Product Code: ETC006093 | Publication Date: Jun 2023 | Updated Date: Apr 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Italy Laundry Care Products Market may undergo a gradual slowdown in growth rates between 2025 and 2029. Beginning strongly at 2.08% in 2025, growth softens to 1.05% in 2029.
The popularity of Italian brands such as Ariel and P&G have helped drive growth in recent years. However, private label brands are increasingly popular due to their lower prices and convenience factors such as smaller product sizes and more convenient packaging options like refillable containers or single-use packs
In terms of categories, fabric softeners remain a key component for Italians when it comes to laundry care products, accounting for over 24% of total value sales in 2019. This product type benefits from an entrenched habit among Italians to always add fabric softener after washing machines finish their cycle due to its pleasant smell and ability to make clothing softer and fresher smelling during storage periods between uses. Laundry detergents were also popular with consumers last year but had seen slower growth than fabric softeners due mainly because many shoppers tend to switch frequently between different offers available on this category depending on which one provides the best cost savings at any given moment during the year
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Italy Laundry Care Products Market Overview |
3.1 Italy Country Macro Economic Indicators |
3.2 Italy Laundry Care Products Market Revenues & Volume, 2019 & 2026F |
3.3 Italy Laundry Care Products Market - Industry Life Cycle |
3.4 Italy Laundry Care Products Market - Porter's Five Forces |
3.5 Italy Laundry Care Products Market Revenues & Volume Share, By Product Type, 2019 & 2026F |
3.6 Italy Laundry Care Products Market Revenues & Volume Share, By Product Form Type, 2019 & 2026F |
3.8 Italy Laundry Care Products Market Revenues & Volume Share, By Distribution Channel, 2019 & 2026F |
4 Italy Laundry Care Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Italy Laundry Care Products Market Trends |
6 Italy Laundry Care Products Market, By Types |
6.1 Italy Laundry Care Products Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Italy Laundry Care Products Market Revenues & Volume, By Product Type, 2016 - 2026F |
6.1.3 Italy Laundry Care Products Market Revenues & Volume, By Detergent, 2016 - 2026F |
6.1.4 Italy Laundry Care Products Market Revenues & Volume, By Fabric Softener, 2016 - 2026F |
6.1.5 Italy Laundry Care Products Market Revenues & Volume, By Bleach, 2016 - 2026F |
6.1.6 Italy Laundry Care Products Market Revenues & Volume, By Speciality Products, 2016 - 2026F |
6.2 Italy Laundry Care Products Market, By Product Form Type |
6.2.1 Overview and Analysis |
6.2.2 Italy Laundry Care Products Market Revenues & Volume, By Bar/Cake, 2016 - 2026F |
6.2.3 Italy Laundry Care Products Market Revenues & Volume, By Powder, 2016 - 2026F |
6.2.4 Italy Laundry Care Products Market Revenues & Volume, By Liquid, 2016 - 2026F |
6.4 Italy Laundry Care Products Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Italy Laundry Care Products Market Revenues & Volume, By Online, 2016 - 2026F |
6.4.3 Italy Laundry Care Products Market Revenues & Volume, By Offline, 2016 - 2026F |
7 Italy Laundry Care Products Market Import-Export Trade Statistics |
7.1 Italy Laundry Care Products Market Export to Major Countries |
7.2 Italy Laundry Care Products Market Imports from Major Countries |
8 Italy Laundry Care Products Market Key Performance Indicators |
9 Italy Laundry Care Products Market - Opportunity Assessment |
9.1 Italy Laundry Care Products Market Opportunity Assessment, By Product Type, 2019 & 2026F |
9.2 Italy Laundry Care Products Market Opportunity Assessment, By Product Form Type, 2019 & 2026F |
9.4 Italy Laundry Care Products Market Opportunity Assessment, By Distribution Channel, 2019 & 2026F |
10 Italy Laundry Care Products Market - Competitive Landscape |
10.1 Italy Laundry Care Products Market Revenue Share, By Companies, 2019 |
10.2 Italy Laundry Care Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |