Indonesia Bottled Water Market (2025-2031) | Growth, Size & Revenue, Industry, Analysis, Segmentation, Value, Forecast, Outlook, Share, Competitive Landscape, Companies, Trends

Indonesia Bottled Water Market Highlights

Report Name	Indonesia Bottled Water Market
Forecast period	2025-2031
CAGR	6.2%
Growing Sector	Beverages

Topics Covered in the Indonesia Bottled Water Market Report

Indonesia Bottled Water Market report thoroughly covers the market by Quality, by Types, by Product, by Material, by Purchasing Sources, by Pack Size and by End Users. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Indonesia Bottled Water Market Synopsis

Indonesia Bottled Water Market has experienced significant growth over the past decade, driven by increasing consumer demand for safe, clean, and convenient drinking water. Rising health awareness and changing lifestyles have further bolstered the preference for bottled water as a primary hydration source. The market is characterized by strong competition, with both domestic and international brands striving to capture market share across diverse consumer segments. Key factors influencing the market include distribution networks, branding strategies, and compliance with stringent health and safety regulations. Additionally, sustainability has emerged as a critical focus, with an increasing emphasis on eco-friendly packaging solutions to address environmental concerns.

According to 6Wresearch, the Indonesia Bottled Water Market is anticipated to grow at a CAGR of 6.2% during the forecast period 2025-2031. The Indonesian bottled water market has experienced significant growth in recent years, driven by multiple factors. One of the primary market drivers is the increasing awareness of health and wellness among consumers, which has led to a shift away from sugar-laden beverages toward healthier options like bottled water. Additionally, the rising urbanization rate and the growing middle-class population in Indonesia have contributed to higher demand for convenient and safe drinking water options, particularly in urban centres where access to clean tap water may be inconsistent. The warm tropical climate further sustains the demand for bottled water, as hydration remains a constant need throughout the year. Furthermore, aggressive marketing strategies and innovative packaging by major players have attracted younger demographics, boosting the overall consumption rate.

Despite its growth, the bottled water market in Indonesia faces several noteworthy challenges. Environmental concerns surrounding plastic waste have generated increasing scrutiny, as single-use plastic bottles contribute to the country's growing waste management issues. Regulatory pressures to implement sustainable practices and reduce environmental impact pose an additional obstacle for manufacturers. Furthermore, the competitive landscape remains intense, with numerous local and international brands vying for market share, leading to price wars and thinning profit margins. Economic disparities in rural areas may also limit the potential for market expansion, as affordability remains a key concern for lower-income households. Addressing these challenges will be pivotal for the industry to ensure long-term sustainability and continued growth.

Indonesia Bottled Water Market Trends

The bottled water market in Indonesia has witnessed significant growth over the past few years, driven by an increase in health awareness, urbanization, and the population's growing preference for convenience. Consumers are increasingly gravitating toward bottled water as a healthier alternative to sugary drinks, owing to rising concerns about lifestyle-related diseases. Additionally, the shift toward premium bottled water brands offering enhanced quality and wellness benefits, like mineral-rich or infused waters, is becoming a prominent trend. The market also sees a growing emphasis on eco-friendly packaging and sustainability, with manufacturers adopting biodegradable materials and refillable bottles to address environmental concerns. Innovations in marketing strategies, such as digital campaigns and personalized packaging, have further spurred consumer engagement in this dynamic market.

Investment Opportunities in the Indonesia Bottled Water Market

The Indonesia bottled water market presents lucrative opportunities for investors, particularly with its strong consumer demand and large population base. The increasing disposable income of the middle class and rapid urbanization create a solid foundation for market expansion. There is substantial potential in developing premium and functional bottled water products to capitalize on the consumers' growing interest in health and wellness.

Additionally, investment in sustainable packaging solutions and green production processes can help brands stand out in an increasingly environmentally-conscious market. Modern retail channels, including e-commerce platforms, also offer pathways for reaching a broader customer base. Given the sustained growth trajectory and evolving consumer preferences, strategic investments in production facilities, distribution networks, and innovative product offerings are likely to yield promising returns for stakeholders.

Leading Players in the Indonesia Bottled Water Market

Indonesia bottled water market share is dominated by several key players who have established strong consumer trust and significant market presence. Among them, Aqua, a brand under Danone, holds a leading position due to its extensive distribution network and longstanding reputation for quality. Another prominent player is Le Minerale, which has gained considerable market share by emphasizing its mineral content and innovative packaging. Additionally, brands like Nestlé Pure Life and Ades (a Coca-Cola Company brand) contribute to the competitive landscape, offering a range of bottled water products tailored to local preferences. These companies invest heavily in marketing, infrastructure, and sustainability initiatives, ensuring their relevance in a fast-growing and dynamic sector.

Government Regulations

The Indonesia bottled water market is governed by a series of regulations aimed at ensuring safety, quality, and environmental sustainability. The primary regulatory authority overseeing this sector is the National Agency of Drug and Food Control (BPOM), which sets strict standards for water quality and hygiene throughout the production and distribution process. Additionally, bottled water manufacturers must comply with labelling requirements under local food safety laws, clearly indicating product details like source and composition. Environmental considerations are also addressed through waste management regulations, particularly regarding plastic use and recycling mandates. These frameworks collectively aim to balance industry growth with consumer protection and ecological responsibility.

Future Insights of the Indonesia Bottled Water Market

The Indonesia bottled water market is projected to experience consistent growth driven by increasing urbanization, rising health awareness, and evolving consumer preferences. The demand for sustainable packaging is likely to shape industry practices, encouraging the adoption of eco-friendly materials and recycling initiatives. Additionally, advancements in water purification technologies and the introduction of premium products aimed at health-conscious consumers are expected to further stimulate market expansion. With government regulations focusing on environmental sustainability and quality standards, companies will need to innovate to maintain competitiveness while meeting consumer and regulatory demands.

Market Segmentation Analysis

The report offers a comprehensive study of the subsequent market segments and their leading categories.

Premium Segment to Dominate the Market - By Quality

According to Saurabh, Senior Research Analyst, 6Wresearch, premium bottled water is gaining significant traction in Indonesia bottled water market due to rising health consciousness and an increasing preference for high-quality products among affluent consumers. The non-premium segment continues to dominate, driven by affordability and widespread availability, particularly in rural and semi-urban areas.

Still Water to Dominate the Market - By Type

Still water remains the most preferred choice in Indonesia due to its affordability, accessibility, and suitability for daily use. Spring water and purified water are also popular among health-conscious consumers. Meanwhile, sparkling water and mineral water are gradually gaining traction in urban areas, catering to niche and premium audiences.

PET Bottles to Dominate the Market - By Material

Polyethylene Terephthalate (PET) bottles dominate the bottled water market, favoured for their lightweight, durability, and cost-effectiveness. Glass bottles cater to premium and environmentally conscious consumers, playing a key role in the high-end segment.

Supermarkets and Grocery Stores to Dominate the Market - By Purchasing Sources

Supermarkets and grocery stores lead as the primary purchasing channels for bottled water in Indonesia, offering convenience and variety. Online retail stores and e-retailers are rapidly growing in popularity, especially among urban consumers, while home and office delivery services cater to bulk buyers.

Plastic Bottles to Dominate the Market - By End-User Packaging

Plastic bottles dominate the market as the most widely used packaging type due to their lightweight and cost-effectiveness. Glass bottles serve the premium segment, while bulk packaging like drums and cans caters to large-scale buyers such as offices and food service establishments.

Key Attractiveness of the Report

• 10 Years of Market Numbers.
• Historical Data Starting from 2021 to 2024
• Base Year: 2024
• Forecast Data until 2031
• Key Performance Indicators Impacting the Market
• Major Upcoming Developments and Projects

Key Highlights of the Report:

• Indonesia Bottled Water Market Outlook
• Market Size of Indonesia Bottled Water Market, 2024
• Forecast of Indonesia Bottled Water Market, 2031
• Historical Data and Forecast of Indonesia Bottled Water Revenues & Volume for the Period 2021- 2031
• Indonesia Bottled Water Market Trend Evolution
• Indonesia Bottled Water Market Drivers and Challenges
• Indonesia Bottled Water Price Trends
• Indonesia Bottled Water Porter's Five Forces
• Indonesia Bottled Water Industry Life Cycle
• Historical Data and Forecast of Indonesia Bottled Water Market Revenues & Volume By Quality for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia Bottled Water Market Revenues & Volume By Premium for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia Bottled Water Market Revenues & Volume By Non-Premium for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia Bottled Water Market Revenues & Volume By Type for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia Bottled Water Market Revenues & Volume By Still Water for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia Bottled Water Market Revenues & Volume By Spring Water for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia Bottled Water Market Revenues & Volume By Sparkling? Water for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia Bottled Water Market Revenues & Volume By Purified Water for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia Bottled Water Market Revenues & Volume By Mineral Water for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia Bottled Water Market Revenues & Volume By Product for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia Bottled Water Market Revenues & Volume By Still Bottle Water for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia Bottled Water Market Revenues & Volume By Packaged Drinking Water for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia Bottled Water Market Revenues & Volume By Functional Water Bottle for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia Bottled Water Market Revenues & Volume By Flavoured Bottled Water for the Period 2021- 2031
• Historical Data and Forecast of Indonesia Bottled Water Market Revenues & Volume By Distilled Bottled Water for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia Bottled Water Market Revenues & Volume By carbonated Bottle Water for the Period 2021- 2031
• Historical Data and Forecast of Indonesia Bottled Water Market Revenues & Volume By Material for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia Bottled Water Market Revenues & Volume By Polyethylene Terephthalate (PET) for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia Bottled Water Market Revenues & Volume By Glass for the Period 2021- 2031
• Historical Data and Forecast of Indonesia Bottled Water Market Revenues & Volume By Purchasing Sources for the Period 2021- 2031
• Historical Data and Forecast of Indonesia Bottled Water Market Revenues & Volume By Supermarket/Hypermarket for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia Bottled Water Market Revenues & Volume By Online Retail Stores for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia Bottled Water Market Revenues & Volume By Grocery Stores for the Period 2021- 2031
• Historical Data and Forecast of Indonesia Bottled Water Market Revenues & Volume By Food Serving Places for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia Bottled Water Market Revenues & Volume By E-retailers for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia Bottled Water Market Revenues & Volume By Clubs for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia Bottled Water Market Revenues & Volume By Home and Office Delivery for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia Bottled Water Market Revenues & Volume By Others for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia Bottled Water Market Revenues & Volume By Origin of Product for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia Bottled Water Market Revenues & Volume By Imported for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia Bottled Water Market Revenues & Volume By Domestic for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia Bottled Water Market Revenues & Volume By Pack Size for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia Bottled Water Market Revenues & Volume By 1501 ml and above for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia Bottled Water Market Revenues & Volume By 1001 ml - 1500 ml for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia Bottled Water Market Revenues & Volume By 501 ml - 1000 ml for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia Bottled Water Market Revenues & Volume By 331 ml - 500ml for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia Bottled Water Market Revenues & Volume By 330 ml for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia Bottled Water Market Revenues & Volume By End-user Packaging for the Period 2021- 2031
• Historical Data and Forecast of Indonesia Bottled Water Market Revenues & Volume By Plastic Bottle for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia Bottled Water Market Revenues & Volume By Glass Bottle for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia Bottled Water Market Revenues & Volume By Drum (Bulk) for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia Bottled Water Market Revenues & Volume By Can for the Period 2021 - 2031
• Indonesia Bottled Water Import Export Trade Statistics
• Market Opportunity Assessment By Quality
• Market Opportunity Assessment By Type
• Market Opportunity Assessment By Product
• Market Opportunity Assessment By Material
• Market Opportunity Assessment By Purchasing Sources
• Market Opportunity Assessment By Origin of Product
• Market Opportunity Assessment By Pack Size
• Market Opportunity Assessment By End-user Packaging
• Indonesia Bottled Water Top Companies Market Share
• Indonesia Bottled Water Competitive Benchmarking By Technical and Operational Parameters
• Indonesia Bottled Water Company Profiles
• Indonesia Bottled Water Key Strategic Recommendations

Markets Covered

The Indonesia bottled water market report provides a detailed analysis of the following market segments:

By Quality

• Premium
• Non-premium

By Type

• Still Water
• Spring Water
• Sparkling Water
• Purified Water
• Mineral Water

By Product

• Still Bottle Water
• Packaged Drinking Water
• Functional Water Bottle
• Flavoured Bottled Water
• Distilled Bottled Water
• Carbonated Bottle Water

By Material

• Polyethylene Terephthalate (PET)
• Glass

By Purchasing Sources

• Supermarket/Hypermarket
• Online Retail Stores
• Grocery Stores
• Food Serving Places
• E-Retailers
• Clubs
• Home and Office Delivery
• Others

By Pack Size

• 1501 Ml and Above
• 1001 Ml - 1500 Ml
• 501 Ml - 1000 Ml
• 331 Ml - 500ml
• 330 Ml

By End-User Packaging

• Plastic Bottle
• Glass Bottle
• Drum (Bulk)
• Can