Market Forecast By Types (Pastilles, Jellies, Caramel & Toffees, Hard-Boiled Sweets, Medicated Confectionery, Mint, Gums, Others (marshmallows, nougat, lollipops, licorice, etc.)), By Packaging Types (Sachet, Box & Others), By Distribution Channels (Retail Stores, Online Stores & Others) and competitive landscape
Product Code: ETC002435 | Publication Date: Oct 2023 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
India Sugar Confectionery market currently, in 2023, has witnessed an HHI of 1140, Which has increased slightly as compared to the HHI of 917 in 2017. The market is moving towards highly competitive. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
Report Name | India Sugar Confectionery Market |
Forecast period | 2025-2031 |
CAGR | 5.3% |
Growing Sector | Processed Food |
The India Sugar Confectionery Market report thoroughly covers the market By Types, By Packaging Types and distribution channel. The report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high-growth areas, and market drivers to help stakeholders align their strategies with current and future market dynamics.
The India Sugar Confectionery Market is experiencing significant growth due to evolving consumer preferences and increasing disposable incomes. The market encompasses a variety of products, including toffees, caramels, nougat, boiled sweets, and medicated confectionery. The demand for toffees, caramels, and nougat is particularly high, accounting for the largest segment in the market. Additionally, the expansion of distribution channels, such as supermarkets, hypermarkets, and online stores, has made these products more accessible to a broader consumer base.
According to 6Wresearch, The India Sugar Confectionery Market is anticipated to grow at a CAGR of 5.3% during the forecast period 2025-2031. One of the primary drivers of this growth is the increasing urbanization and rising disposable incomes among the Indian population. As more individuals migrate to urban areas, there is a noticeable shift towards the consumption of ready-to-eat and convenience foods, including sugar confectionery products. This urban lifestyle fosters a demand for quick snacks and indulgent treats, propelling the market forward. Another significant factor is the growing trend of gifting confectionery items during festivals and special occasions. In India, sweets have traditionally been an integral part of celebrations. The modern twist of presenting packaged sugar confectionery as gifts has gained popularity, especially among younger demographics. This cultural inclination boosts the sales of confectionery products, particularly during festive seasons. This trend is reflected in the India Sugar Confectionery Market Growth.
However, the market faces challenges due to increasing health consciousness among consumers. With rising awareness about the adverse effects of excessive sugar consumption, a segment of the population is reducing their intake of sugary products. This health trend poses a challenge for confectionery manufacturers to retain their consumer base.
Additionally, fluctuations in raw material prices, such as sugar and cocoa, can impact production costs. These variations can lead to inconsistent pricing of final products, affecting consumer purchasing decisions. Manufacturers need to manage these costs effectively to maintain profitability without compromising on product quality. The market also contends with competition from alternative snacks and traditional sweets. With a rich culinary heritage, Indian consumers have access to a wide array of traditional sweets, which often serve as substitutes for packaged confectionery. Moreover, the increasing availability of healthier snack options provides consumers with alternatives, potentially limiting the growth of sugar confectionery products.
A notable trend in the India Sugar Confectionery Market is the rising demand for sugar-free and low-calorie confectionery products. Health-conscious consumers are seeking alternatives that allow them to indulge without compromising their dietary goals. Manufacturers are responding by introducing products made with natural sweeteners and offering low-calorie options to cater to this segment. Another emerging trend is the incorporation of exotic and innovative flavors. Consumers are increasingly adventurous, seeking unique taste experiences. This has led to the launch of confectionery products infused with flavors like tropical fruits, spices, and herbs, enhancing the appeal of these products and attracting a broader audience.
The expanding middle-class population and their increasing purchasing power present significant investment opportunities in the sugar confectionery market. Investors can explore ventures in product innovation, focusing on health-centric and premium confectionery items to meet the evolving consumer preferences. Additionally, the growth of e-commerce platforms in India offers a lucrative avenue for investment. Establishing a strong online presence can help manufacturers reach a wider audience, especially in tier II and tier III cities, where access to diverse products may be limited. Investing in digital marketing and online distribution channels can significantly boost sales and brand recognition.
Prominent players in the India Sugar Confectionery Market include Parle Products Pvt Ltd, ITC Group, and Mondelez India Foods Private Limited. Parle Products holds a market share of 15.9%, closely followed by ITC Group with 15.2%. These companies have established strong brand recognition and extensive distribution networks across the country, contributing to their leading positions in the market.
The Indian government has implemented regulations to ensure the safety and quality of confectionery products. The Food Safety and Standards Authority of India (FSSAI) sets guidelines for permissible additives, labeling requirements, and hygiene standards that manufacturers must adhere to. Compliance with these regulations is mandatory to operate within the market. In recent years, there has been a push towards reducing sugar content in processed foods, including confectionery items, to combat rising health issues such as diabetes and obesity. The government has been advocating for reformulation of products to lower sugar levels, encouraging manufacturers to innovate and develop healthier alternatives.
The India Sugar Confectionery Market is poised for steady growth due to evolving consumer preferences and increased spending on convenience foods. As urbanization continues, the demand for ready-to-eat and impulse-buy products, such as confectionery, is expected to rise. The expansion of modern retail formats, including supermarkets and hypermarkets, further supports the market’s accessibility and growth potential. Another key factor shaping the future of the market is the growing awareness of health and wellness.
While traditional sugar confectionery remains popular, manufacturers will likely shift towards healthier alternatives, such as sugar-free, organic, and functional confectionery. These innovations cater to the increasing number of health-conscious consumers who seek indulgence without compromising their dietary goals. E-commerce will play a significant role in the future growth of the market. Online retail platforms provide a convenient shopping experience, particularly in smaller towns and rural areas where physical retail penetration is limited. Confectionery brands investing in digital marketing and direct-to-consumer models will gain a competitive edge in reaching wider audiences.
The report offers a comprehensive study of the following market segments and their leading categories:
According to Ashutosh, Senior Research Analyst, 6Wresearch, The Toffees and Caramels segment is expected to dominate the market, driven by their widespread consumer appeal across all age groups. These products offer an affordable indulgence and are frequently consumed as snacks or post-meal treats. The demand for innovative flavors and premium caramel-based confectionery is also contributing to the segment’s growth.
Box packaging is anticipated to witness substantial growth due to its increasing use in gifting and premium confectionery products. Consumers prefer well-packaged confectionery items for special occasions, driving the demand for attractive and durable box packaging. Additionally, the expansion of e-commerce is boosting the preference for sturdy, well-designed packaging to ensure product safety during transit.
Retail stores, including supermarkets, hypermarkets, and convenience stores, will continue leading the distribution channel segment. The availability of a wide variety of confectionery products, combined with promotional offers and impulse-buy strategies, contributes to strong sales through physical retail stores. However, online channels are gaining traction due to their convenience and discounts.
The report offers a comprehensive analysis of the following market segments
1. Executive Summary |
2. Introduction |
2.1. Report Description |
2.2. Key Highlights |
2.3. Market Scope & Segmentation |
2.4. Research Methodology |
2.5. Assumptions |
3. India Sugar Confectionery Market Overview |
3.1. India Sugar Confectionery Market Revenues, 2021-2031F |
3.2. India Sugar Confectionery Market – Industry Life Cycle |
3.3. India Sugar Confectionery Market – Porter’s Five Forces |
3.4. India Sugar Confectionery Market Revenue Share, By Packaging Types, 2021 & 2031F |
3.5. India Sugar Confectionery Market Revenue Share, By Types, 2021 & 2031F |
3.6. India Sugar Confectionery Market Revenue Share, By Distribution Channels, 2021 & 2031F |
3.7. India Sugar Confectionery Market Revenue Share, By Regions, 2021 & 2031F |
4. India Sugar Confectionery Market Dynamics |
4.1. Impact Analysis |
4.2. Market Drivers |
4.3. Market Restraints |
5. India Sugar Confectionery Market Trends |
6. India Sugar Confectionery Market Overview, By Packaging Types |
6.1. India Sachet Packaging Sugar Confectionery Market Revenues, 2021-2031F |
6.2. India Box Packaging Sugar Confectionery Market Revenues, 2021-2031F |
6.3. India Other Packaging Sugar Confectionery Market Revenues, 2021-2031F |
7. India Sugar Confectionery Market Overview, By Types |
7.1. India Pastilles Sugar Confectionery Market Revenues, 2021-2031F |
7.2. India Gums Sugar Confectionery Market Revenues, 2021-2031F |
7.3. India Jellies Sugar Confectionery Market Revenues, 2021-2031F |
7.4. India Caramel & Toffees Sugar Confectionery Market Revenues, 2021-2031F |
7.5. India Hard-Boiled Sweets Sugar Confectionery Market Revenues, 2021-2031F |
7.6. India Medicated Sugar Confectionery Market Revenues, 2021-2031F |
7.7. India Mint Sugar Confectionery Market Revenues, 2021-2031F |
7.8. India Other Sugar Confectionery Market Revenues, 2021-2031F |
8. India Sugar Confectionery Market Overview, By Distribution Channels |
8.1. India Sugar Confectionery Market Revenues, By Retail Stores, 2021-2031F |
8.2. India Sugar Confectionery Market Revenues, By Online Stores, 2021-2031F |
8.3. India Sugar Confectionery Market Revenues, By Other Distribution Channels, 2021-2031F |
9. India Sugar Confectionery Market Overview, By Regions |
10. India Sugar Confectionery Market Key Performance Indicators |
11. India Sugar Confectionery Market Opportunity Assessment |
11.1. India Sugar Confectionery Market Opportunity Assessment, By Packaging Types, 2031F |
11.2. India Sugar Confectionery Market Opportunity Assessment, By Types, 2031F |
11.3. India Sugar Confectionery Market Opportunity Assessment, By Distribution Channels, 2031F |
12. India Sugar Confectionery Market Competitive Landscape |
12.1. India Sugar Confectionery Market Revenue Share, By Company, 2024 |
12.2. India Sugar Confectionery Market Competitive Benchmarking, By Technical Parameters |
13. Company Profiles |
14. Recommendations |
15. Disclaimer |
Market Forecast By Types (Pastilles, Jellies, Caramel & Toffees, Hard-Boiled Sweets, Medicated Confectionery, Mint, Gums, Others (marshmallows, nougat, lollipops, licorice, etc.)), By Packaging Types (Sachet, Box & Others), By Distribution Channels (Retail Stores, Online Stores & Others) and competitive landscape
Product Code: ETC002435 | Publication Date: Aug 2023 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
India Sugar Confectionary Market has been gaining traction in the coming years, driven by increasing disposable income, changing consumer preferences, and the growing popularity of sugar confectionery. However, there was a growing demand for healthier and natural sugar confectionery products, which was leading some manufacturers to develop products made with natural ingredients. With the increase in disposable income of the population, the demand for sugar confectionery has also increased. The rapid urbanization in India is driving the growth of the sugar confectionery market. The growing demand for healthy and organic sugar confectionery products is also propelling the growth of this market. With advancements in technology, manufacturers can produce innovative and high-quality sugar confectionery products that are attracting more consumers and propelling the India Sugar Confectionary Market growth.
The growth of e-commerce platforms has made it easier for consumers to purchase sugar confectionery products online. This factor is proliferating the demand for sugar confectionary items in the country. Furthermore, the growing population of India is driving the demand for sugar confectionery products, as the market is catering to a larger consumer base, which in turn contributes to the overall market development.
India Sugar Confectionery market report thoroughly covers the market by types, packaging types, distribution channels, and regions. India Sugar Confectionery market outlook report provides an unbiased and detailed analysis of the ongoing India Sugar Confectionery market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
According to 6Wresearch, India Sugar Confectionery Market is anticipated to register growth during 2020-2026. Retailing in India is one of the key economic pillars and accounts for 14-15 per cent of its gross domestic product (GDP). The government of India with the aim of becoming the fastest-growing retail market in the world by 2025 has come up with the “Indian Retail Industry, 2025” initiative, which would allow 51 per cent foreign direct investment (FDI) in multi-brand retail chains and 100 per cent foreign direct investment in single-brand retail chains. Moreover, the Department for Promotion of Industry and Internal Trade (DIPP) has come up with local sourcing norms for global retailers to establish retail stores in India. Thus, the expansion of the retail sector would create ample opportunities for the sugar confectionery market in India.
India sugar confectionery Market is expected to witness significant growth in the coming years as a result of an increase in the changing taste and preferences of the consumers in the country. A rise in the growth of the food industry is expected to leave a positive impact on the growth of the India sugar confectionery market. growth in the retail market along with the rising discretionary spending of the middle-class population of the country towards gifting trends has led to a proliferation of the India sugar confectionery market and is anticipated to, further assist the potential growth of the market in the coming timeframe. The introduction of new flavours and a wide variety of shapes of the product along with a rise in the variants in tastes of children has led to an increase in the market size and is expected to proliferate the growth of the market in the coming years as well.
India sugar confectionery market is projected to witness substantial growth in the upcoming six years on the back of the rising expatriate population in the country, especially in Mumbai and Goa coupled with rising supermarket and bakeries presence which tends to attract a large number of populations in purchasing innovative confectionery items and products and is expected to instigate consumption for sugar confectionery product in the market in the forthcoming years. Further, India has a ritual of having sugar-based products like sweets to celebrate an auspicious moment, there are several famous festivals being celebrated in India by using traditional sweets, but the evolution of innovative sugar confectionery items which tend to carry mouth-watering flavours have replaced the purchase of traditional sweets and this is estimated to contribute towards the extensive growth in the sales of sugar confectionaries during the festive season and is expected to boost the product demand and would benefit the India sugar confectionery market in the upcoming six years.
India sugar confectionery market is anticipated to find its true potential in the market underpinned by the evolving e-commerce platforms with the increase in the growth of mobile users with adequate internet access facilities, which is leading to stimulate the population to order an online sugar-based baked product such as biscuits, cakes, and candies and the demand is especially high at times of occasions which is estimated to impact favourably towards the growth of the sugar confectionery market in the country in the coming timeframe.
By packaging types, sachet sugar confectionery packaging accounts for a significant share of the India sugar confectionery market as sachet packaging is affordable, customizable, and eco-friendly. Further, the rising demand for convenience and “on-the-go” compatibility of products is driving the “miniaturization” trend in packaging, thus creating ample demand for sachet sugar confectionery packaging in the Indian market.
The outburst of coronavirus led to a decline in the growth of almost every industry. The India Sugar confectionary market also suffered a major setback due to the nationwide restrictions imposed by the government of country. A lockdown was imposed by the country that further led to disruption in the supply chain of Sugar confectionery.
The India Sugar Confectionery Market report provides a detailed analysis of the following market segments: