Market Forecast By POS Terminal Types (Portable, Countertop, Mobile POS, PIN Pad & Multimedia), By End Users (Hospitality, Healthcare, Retail, Government & Transportation and Others) and Competitive Landscape.
Product Code: ETC002480 | Publication Date: Aug 2024 | Updated Date: Dec 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Report Name | Kenya POS Terminal Market |
Forecast period | 2025-2031 |
CAGR | 11% |
Growing Sector | Retail |
The Kenya POS Terminal Market report thoroughly covers the market by Type and End Users. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The Kenya POS Terminal Market has witnessed growth in past years. Factors such as the push towards a cashless economy, initiatives by the government, the rise of e-commerce and online shopping, and the adoption of cloud-based POS systems are driving the growth of the market. the market is expected to continue its growth significantly in the coming years.
According to 6Wresearch, the Kenya POS Terminal Market size is expected to grow at a significant CAGR of 11% during 2025-2031. One of the major drivers of this growth is the government's push towards a cashless economy. The Kenyan government has implemented various initiatives to promote digital payments, such as launching a mobile money service called M-Pesa. Additionally, the rise in e-commerce and online shopping has also contributed to the growth of the POS terminal market in Kenya. Another driver is the growing adoption of cloud-based POS systems. These systems offer more flexibility and features than traditional on-premise solutions and hence make them attractive for businesses of all sizes.
One major challenge is infrastructure limitations, especially rural areas are facing internet connectivity issues. Another challenge is security concerns. With the increasing use of digital payments, there is a higher risk of fraud and data breaches. Moreover, the high cost of implementing POS systems is a barrier for small businesses in Kenya.
Some of the key players in the Kenyan POS terminal market include Pax Technology Ltd., Ingenico Group, VeriFone Systems Inc., BBPOS Limited, Spire Payments Ltd., MyPos Ltd., and Banks (Equity Bank and KCB Bank) which offer their own branded POS terminals. These players not only provide hardware solutions but also offer software and services such as installation, maintenance, and support to merchants.
One of these initiatives is the National Payment System Vision 2030. It was launched by the Central Bank of Kenya (CBK) and aims to create a modern, safe, efficient, and inclusive payment system that supports economic development and financial stability in the country. Additionally, the Kenyan Government has also launched the National Financial Inclusion Strategy. It includes measures such as increasing access to digital financial services and promoting cashless transactions through the use of POS terminals. Furthermore, the government has also introduced tax incentives for businesses that adopt electronic payment systems such as POS terminals. Furthermore, the Kenyan government has also implemented policies to promote mobile money services, which have further boosted the demand for POS terminals.
The POS terminal market in Kenya will grow significantly as more businesses and consumers turn towards digital payment solutions. The rise in e-commerce and m-commerce activities is expected to drive the demand for POS terminals in the country. Moreover, with the government's focus on financial inclusion and reducing cash transactions, the market is expected to see continued growth. Technological advancements such as the introduction of contactless payment options and biometric authentication are also expected to further fuel market growth.
According to Ravi Bhandari, Research Head, 6Wresearch, the mobile POS segment is expected to witness significant growth in the Kenya POS terminal market. This can be attributed to the increasing adoption of smartphones and tablets by businesses for their point-of-sale transactions.
In terms of end users, the retail sector is anticipated to dominate the market. The use of POS terminals in retail outlets for efficient and secure transactions has become a common practice, driving the growth of this segment.
The report provides a detailed analysis of the following market segments
1. Executive Summary |
2. Introduction |
2.1. Report Description |
2.2. Key Highlights of The Report |
2.3. Market Scope & Segmentation |
2.4. Research Methodology |
2.5. Assumptions |
3. Kenya POS Terminal Market Overview |
3.1. Kenya POS Terminal Market Revenues, 2021-2031F |
3.2. Kenya POS Terminal Market Revenue Share, By Types, 2021&2031F |
3.3. Kenya POS Terminal Market Revenue Share, By End Users, 2021&2031F |
3.4. Kenya POS Terminal Market Revenue Share, By Regions, 2021&2031F |
3.5. Kenya POS Terminal Market Industry Life Cycle |
3.6. Kenya POS Terminal Market- Porter’s Five Forces |
4. Kenya POS Terminal Market Dynamics |
4.1. Impact Analysis |
4.2. Market Drivers |
4.3. Market Restraints |
5. Kenya POS Terminal Market Trends |
6. Kenya POS Terminal Market Overview, By Types |
6.1. Kenya POS Terminal Market Revenues, By Portable, 2021-2031F |
6.2. Kenya POS Terminal Market Revenues, By Countertop, 2021-2031F |
6.3. Kenya POS Terminal Market Revenues, By Mobile POS, 2021-2031F |
6.4. Kenya POS Terminal Market Revenues, By PIN PAD, 2021-2031F |
6.5. Kenya POS Terminal Market Revenues, By Multimedia, 2021-2031F |
7. Kenya POS Terminal Market Overview, By End Users |
7.1. Kenya POS Terminal Market Revenues, By Hospitality, 2021-2031F |
7.2. Kenya POS Terminal Market Revenues, By Retail, 2021-2031F |
7.3. Kenya POS Terminal Market Revenues, By Government and Transportation, 2021-2031F |
7.4. Kenya POS Terminal Market Revenues, By Healthcare, 2021-2031F |
7.5. Kenya POS Terminal Market Revenues, By Others, 2021-2031F |
8. Kenya POS Terminal Market Overview, By Regions |
9. Kenya POS Terminal Market Key Performance Indicators |
10. Kenya POS Terminal Market Opportunity Assessment |
10.1. Kenya POS Terminal Market, Opportunity Assessment, By Type, 2031F |
10.2. Kenya POS Terminal Market, Opportunity Assessment, End Users, 2031F |
10.3. Kenya POS Terminal Market, Opportunity Assessment, Regions, 2031F |
11 Kenya POS Terminal Market Competitive Landscape |
11.1. Kenya POS Terminal Market Competitive Benchmarking, By Companies, 2021 |
11.2. Kenya POS Terminal Market Revenue Share, By Operating Parameters, 2024 |
12. Company Profiles |
13. Key Strategic Recommendations |
14. Disclaimer |
Market Forecast By POS Terminal Types (Portable, Countertop, Mobile POS, PIN Pad & Multimedia), By End Users (Hospitality, Healthcare, Retail, Government & Transportation and Others) and Competitive Landscape.
Product Code: ETC002480 | Publication Date: Apr 2020 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Kenya POS terminal market is expected to witness substantial growth principally due to technological advancement and rising acceptance of cloud-based technology by banking systems in Kenya. The POS terminals are offering better flexibility and control to small and large scale businesses. The retail customers have started adopting payment through POS terminals for buying goods and services. Additionally, the small and medium enterprises and corporates are also adopting digital payment as it helps in generating higher revenues and results in increased footfall. Fast food, restaurants, and tourism are some of the key sectors which have recorded maximum usage of POS terminals in Kenya. Further, supermarkets, online stores, and fuel stations have also registered significant growth in POS adoption in the country. Moreover, increasing internet penetration and growing e-commerce sector would further drive the growth of POS terminal market in Kenya over the coming years.
According to 6Wresearch, Kenya POS Terminal Market is projected to witness growth during 2020-26. Government investment and initiatives towards digitization, rising adoption of e-payment platforms, increasing usage of mobile wallets, growing acceptance of EuroPay, MasterCard, and Visa cards as payment options, increasing partnerships and acquisitions as well as improvement in payment infrastructure are some of the key growth drivers of the POS terminal market in Kenya. However, the Kenya POS terminal market is expected to witness a slowdown at the beginning of the year 2020 due to the outbreak of the Covid-19 pandemic and the market is expected to recover gradually over the next few years.
In terms of applications, the healthcare application is witnessing a significant demand for POS terminals due to the outbreak of the Covid-19 pandemic in Kenya as hospitals are flooded with critical patients suffering from Coronavirus. Whereas, in terms of type, the portable and mobile POS terminals are registering significant growth in Kenya. Additionally, the retail and government and transportation applications are the key revenue generating verticals in the overall Kenya POS terminal market.
The Kenya POS terminal report thoroughly covers the market by type, by end-users, and by regions. Kenya POS terminal market outlook report provides an unbiased and detailed analysis of the on-going Kenya POS terminal market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies accordingly to the current and future market dynamics.
Key Highlights of the Report:
Markets Covered
The Kenya POS terminal market report provides a detailed analysis of the following market segments: