Market Forecast By Type (Proximity, Remote), By Technology (Near Field Communication, QR code, Text Based/Short Message Service, Digital Only), By Application (Hospitality & Transportation, Media & Entertainment, Retail, Healthcare, Energy & Utilities, Telecommunication, Others), By End User (Personal, Business) And Competitive Landscape
Product Code: ETC278484 | Publication Date: Jul 2023 | Updated Date: Jan 2024 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
Report Name | India Mobile Wallet Market |
Base Year | 2022 |
Historical Period | 2019-2022 |
Forecast Period | 2023-2029 |
Growth rate | 46.7% |
Report Coverage | Revenues & Volume, Market Trends, Drivers & Challenges, Market Forecast, Market Share |
Segment Coverage | By Type, By Technology, By Application, By End User |
Customization Scope | 100% customized reports available along with reliable data. Moreover, you can alter the segments, countries, and regions according to your needs. For further details, you can contact our research expert at sales@6wresearch.com |
Pricing and Purchase Options | Avail customization purchase option to know the exact pricing of your research needs |
India Mobile Wallet Market report thoroughly covers the market by type, by technology, by application, and by end users. The market outlook report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
India Mobile Wallet Market is estimated to secure tremendous growth in the country on the back of the increasing adoption of mobile-based payment solutions and the government`s push towards a cashless economy. Mobile wallets offer convenient, secure, and contactless payment options for various transactions, including shopping, bill payments, and money transfers. The market`s growth is driven by factors such as the growing smartphone penetration, the demand for seamless and instant payment solutions, and the need for financial inclusion in rural areas.
According to 6Wresearch, the India Mobile Wallet Market size is estimated to secure a massive growth rate of 46.7% during the forecast period 2023-2029 and is anticipated to reach USD 429.6 billion. The India mobile wallet market is influenced by several drivers. Primarily, the rapid penetration adoption of mobile phones and mobile internet services in India creates a conducive environment for mobile wallet usage. The convenience and ease of making digital payments through mobile wallets drive the demand for mobile wallet services. Secondly, the government`s push towards a cashless economy and the increasing focus on digital financial inclusion contribute to the growth of the mobile wallet market. Additionally, the rise of e-commerce and online shopping trends create opportunities for mobile wallet usage in India, contributing to a massive growth of the mobile Wallet market in India. However, the market in India faces challenges such as cash reliability, security issues, and limited internet concerns, which can hinder the market from growing significantly. Nevertheless, the market is still growing tremendously with the Digital India initiative aimed to adopt digital transactions for fast and convenient payment.
The COVID-19 disease significantly impacted the India mobile wallet market. With lockdowns as well as social distancing measures in place, there was a growth in digital transactions since people sought contactless payment alternatives in order to decrease physical interactions and this led to a notable rise in the adoption of mobile wallets across the nation. Consumers, both urban and rural, turned to mobile wallets for a number of transactions, including bill payments, and online shopping. The coronavirus disease served as a catalyst for the virtual payment ecosystem, motivating individuals to adopt the convenience and safety of mobile wallets. Businesses also recognized the significance of offering digital payment solutions in order to cater to transforming consumer behaviour.
The mobile wallet industry in India is a highly competitive space. The competition in the market is becoming more intense with the rise in the number of key players. One major key player in the market is Paytm. Paytm has been playing a significant role in mobile wallet market in India. Another prominent company is PhonePe, which is a subsidiary of Flipkart Internet Private Limited. PhonePe is a key UPI-based payment platform which facilitates seamless transactions, fun transfers, and bill payments. With its user-friendly interface as well as widespread acceptance, PhonePe has attained a major traction in the Indian mobile wallet market. Google Pay, is also a key player and it is operated by Google India Digital Services Private Limited. Leveraging the Unified Payments Interface (UPI), Google Pay enables users to make payments, pay bills, recharge mobiles, and more. Its integration with well-known apps and services has also contributed to its popularity.
The growth of the market is being encouraged by government initiatives. As government favourable policies supporting the markets including, India Mobile Wallet to grow seamlessly. One of the significant policies is Unified Payments Interface which facilitates users to link their bank accounts to mobile wallet apps, enabling users to transfer money seamlessly. Moreover, BHIM (Bharat Interface for Money) is a government-created mobile payment app encouraging users to adopt digital payment modes. It allows fast, convenient, and secure payment options to the users. Aadhaar Enabled Payment System enables users to carry out banking transactions using their Aadhaar number and biometric authentication. This is considered a great scheme promoting digital payment, leading to a rise in the India Mobile Wallet Market growth.
According to Shivankar, Research Manager, 6Wresearch, as per the research, payment method depends upon various factors such as merchant acceptance and user preference. Nevertheless, QR code-based payments and Unified Payments Interface (UPI) are commonly preferred by users with the easy availability to every merchant, while other technologies like Near Field Communication (NFC), text-based/Short Message Service (SMS), and digital-only wallets are also gaining momentum with the changing preferences over time.
Based on the type, both, Proximity and Remote are used by the population and gaining traction in the market by dominating India mobile wallet market share, depending on their transaction needs.
The report offers a comprehensive study of the subsequent market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Mobile Wallet Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Mobile Wallet Market Revenues & Volume, 2023 & 2030F |
3.3 India Mobile Wallet Market - Industry Life Cycle |
3.4 India Mobile Wallet Market - Porter's Five Forces |
3.5 India Mobile Wallet Market Revenues & Volume Share, By Type, 2020 & 2030F |
3.6 India Mobile Wallet Market Revenues & Volume Share, By Technology, 2020 & 2030F |
3.7 India Mobile Wallet Market Revenues & Volume Share, By Application, 2020 & 2030F |
3.8 India Mobile Wallet Market Revenues & Volume Share, By End User, 2020 & 2030F |
4 India Mobile Wallet Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 India Mobile Wallet Market Trends |
6 India Mobile Wallet Market, By Types |
6.1 India Mobile Wallet Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 India Mobile Wallet Market Revenues & Volume, By Type, 2023 - 2030F |
6.1.3 India Mobile Wallet Market Revenues & Volume, By Proximity, 2023 - 2030F |
6.1.4 India Mobile Wallet Market Revenues & Volume, By Remote, 2023 - 2030F |
6.2 India Mobile Wallet Market, By Technology |
6.2.1 Overview and Analysis |
6.2.2 India Mobile Wallet Market Revenues & Volume, By Near Field Communication, 2023 - 2030F |
6.2.3 India Mobile Wallet Market Revenues & Volume, By Qr Code, 2023 - 2030F |
6.2.4 India Mobile Wallet Market Revenues & Volume, By Text Based/Short Message Service, 2023 - 2030F |
6.2.5 India Mobile Wallet Market Revenues & Volume, By Digital Only, 2023 - 2030F |
6.3 India Mobile Wallet Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 India Mobile Wallet Market Revenues & Volume, By Hospitality & Transportation, 2023 - 2030F |
6.3.3 India Mobile Wallet Market Revenues & Volume, By Media & Entertainment, 2023 - 2030F |
6.3.4 India Mobile Wallet Market Revenues & Volume, By Retail, 2023 - 2030F |
6.3.5 India Mobile Wallet Market Revenues & Volume, By Healthcare, 2023 - 2030F |
6.3.6 India Mobile Wallet Market Revenues & Volume, By Energy & Utilities, 2023 - 2030F |
6.3.7 India Mobile Wallet Market Revenues & Volume, By Telecommunication, 2023 - 2030F |
6.4 India Mobile Wallet Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 India Mobile Wallet Market Revenues & Volume, By Personal, 2023 - 2030F |
6.4.3 India Mobile Wallet Market Revenues & Volume, By Business, 2023 - 2030F |
7 India Mobile Wallet Market Import-Export Trade Statistics |
7.1 India Mobile Wallet Market Export to Major Countries |
7.2 India Mobile Wallet Market Imports from Major Countries |
8 India Mobile Wallet Market Key Performance Indicators |
9 India Mobile Wallet Market - Opportunity Assessment |
9.1 India Mobile Wallet Market Opportunity Assessment, By Type, 2020 & 2030F |
9.2 India Mobile Wallet Market Opportunity Assessment, By Technology, 2020 & 2030F |
9.3 India Mobile Wallet Market Opportunity Assessment, By Application, 2020 & 2030F |
9.4 India Mobile Wallet Market Opportunity Assessment, By End User, 2020 & 2030F |
10 India Mobile Wallet Market - Competitive Landscape |
10.1 India Mobile Wallet Market Revenue Share, By Companies, 2023 |
10.2 India Mobile Wallet Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |