Market Forecast By Form (Pellets, Crumbles, Mash, Others), By Species (Poultry, Ruminants, Aqua, Swine, Others), By Type (Acidifiers, Probiotics, Enzyme, Antioxidants, Antibiotics, Vitamins, Minerals, Others) And Competitive Landscape
Product Code: ETC018490 | Publication Date: Oct 2020 | Updated Date: Jan 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Kenya Animal Feed market currently, in 2023, has witnessed an HHI of 1068, Which has decreased slightly as compared to the HHI of 4514 in 2017. The market is moving towards highly competitive. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
Kenya Animal Feed Market is projected to grow over the coming year. Kenya Animal Feed Market report is a part of our periodical regional publication Africa Animal Feed Market outlook report. 6W tracks Animal Feed market for over 60 countries with individual country-wise market opportunity assessment and publishes with the report titled Global Animal Feed Market outlook report annually.
Report Name | Kenya Animal Feed Market |
Forecast period | 2025-2031 |
CAGR | 5.8% |
Growing Sector | Poultry, Dairy, and Aquaculture |
Kenya Animal Feed Market report thoroughly covers the market by form, by species, and by type. The market outlook report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Kenya Animal Feed Market is a significant component of the agriculture industry and contributes greatly to the country's economic growth. Kenya is potentially one of Africa's biggest economies in terms of gross domestic product (GDP) growth. Agriculture is a key driver of its economy, and within this sector, livestock farming is a dominant player, employing over 60% of the population. The livestock sector is supported by the animal feed industry, which is quite fragmented, mainly comprising of small to medium-sized businesses. The Kenya animal feed market share continues to expand, with the current feed demand outweighing the supply.
According to 6Wresearch, the Kenya Animal Feed Market size is expected to grow at a CAGR of 5.8% during the forecast period of 2025-2031. Kenya has a fast-growing population and a rising middle class. As a result, there is an increase in demand for livestock products, such as milk, meat, and eggs. Additionally, farmers are looking to maximize their output by using feed that promotes optimum animal health and growth. The government's prioritization of agriculture and subsidy programs is further driving the Kenya Animal Feed Market Growth. External factors such as a growing demand for livestock products, increasing use of technology, and a focus on climate-resilient agriculture are also contributing to the growth of the animal feed market. The growing industry is highly competitive, and players are resorting to collaborations and partnerships to expand their reach to new markets.
However, availability of raw materials, which results in high costs of feed production, reduced quality, and supply shortages pose major challenge to the market development. apart from this, opportunities for growth in the animal feed market include expanded production capacity, development of feed formulations with locally available ingredients, implementation of precision nutrition practices, and reliable storage and distribution systems. Additionally, partnership with farmers cooperatives associations in the country, development of infrastructure like quality feed grinding and mixing machines and human capacity through training and awareness are vital to enhancing the quality and consistency of locally produced feeds and ultimately improving the profitability of livestock production.
Government policies and schemes aimed at boosting the Kenya animal feed industry include the Feed Resource Development Strategy and National Livestock Policy. The Feed Resource Development Strategy seeks to improve on-farm fodder production and processing within the country by increasing the availability of quality and affordable feed. It is aligned with the national agriculture and livestock policy that aims to ensure sustainable development of the sector while enhancing food security and nutrition. This strategy will allow Kenyan farmers to access affordable and quality animal feed while also providing new market opportunities for the feed industry.
To support this strategy, the government has launched several schemes such as the National Livestock Development Fund that provides financial and technical assistance to livestock farmers. The fund grants farmers access to financing for animal feed, farm inputs, and equipment, while also providing training on good agricultural practices. Additionally, the Livestock Insurance Scheme provides cover for livestock against diseases and accidents, thus protecting farmers from high financial losses.
The leading players in the Kenya animal feed market include Unga Group PLC, Bidco Land O' Lakes, and Brookside Dairy Ltd. Unga Group is a multinational company that produces and sells animal and human food products in East and Central Africa. Its range of animal feed products includes concentrates, feed blocks, and supplements. Bidco Land O' Lakes, a joint venture of Bidco Africa and Land O' Lakes, is also a major supplier of animal feed products in Kenya. The company offers a range of feeds intended for different animal groups, such as poultry, dairy, and beef cattle. Lastly, Brookside Dairy Ltd is popular for its processed milk products but has diversified into animal feed production.
The Kenya animal feed market is poised for growth in the forthcoming years, driven by increasing livestock production and rising awareness about animal nutrition. As the demand for high-quality meat and dairy products continues to rise among the burgeoning middle class, the need for nutritionally balanced animal feed is becoming more critical. Innovative feed formulations incorporating locally sourced ingredients and advanced nutritional science will likely play a vital role in meeting this demand. Additionally, technological advancements in feed manufacturing are expected to boost efficiency and reduce costs, making high-quality feed more accessible to small and medium-sized farmers.
According to Ravi Bhandari, Research Head, 6Wresearch, the pellets segment is expected to hold the dominant position in the market as they are an efficient way of delivering adequate and balanced nutrition to animals, and it is easy to transport and store.
The report offers a comprehensive study of the subsequent market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Animal Feed Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Animal Feed Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya Animal Feed Market - Industry Life Cycle |
3.4 Kenya Animal Feed Market - Porter's Five Forces |
3.5 Kenya Animal Feed Market Revenues & Volume Share, By Form, 2021 & 2031F |
3.6 Kenya Animal Feed Market Revenues & Volume Share, By Species, 2021 & 2031F |
3.7 Kenya Animal Feed Market Revenues & Volume Share, By Type, 2021 & 2031F |
4 Kenya Animal Feed Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Kenya Animal Feed Market Trends |
6 Kenya Animal Feed Market, By Types |
6.1 Kenya Animal Feed Market, By Form |
6.1.1 Overview and Analysis |
6.1.2 Kenya Animal Feed Market Revenues & Volume, By Form, 2021 - 2031F |
6.1.3 Kenya Animal Feed Market Revenues & Volume, By Pellets, 2021 - 2031F |
6.1.4 Kenya Animal Feed Market Revenues & Volume, By Crumbles, 2021 - 2031F |
6.1.5 Kenya Animal Feed Market Revenues & Volume, By Mash, 2021 - 2031F |
6.1.6 Kenya Animal Feed Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 Kenya Animal Feed Market, By Species |
6.2.1 Overview and Analysis |
6.2.2 Kenya Animal Feed Market Revenues & Volume, By Poultry, 2021 - 2031F |
6.2.3 Kenya Animal Feed Market Revenues & Volume, By Ruminants, 2021 - 2031F |
6.2.4 Kenya Animal Feed Market Revenues & Volume, By Aqua, 2021 - 2031F |
6.2.5 Kenya Animal Feed Market Revenues & Volume, By Swine, 2021 - 2031F |
6.2.6 Kenya Animal Feed Market Revenues & Volume, By Others, 2021 - 2031F |
6.3 Kenya Animal Feed Market, By Type |
6.3.1 Overview and Analysis |
6.3.2 Kenya Animal Feed Market Revenues & Volume, By Acidifiers, 2021 - 2031F |
6.3.3 Kenya Animal Feed Market Revenues & Volume, By Probiotics, 2021 - 2031F |
6.3.4 Kenya Animal Feed Market Revenues & Volume, By Enzyme, 2021 - 2031F |
6.3.5 Kenya Animal Feed Market Revenues & Volume, By Antioxidants, 2021 - 2031F |
6.3.6 Kenya Animal Feed Market Revenues & Volume, By Antibiotics, 2021 - 2031F |
6.3.7 Kenya Animal Feed Market Revenues & Volume, By Vitamins, 2021 - 2031F |
6.3.8 Kenya Animal Feed Market Revenues & Volume, By Others, 2021 - 2031F |
6.3.9 Kenya Animal Feed Market Revenues & Volume, By Others, 2021 - 2031F |
7 Kenya Animal Feed Market Import-Export Trade Statistics |
7.1 Kenya Animal Feed Market Export to Major Countries |
7.2 Kenya Animal Feed Market Imports from Major Countries |
8 Kenya Animal Feed Market Key Performance Indicators |
9 Kenya Animal Feed Market - Opportunity Assessment |
9.1 Kenya Animal Feed Market Opportunity Assessment, By Form, 2021 & 2031F |
9.2 Kenya Animal Feed Market Opportunity Assessment, By Species, 2021 & 2031F |
9.3 Kenya Animal Feed Market Opportunity Assessment, By Type, 2021 & 2031F |
10 Kenya Animal Feed Market - Competitive Landscape |
10.1 Kenya Animal Feed Market Revenue Share, By Companies, 2024 |
10.2 Kenya Animal Feed Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |