Bottled Water Market (2024-2030) | Analysis, Size, Share, Trends, Revenue, Growth, Forecast, Outlook, Industry, & Segmentation

Bottled Water Market Highlights

Report Name	Bottled Water Market
Report Category / Coverage	Global
Forecast Period	2024-2030
CAGR	6.9%
Market Size	USD 320 billion by 2030
Growing Sector	Premium bottled water

Topics Covered in the Bottled Water Market Report

Bottled Water Market report thoroughly covers the by product, by type, by material, by quality, by purchasing source, by pack size, by origin of product, by region and by end user packaging. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Bottled Water Market Size Analysis

The Bottled Water Market has been experiencing significant growth over the past few years. As of 2024, the global market is valued at approximately $247 billion. Further, the Global Market is projected to expand at a CAGR of 6.9% from 2024 to 2030. Additionally, by 2030, the market size is expected to reach around $320 billion.

Bottled Water Market Synopsis

The bottled water market has experienced significant growth over the past few decades, driven by increasing consumer demand for convenient and portable hydration solutions. This market is characterized by a diverse range of products, including spring water, mineral water, purified water, and flavored variants, catering to various consumer preferences. Environmental concerns and health consciousness have also played a role in shaping the industry, with a noticeable shift towards eco-friendly packaging and enhanced transparency regarding water sources and processing methods. Emerging markets, coupled with innovative marketing strategies and premium offerings, continue to propel the global bottled water market forward, making it a dynamic and competitive landscape.

According to 6Wresearch, the Bottled Water Market revenue is expected to reach at a significant CAGR of 6.9% during the forecast period 2024-2030. One of the primary drivers is the increasing consumer awareness and concern over the quality of tap water in various regions, which has led consumers to seek more reliable and safer hydration options. Additionally, the growing trend towards health and wellness has boosted the demand for convenient, calorie-free beverages, positioning bottled water as a preferred choice over sugary drinks. The rising population and urbanization have also contributed to the expansion of the market as more people migrate to cities where bottled water is widely available.

Environmental concerns are at the forefront, as the production and disposal of plastic bottles contribute to pollution and resource depletion, prompting calls for more sustainable practices within the industry. There is also increasing competition from water filtration products and services, which offer consumers economical and environmentally friendly alternatives to bottled water. Furthermore, regulatory hurdles and varying quality standards across different regions can complicate market expansion and consistency in product offerings.

Bottled Water Market Trends

• Increasing Consumption – The demand for bottled water has been steadily rising as more consumers prioritize health and wellness. Many people are switching from sugary beverages to bottled water, driving market growth.
• Technological Advancements – Innovations such as advanced filtration and purification processes are enhancing product quality. Some companies are also exploring smart packaging solutions that engage consumers through interactive technology.
• Emergence of Private Labels - Supermarkets and retail chains are introducing their own branded bottled water products, intensifying market competition and often offering more affordable alternatives to well-known brands.

Investment Opportunities in the Bottled Water Market

• Brand Partnerships and Endorsements – Collaborations with health and wellness influencers or sports organizations can increase brand visibility and enhance consumer trust and loyalty. This trend is particularly popular among younger generations.
• E-commerce Growth – With the rise of e-commerce, bottled water can now be conveniently purchased online and delivered straight to consumers' doors. This has opened up new opportunities for growth in the industry.
• Expansion - The demand for bottled water is not limited to developed countries. Emerging markets such as Asia-Pacific and Latin America have seen significant growth in the consumption of bottled water due to increasing disposable incomes and changing lifestyles.

Leading Players of the Bottled Water Market

The bottled water market is dominated by several leading players who have established a strong presence globally. Nestlé Waters, a subsidiary of Nestlé, is one of the largest bottled water companies, boasting a diverse portfolio that includes brands like Perrier and San Pellegrino. Another significant player is The Coca-Cola Company, which holds an impressive market share with its Dasani and Smartwater brands. PepsiCo also ranks among the top with its Aquafina and LIFEWTR offerings. Danone, known for its Evian and Volvic brands, continues to be a strong competitor in international markets. Additionally, private label brands distributed by major retailers have carved out a substantial portion of the market, meeting consumers' demand for affordable options.

Government Regulations Introduced in the Bottled Water Market

The bottled water market has experienced substantial growth, leading to increased scrutiny and the introduction of various government regulations aimed at ensuring product safety and sustainability. One major area of regulation involves the monitoring and control of contaminants to ensure that bottled water meets stringent safety standards, comparable to or even exceeding those applied to tap water. Governments are also focusing on environmental impacts, such as instituting recycling initiatives and reducing plastic waste by encouraging the use of biodegradable materials and promoting consumer awareness. Additionally, labeling requirements have been enhanced to provide consumers with clear information regarding the source, mineral content, and filtration methods used in bottled water production.

Future Insights of the Bottled Water Market

The bottled water market is projected to continue its upward trajectory, driven by increasing health consciousness and a preference for convenient hydration options. As consumers become more environmentally aware, the demand for sustainable packaging solutions is anticipated to grow. This shift is leading to innovations in biodegradable bottles, recycled materials, and reduced plastic usage. Additionally, the market is likely to see an expansion in flavored and functional water segments, which appeal to consumers seeking alternatives to sugary beverages. As the industry evolves, companies that adapt to these trends and prioritize sustainability are poised to capture a larger share of the market.

Market Segmentation Analysis

The report offers a comprehensive study of the subsequent market segments and their leading categories.

Still water to Dominate the Market - By type

According to Ravi Bhandari, Research Head, 6wresearch, the still water segment in the bottled water market has observed significant growth over the past few years. Consumers are increasingly opting for still water due to its purported health benefits compared to sugary drinks. The convenience of bottled still water makes it an attractive choice for those seeking hydration on the go. Market trends indicate a rising demand, spurred by heightened awareness of health and wellness, driving manufacturers to innovate in terms of sustainable packaging and enhanced water quality. This shift represents an opportunity for brands to differentiate themselves through eco-friendly practices and unique value propositions.

Polyethylene terephthalate (PET) to dominate the market - By material

Polyethylene terephthalate (PET) plays a significant role in the bottled water market due to its versatile properties and widespread availability. PET is a type of plastic known for its strong yet lightweight characteristics, making it a popular choice for packaging bottled water. It is both durable and shatter-resistant, ensuring safe transportation and storage. Additionally, PET is transparent, allowing consumers to see the product inside, which appeals to many buyers. Its recyclability has also contributed to its popularity as environmental considerations grow in importance within the market. As demand for bottled water increases worldwide, PET continues to be at the forefront, balancing performance with sustainable practices.

Non-premium to dominate the market – By quality

The non-premium segment of the bottled water market represents a significant portion of total sales, appealing to consumers who prioritize affordability and convenience. These products typically offer straightforward packaging and are often sourced from municipal or well water, ensuring a cost-effective option for those seeking hydration on-the-go. Unlike premium brands that emphasize unique mineral content or eco-friendly packaging, non-premium bottled water focuses on providing a basic, reliable product that satisfies everyday needs without the additional frills. This segment is driven by large volume sales, often through bulk purchases at grocery stores, making it a staple in both household stock and for events requiring substantial quantities of water.

Stilled bottled water to dominate the market – By product

Stilled bottled water occupies a significant niche within the broader bottled water market, appealing to consumers who prioritize purity and convenience. Unlike sparkling or mineral waters, still water provides a refreshingly smooth option free from carbonation, making it an ideal choice for those seeking a straightforward drinking experience. The demand for stilled water is driven by health-conscious individuals who appreciate both its hydration benefits and the absence of additives or flavorings. As awareness around health and environmental impact grows, stilled bottled water manufacturers are increasingly adopting sustainable practices, including the use of recyclable materials and eco-friendly production processes.

Supermarket/hypermarket to dominate the market – by purchasing source

Supermarkets and hypermarkets play a crucial role in the bottled water market as they serve as primary distribution channels for brands seeking to reach a wide audience. These retail giants provide consumers with a vast selection of bottled water options, ranging from budget-friendly brands to premium and specialty waters enriched with minerals or infused with flavors. By offering bulk purchase options and frequent promotions, supermarkets can also attract price-sensitive buyers who prioritize cost savings. Additionally, their expansive shelf space and strategic product placement within stores ensure that bottled water remains a visible and accessible choice for shopping consumers seeking convenient hydration solutions.

501ml -1000ml to dominate the market – By pack size

The 501ml to 1000ml segment in the bottled water market represents a crucial category for both consumers and manufacturers. This range strikes a balance between portability and volume, making it a favourite choice for individuals seeking hydration on the go. Products in this category are often marketed towards active individuals, commuters, and students due to their convenient size. The packaging of these bottles often emphasizes durability and ease of use, incorporating features like resealable caps. This segment sees significant demand in retail environments, gyms, and vending machines, contributing substantially to overall market sales.

Domestic to dominate the market – By origin of product

The domestic bottled water market has seen significant growth over the years, driven by increasing consumer demand for convenient and safe drinking options. As concerns about water quality and health continue to rise, more individuals are opting for bottled water as a reliable alternative to tap water. This surge in popularity has encouraged a host of companies to enter the market, offering a diverse range of products that cater to different preferences, such as sparkling, flavored, and nutrient-enhanced water. Moreover, the emphasis on sustainability is pushing these companies to innovate and adopt eco-friendly packaging solutions.

Plastic bottle to dominate the market – By end user packaging

The plastic bottle plays a pivotal role in the bottled water market, serving as a convenient and portable vessel for the distribution of water. Its lightweight and durable nature make it ideal for transporting and storing water, which contributes significantly to its widespread use globally. However, the environmental impact of plastic bottles has become a growing concern, as their production and disposal contribute to pollution and resource depletion. Consequently, there is an increasing push towards sustainable packaging solutions within the industry, such as biodegradable bottles, increased recycling efforts, and the exploration of alternative materials.

APAC to dominate the market – By region

The Asia-Pacific (APAC) region has emerged as a dynamic and rapidly expanding market for bottled water. Factors such as increasing urbanization, rising disposable incomes, and growing health consciousness are driving the demand for bottled water across the region. In countries like China, India, and Indonesia, consumers are gravitating towards bottled water as a safe and convenient hydration option, particularly in areas with unreliable tap water quality. Major international and local brands have seized this opportunity by expanding their product portfolios and distribution channels to cater to diverse consumer preferences. Additionally, the introduction of innovative packaging and environmentally-friendly practices is further enhancing market growth.

Key Highlights of the Report:

• 10 Years of Market Numbers.
• Historical Data Starting from 2020 to 2023.
• Base Year: 2023
• Forecast Data until 2030.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.