Market Forecast By Operational Model (Reseller, Service Operator, Full MVNO), By Subscriber (Consumer, Enterprise), By Service Type (Postpaid, Prepaid), By Customer Type (Non-Migrants, Indonesian Migrants, Other Migrants (includes Filipinos, Indians, Pakistani, Nepalese and others)) And Competitive Landscape
Product Code: ETC5508087 | Publication Date: Nov 2023 | Updated Date: Mar 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 82 | No. of Figures: 27 | No. of Tables: 5 | |
Hong Kong MVNO Market Report thoroughly covers the market by operational model, subscriber, service type and by customer type. Hong Kong MVNO Market Outlook report provides an unbiased and detailed analysis of the ongoing Hong Kong MVNO Market trends, opportunities/high growth areas, and market drivers. This would help stakeholders devise and align their market strategies according to the current and future market dynamics.
The Hong Kong MVNO market grew during 2021-2024, primarily driven by government policies, early 5G integration, and intense competition in the telecom sector. The Office of the Communications Authority (OFCA) played a pivotal role in deregulating the market, encouraging new MVNO entrants, and maintaining competitive pricing structures. By October 2024, mobile subscriber penetration soared to 336.2%, with 96.6% household broadband penetration rate, reflecting Hong Kong's highly connected consumer base. Additionally, the "Smart City Blueprint for Hong Kong 2.0" (2020-2025) accelerated digital transformation efforts, increasing demand for IoT-enabled MVNO services across multiple industries, including smart transportation, digital healthcare, and logistics automation. Further, initiatives such as the Hong Kong-Shenzhen Innovation and Technology Park (HSITP) encouraged foreign investments in digital telecom ventures, leading to increased innovation and service diversification. The city’s strategic geographic position as a regional financial and business hub, combined with the government's push for a 5G-ready, IoT-centric infrastructure, positioned Hong Kong’s MVNO sector for strong growth and greater digital connectivity during this period.
According to 6Wresearch, the Hong Kong MVNO Market is projected to grow at a CAGR of 4.8% from 2025 to 2031 driven by the expansion of 5G Standalone (SA) networks, widespread eSIM adoption, and the growing enterprise IoT ecosystem. The 5G Spectrum Release Plan, under which OFCA aimed to auction additional 2.6GHz spectrum in 2025 and a substantial 4,000MHz spectrum in the 39-43THz range was scheduled for auction in late 2025 or 2026, enhancing both mobile and fixed wireless services, thereby improving MVNO service offerings and network efficiency. Government initiatives would continue to play a crucial role, with policies aimed at enhancing digital infrastructure, improving cross-border mobile services, and fostering telecom innovations. The 14th Five-Year Plan (2021-2025) and the development of the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) would support deeper regional integration, boosting demand for cross-border MVNO services, particularly in roaming and enterprise connectivity. Additionally, the Innovation and Technology Commission (ITC) would continue its investments in 5G Standalone deployment, unlocking new opportunities for enterprise-focused MVNOs in private networks, AI-driven telecommunications, and industrial automation. The adoption of edge computing, AI-powered predictive analytics, and blockchain-based telecom services would also push MVNOs to expand into smart cities, digital payments, and automated mobility solutions. Moreover, government-backed funding for startups in fintech, e-commerce, and digital telecommunications would attract new players into the MVNO landscape, ensuring continued competition and market innovation in the coming years.
The Full MVNO segment is expected to remain the largest in terms of revenue in Hong Kong MVNO Market, driven by increasing demand for specialized services such as 5G, IoT, and enterprise solutions. Their ability to customize offerings and differentiate through innovative solutions gives them a competitive advantage in the market.
However, service operators would experience the fastest growth during 2025-2031. With lower infrastructure investment requirements, service operators would quickly scale by offering tailored services using existing network infrastructure, capturing growth in new and emerging markets.
By 2031, the consumer segment would continue to have the maximum revenue size in the Hong Kong MVNO market. Despite the growing enterprise segment, the overall number of individual mobile users would remain significantly higher, sustaining consumer MVNO dominance. The increasing adoption of 5G-enabled plans, digital-first MVNO services, and competitive pricing strategies would further drive revenue growth in this segment, keeping it at the forefront of the market.
However, the enterprise segment would experience the fastest CAGR growth from 2025 to 2031 in the Hong Kong MVNO market. The rising adoption of IoT-driven connectivity, private networks, and cloud-based mobile solutions would fuel strong demand for enterprise-focused MVNO offerings. Businesses looking for customized, cost-efficient, and flexible communication solutions would increasingly shift towards MVNOs, leading to a higher growth trajectory compared to the consumer segment.
Postpaid is expected to have the larger revenue size in 2031. As consumers increasingly move toward more data-intensive plans (5G, IoT, and bundled services), postpaid services would continue to generate higher revenue due to long-term contracts and higher-value plans.
However, prepaid is expected to have the faster CAGR from 2025-2031. With the growing adoption of flexible, cost-effective plans, especially among younger, price-sensitive consumers and international travellers, prepaid plans are expected to expand rapidly in emerging markets and among mobile-first users.
By 2031, the non-migrants segment would still have the maximum revenue size in the Hong Kong MVNO market. Despite higher growth in migrant segments, the non-migrant user base remains the largest, with sustained demand for 5G postpaid plans, premium services, and bundled telecom offerings. The expansion of digital MVNOs and enterprise solutions would also contribute to maintaining its revenue leadership.
However, the Indonesian migrants segment would have the fastest CAGR growth from 2025 to 2031 driven by a rising migrant workforce, increasing adoption of prepaid and digital MVNO services, and demand for international calling and fintech-integrated telecom solutions. Additionally, targeted promotions and mobile wallet-linked MVNO offerings would further accelerate adoption within this segment.
The report provides a detailed analysis of the following market segments:
1. Executive Summary |
2. Introduction |
2.1. Report Description |
2.2. Key Highlights of the Report |
2.3. Market Scope & Segmentation |
2.4. Research Methodology |
2.5. Assumptions |
3. Hong Kong MVNO Market Overview |
3.1. Hong Kong MVNO Market Revenues, 2021-2031F |
3.2. Hong Kong MVNO Market – Industry Life Cycle |
3.3. Hong Kong MVNO Market – Porter’s Five Forces |
4. Hong Kong MVNO Market Dynamics |
4.1. Impact Analysis |
4.2. Market Drivers |
4.3. Market Restraints |
5. Hong Kong MVNO Market Trends |
6. Hong Kong MVNO Market Overview, By Operational Model |
6.1 Hong Kong MVNO Market Revenue Share, By Operational Model, 2024 & 2031F |
6.1.1 Hong Kong MVNO Market Revenues, By Reseller, 2021- 2031F |
6.1.2 Hong Kong MVNO Market Revenues, By Service Operator, 2021- 2031F |
6.1.3 Hong Kong MVNO Market Revenues, By Full MVNO, 2021- 2031F |
7. Hong Kong MVNO Market Overview, By Subscriber |
7.1 Hong Kong MVNO Market Revenue Share, By Subscriber, 2024 & 2031F |
7.1.1 Hong Kong MVNO Market Revenues, By Enterprise, 2021- 2031F |
7.1.2 Hong Kong MVNO Market Revenues, By Consumer, 2021- 2031F |
8. Hong Kong MVNO Market Overview, By Service Type |
8.1 Hong Kong MVNO Market Revenue Share, By Service Type, 2024 & 2031F |
8.1.1 Hong Kong MVNO Market Revenues, By Postpaid, 2021- 2031F |
8.1.2 Hong Kong MVNO Market Revenues, By Prepaid, 2021- 2031F |
9. Hong Kong MVNO Market Overview, By Customer Type |
9.1 Hong Kong MVNO Market Revenue Share, By Customer Type, 2024 & 2031F |
9.1.1 Hong Kong MVNO Market Revenues, By Non-Migrants, 2021- 2031F |
9.1.2 Hong Kong MVNO Market Revenues, By Indonesian Migrants, 2021- 2031F |
9.1.3 Hong Kong MVNO Market Revenues, By Other Migrants, 2021- 2031F |
9.2 Hong Kong MVNO Market Analysis, By Migrant Workers |
10. Hong Kong MVNO Market Key Performance Indicators |
11. Hong Kong MVNO Market Opportunity Assessment |
11.1 Hong Kong MVNO Market Opportunity Assessment, By Operational Model, 2031F |
11.2 Hong Kong MVNO Market Opportunity Assessment, By Subscriber, 2031F |
11.3 Hong Kong MVNO Market Opportunity Assessment, By Service Type, 2031F |
11.3 Hong Kong MVNO Market Opportunity Assessment, By Customer Type, 2031F |
12. Hong Kong MVNO Market Competitive Landscape |
12.1 Hong Kong MVNO Market Revenue Ranking, By Top 3 Companies, 2024 |
12.2 Hong Kong MVNO Market Key Companies Competitive Benchmarking, By Operating Parameters |
12.3 Hong Kong MVNO Market Key Companies Competitive Benchmarking, By Technical Parameters |
12.4 Hong Kong MVNO Market Key Companies Competitive Benchmarking, By Operators: Strengths, Challenges, and Market Positioning |
13. Company Profiles |
13.1 China Unicom (Hong Kong) Limited |
13.2 China-Hong Kong Telecom Limited |
13.3 CITIC Telecom International Holdings Limited |
13.4 IMC Networks Limited |
13.5 China Mobile International Limited |
13.6 Telekomunikasi Indonesia International (HongKong) Limited |
13.7 South China Telecommunications (H.K.) Limited |
13.8 Hong Kong Broadband Network Limited |
13.9 Multibyte Info Company Limited |
13.10 Huawei Services (Hong Kong) Co., Limited |
13.11 HongKong Joy Telecom Co., Limited |
13.12 SUN Mobile Limited |
14. Key Strategic Recommendations |
15. Disclaimer |
List of Figures |
1. Hong Kong MVNO Market Revenues, 2021-2031F ($ Million) |
2. Hong Kong Median 5G Download, Q2 2023 – Q2 2024 (Mbps) |
3. Hong Kong Median 5G Service, Q2 2023 – Q2 2024 (in %) |
4. Hong Kong Online Population, 2021-2028F (in Million) |
5. Hong Kong's Fixed Communication Revenue, 2023 & 2028F (in $ Million) |
6. Hong Kong Smartphone (aged 10 and over) and Mobile Payment Penetration (aged 15 and over), 2022-2023 (in %) |
7. Hong Kong Number of Households With Internet Connection, 2021-2023 (in %) |
8. Hong Kong MVNO Market Revenue Share, By Operational Model, 2024 & 2031F |
9. Hong Kong MVNO Market Revenue Share, By Subscriber, 2024 & 2031F |
10. Hong Kong MVNO Market Revenue Share, By Service Type, 2024 & 2031F |
11. Hong Kong MVNO Market Revenue Share, By Customer Type, 2024 & 2031F |
12. Hong Kong Net Migration Rate, 2021-2030F (Per 1000 Population) |
13. Hong Kong Working Number of Persons Having Indonesian Nationality, By Economic Activity Status, 2021 |
14. Hong Kong Population, 2022-2030F (in Million) |
15. Hong Kong Working Population By Nationality, 2021 |
16. Hong Kong Working Population By Nationality and Economic Activity Status, 2021 (in %) |
17. Hong Kong MVNO Subscriptions, Nov 2023 – Oct 2024 (in Million) |
18. Hong Kong Number of SIMs, By Type, Dec 2021 – Oct 2024 (in Million) |
19. Hong Kong 3G/4G/5G Subscriptions (in Millions), Oct 2023- Oct 2024 |
20. Hong Kong Total Mobile Data Usage (Tbytes) and Mobile Data Usage Per Capita (Mbytes), Dec 2021-Oct 2024 |
21. Hong Kong Number of IT Employees, 2018 & 2022 |
22. Hong Kong Imports and Total Exports Of Information and Communication Technology (ICT) Goods, 2021-2023 ($ Billion) |
23. Hong Kong MVNO Market Opportunity Assessment, By Operational Model, 2031F |
24. Hong Kong MVNO Market Opportunity Assessment, By Subscriber, 2031F |
25. Hong Kong MVNO Market Opportunity Assessment, By Service Type, 2031F |
26. Hong Kong MVNO Market Opportunity Assessment, By Customer Type, 2031F |
27. Hong Kong MVNO Market Revenue Ranking, By Companies, CY2024 |
List of Table |
1. Regulatory Requirements for MVNOs in Hong Kong, 2024 |
2. Hong Kong MVNO Market Revenues, By Operational Model, 2021-2031F ($ Million) |
3. Hong Kong MVNO Market Revenues, By Subscriber, 2021-2031F ($ Million) |
4. Hong Kong MVNO Market Revenues, By Service Type, 2021-2031F ($ Million) |
5. Hong Kong MVNO Market Revenues, By Customer Type, 2021-2031F ($ Million) |