industry, 2021 - 2031 |
8.5 United Kingdom Visual Analytics Market, Revenues & Volume, By Organization Size, 2021 - 2031 |
9 France Visual Analytics Market, 2021 - 2031 |
9.1 France Visual Analytics Market, Revenues & Volume, By Component , 2021 - 2031 |
9.2 France Visual Analytics Market, Revenues & Volume, By Deployment Model , 2021 - 2031 |
9.3 France Visual Analytics Market, Revenues & Volume, By Business Function , 2021 - 2031 |
9.4 France Visual Analytics Market, Revenues & Volume, By Industry, 2021 - 2031 |
9.5 France Visual Analytics Market, Revenues & Volume, By Organization Size, 2021 - 2031 |
10 Italy Visual Analytics Market, 2021 - 2031 |
10.1 Italy Visual Analytics Market, Revenues & Volume, By Component , 2021 - 2031 |
10.2 Italy Visual Analytics Market, Revenues & Volume, By Deployment Model , 2021 - 2031 |
10.3 Italy Visual Analytics Market, Revenues & Volume, By Business Function , 2021 - 2031 |
10.4 Italy Visual Analytics Market, Revenues & Volume, By Industry, 2021 - 2031 |
10.5 Italy Visual Analytics Market, Revenues & Volume, By Organization Size, 2021 - 2031 |
11 Russia Visual Analytics Market, 2021 - 2031 |
11.1 Russia Visual Analytics Market, Revenues & Volume, By Component , 2021 - 2031 |
11.2 Russia Visual Analytics Market, Revenues & Volume, By Deployment Model , 2021 - 2031 |
11.3 Russia Visual Analytics Market, Revenues & Volume, By Business Function , 2021 - 2031 |
11.4 Russia Visual Analytics Market, Revenues & Volume, By Industry, 2021 - 2031 |
11.5 Russia Visual Analytics Market, Revenues & Volume, By Organization Size, 2021 - 2031 |
12 Spain Visual Analytics Market, 2021 - 2031 |
12.1 Spain Visual Analytics Market, Revenues & Volume, By Component , 2021 - 2031 |
12.2 Spain Visual Analytics Market, Revenues & Volume, By Deployment Model , 2021 - 2031 |
12.3 Spain Visual Analytics Market, Revenues & Volume, By Business Function , 2021 - 2031 |
12.4 Spain Visual Analytics Market, Revenues & Volume, By Industry, 2021 - 2031 |
12.5 Spain Visual Analytics Market, Revenues & Volume, By Organization Size, 2021 - 2031 |
13 Rest of Europe Visual Analytics Market, 2021 - 2031 |
13.1 Rest of Europe Visual Analytics Market, Revenues & Volume, By Component , 2021 - 2031 |
13.2 Rest of Europe Visual Analytics Market, Revenues & Volume, By Deployment Model , 2021 - 2031 |
13.3 Rest of Europe Visual Analytics Market, Revenues & Volume, By Business Function , 2021 - 2031 |
13.4 Rest of Europe Visual Analytics Market, Revenues & Volume, By Industry, 2021 - 2031 |
13.5 Rest of Europe Visual Analytics Market, Revenues & Volume, By Organization Size, 2021 - 2031 |
14 Europe Visual Analytics Market Key Performance Indicators |
15 Europe Visual Analytics Market - Opportunity Assessment |
15.1 Europe Visual Analytics Market Opportunity Assessment, By Countries, 2021 & 2031F |
15.2 Europe Visual Analytics Market Opportunity Assessment, By Component , 2021 & 2031F |
15.3 Europe Visual Analytics Market Opportunity Assessment, By Deployment Model , 2021 & 2031F |
15.4 Europe Visual Analytics Market Opportunity Assessment, By Business Function , 2021 & 2031F |
15.5 Europe Visual Analytics Market Opportunity Assessment, By Industry, 2021 & 2031F |
15.6 Europe Visual Analytics Market Opportunity Assessment, By Organization Size, 2021 & 2031F |
16 Europe Visual Analytics Market - Competitive Landscape |
16.1 Europe Visual Analytics Market Revenue Share, By Companies, 2024 |
16.2 Europe Visual Analytics Market Competitive Benchmarking, By Operating and Technical Parameters |
17 Company Profiles |
18 Recommendations |
19 Disclaimer |