India OOH Advertising Market (2025-2031) | Industry, Size, Growth, Revenue, Value, Companies, Forecast, Analysis, Share & Trends

Topics Covered in India OOH Advertising Market Report

India OOH Advertising Market Report thoroughly covers the market by Form and Cities. India OOH Advertising Market Outlook report provides an unbiased and detailed analysis of the ongoing India OOH Advertising Market trends, opportunities/high growth areas, and market drivers. This would help stakeholders devise and align their market strategies according to the current and future market dynamics.

India OOH Advertising Market Synopsis

India OOH Advertising Market has grown in recent years, driven by the expanding retail sector, which was valued at INR 73.1 trillion ($836 billion) in 2022 and further grew to INR 104.9 trillion ($1200 billion) in 2023. This rapid expansion led to rise in demand for OOH advertising, as retail owners increasingly leveraged billboards, transit media, and digital OOH to enhance brand visibility, attract foot traffic to their stores, and compete in a crowded marketplace. Further, the expanding infrastructure sector, driven by increased government investment & initiatives such as Smart Cities Mission, has contributed to the growth of OOH advertising. As of December 2024, approximately 91% of the projects under the Smart Cities Mission have been completed, with around 7,380 out of a total of 8,075 projects finished across the 100 smart cities participating in the mission. This development has driven the demand for OOH media, particularly in urban centers, as improved road networks, metro expansions, and transit hubs have created new opportunities for OOH placements.

According to 6Wresearch, India OOH Advertising Market revenue is projected to grow at a CAGR of 7.4% during 2025-2031F. The significant rise in the forthcoming years is driven by factors such as the expanding over-the-top (OTT) market, projected to reach INR 35,062 crore by 2028, would boost the OOH advertising market. As OTT platforms invest in broader audience reach, OOH serves as a medium for brand awareness, content launches, and enhancing subscriber engagement in high-traffic areas. Furthermore, retail and e-commerce sectors are set to grow to INR 164.7 trillion ($1,884 billion) and 28.4 trillion ($325 billion) by 2030, respectively. This growth would fuel Out-of-Home (OOH) advertising market as brands would invest in high-visibility channels to boost consumer engagement, brand recall, and sales across online and offline platforms. Additionally, upcoming highway projects such as the Arunachal Frontier Highway (completion by 2027) and Bharatmala Pariyojana Phase I (completion by 2027–2028) would further drive OOH advertising growth in the coming years by expanding roadside ad opportunities.

Market Segmentation By Form

In the forthcoming years, transit displays would witness rapid growth in the market due to metro rail expansion, including projects like Sonipat to Delhi Metro (2028) and Bangalore Metro Phase 3 (2029), the rising adoption of ride-sharing ads (Ola/Uber/auto-rickshaws), increasing demand for digital transit screens with programmatic ads, and the growing use of AI-driven location-based transit advertising.

Market Segmentation By Cities

In the coming years, digital billboard would experience rapid growth in the market due to increased adoption of programmatic DOOH for better audience targeting, smart city initiatives fueling installations, real-time content updates, integration with AI-driven ad targeting, rising demand for energy-efficient LED screen, growing urbanization, and expanding digital infrastructure in metro and tier-1 cities.

Key Attractiveness of the Report

• 10 Years Market Numbers.
• Historical Data Starting from 2021 to 2024
• Base Year: 2024
• Forecast Data until 2031
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• India OOH Advertising Market Overview
• India OOH Advertising Market Outlook
• India OOH Advertising Market Forecast
• Historical Data and Forecast of India OOH Advertising Market Revenues, for the Period 2021-2031F
• Historical Data and Forecast of India OOH Advertising Market Revenues, By Form, for the Period 2021-2031F
• Historical Data and Forecast of India OOH Advertising Market Revenues, By Billboard, for the Period 2021-2031F
• Historical Data and Forecast of India OOH Advertising Market Revenues, By Cities, for the Period 2021-2031F
• India OOH Advertising Market Revenue Ranking, By Top 3 Companies (2024)
• India OOH Advertising Market Drivers and Restraints
• India OOH Advertising Market Evolution &Trends
• India OOH Advertising Market Porters Five Forces
• India OOH Advertising Market Opportunity Assessment
• Competitive Benchmarking
• Company Profiles
• Key Strategic Recommendations

Market Scope and Segmentation

The report provides a detailed analysis of the following market segments:

By Form

• Billboard
• Physical (Static) Billboard (Printed Vinyl, Paper, Painted)
• Digital (LED) Billboard (DOOH, Electronic Displays, Programmatic DOOH)
• Transit displays
•  Others (Street Furniture Advertising, Place-Based Advertising, etc)

By Cities

• Tier 1
• Tier 2
• Tier 3