Market Forecast by Countries (Brazil, Mexico, Argentina, Rest of Latin America), By Product (Refrigerator, Air Conditioner & Heater, Entertainment & Information Appliances, Washing Machine, Cleaning Appliance, Cooktop, Cooking Range, Microwave & Oven, Others), By Distribution Channel (Supermarket & Hypermarket, Specialty Stores, e-Commerce, Others) And Competitive Landscape
Product Code: ETC058648 | Publication Date: Mar 2023 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 30 |
Latin America household appliances market is witnessing a growing trend towards energy efficiency in household appliances in Latin America, driven by rising energy costs and concerns about climate change. As a result, manufacturers have been developing and promoting appliances that consume less energy. Additionally, E-commerce sales of household appliances in Latin America have been increasing in recent years, driven by the convenience of online shopping and the pandemic-related restrictions on in-person shopping. Many traditional retailers have also started offering online sales channels to remain competitive. Further, the manufacturers have been introducing innovative features in household appliances to enhance their functionality and appeal to consumers. For example, some refrigerators now include touchscreens and smart technology that allows them to be controlled from a smartphone. Moreover, the household appliances market in Latin America has become increasingly competitive, with both local and international brands vying for market share. This has led to more aggressive marketing campaigns and lower prices for consumers.
In the Latin America household appliances industry, several Latin American countries have introduced initiatives aimed at promoting energy efficiency in household appliances, such as labelling schemes that indicate the energy efficiency of appliances and financial incentives for consumers who purchase energy-efficient products. Additionally, consumers in Latin America are becoming more conscious of their environmental impact and are seeking out energy-efficient appliances that help to reduce their energy consumption and bills. Further, smart appliances, such as refrigerators and washing machines, are gaining popularity in Latin America due to their convenience and ability to connect to other devices. Moreover, with the COVID-19 pandemic, consumers in Latin America are increasingly focused on maintaining a healthy and hygienic home environment, leading to an increased demand for appliances such as air purifiers and washing machines with sanitizing cycles.
Latin America household appliances market major growth drivers are increased disposable income of households, with demand clustered on basic cookers, refrigerators, and washing machines. The growth in the market is also driven by the growth in the middle-class population in Latin America, which is anticipated to also bring opportunities for growth-seeking market players in the product market. Declining inflation rates, along with low credit rates also expected to lead to the growth of the market through which customers have easy access to these appliances. Moreover, E-commerce and advertisements through digital mediums also add to the growth and are anticipated to be potent growth proliferators of the market in the coming time zone. However, the low saving ratio in the country might be a challenge to the growth of the household appliances market in Latin America.
According to 6Wresearch, the Latin America Household Appliances Market size has substantial growth prospects in 2020-2026. Brazil constitutes half of the appliances market of Latin America owing to the increased middle-class population in the country which is shifting interest towards an urban lifestyle. Other major markets are Mexico and Argentina. Smart technology and voice activation are expected to continue to be the major attraction for consumers. The government has also launched a program with the goal of replacing refrigerators in accordance to lower the dependability of released Chlorofluorocarbons (CFCs) in the environment. The policy mainly focuses on improving the replacement of refrigerators to seek environmental sustainability. The surge in the number of small households and the rise in the number of rented houses have brought a shift in customer preferences and is expected to be a growth proliferator for the market.
However, the current COVID situation has negatively affected growth. Owing to the nationwide lockdowns imposed, the markets have been highly disrupted disturbing the demand and supply chain of the product and, further, leading to slow market growth.
The key market players in the Household Appliances Market globally are LG Electronics, Havells India Ltd., BSH Home Appliances, Midea Group, Miele & Cie, Haier Inc., Panasonic Corporation, Electrolux, Samsung, Whirlpool Corporation, Morphy Richards, Hitachi Appliances Inc., Koninlijke Philips N.V. and Bosch.
Latin America Household appliances market report thoroughly covers the market by product, distribution channel and countries including Mexico, Brazil, Argentina and the rest of Latin America. Latin American household appliances outlook report provides an unbiased and detailed analysis of ongoing Latin American household appliances market trends, opportunities/high growth areas and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Latin America household appliances market is projected to witness substantial growth in the forthcoming years on the back of the rising construction of houses with the growing population base which subsequently instigated the purchase the new home appliances which further proven beneficial for the market landscape. Further, the growing number of working women who seek automatic and connected appliances with less manual involvement saves time and this is resulting in the purchase of premium technically advanced appliances which are further expected to bolster the growth of household appliances in Latin America region in the forthcoming years.
The Household Appliances Market in Latin America includes the following segments
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Latin America Household Appliances Market Overview |
3.1 Latin America Regional Macro Economic Indicators |
3.2 Latin America Household Appliances Market Revenues & Volume, 2020 & 2027F |
3.3 Latin America Household Appliances Market - Industry Life Cycle |
3.4 Latin America Household Appliances Market - Porter's Five Forces |
3.5 Latin America Household Appliances Market Revenues & Volume Share, By Countries, 2020 & 2027F |
3.6 Latin America Household Appliances Market Revenues & Volume Share, By Product, 2020 & 2027F |
3.7 Latin America Household Appliances Market Revenues & Volume Share, By Distribution Channel, 2020 & 2027F |
4 Latin America Household Appliances Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Latin America Household Appliances Market Trends |
6 Latin America Household Appliances Market, 2017 - 2027 |
6.1 Latin America Household Appliances Market, Revenues & Volume, By Product, 2017 - 2027 |
6.2 Latin America Household Appliances Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
7 Brazil Household Appliances Market, 2017 - 2027 |
7.1 Brazil Household Appliances Market, Revenues & Volume, By Product, 2017 - 2027 |
7.2 Brazil Household Appliances Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
8 Mexico Household Appliances Market, 2017 - 2027 |
8.1 Mexico Household Appliances Market, Revenues & Volume, By Product, 2017 - 2027 |
8.2 Mexico Household Appliances Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
9 Argentina Household Appliances Market, 2017 - 2027 |
9.1 Argentina Household Appliances Market, Revenues & Volume, By Product, 2017 - 2027 |
9.2 Argentina Household Appliances Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
10 Rest of Latin America Household Appliances Market, 2017 - 2027 |
10.1 Rest of Latin America Household Appliances Market, Revenues & Volume, By Product, 2017 - 2027 |
10.2 Rest of Latin America Household Appliances Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
11 Latin America Household Appliances Market Key Performance Indicators |
12 Latin America Household Appliances Market - Opportunity Assessment |
12.1 Latin America Household Appliances Market Opportunity Assessment, By Countries, 2020 & 2027F |
12.2 Latin America Household Appliances Market Opportunity Assessment, By Product, 2020 & 2027F |
12.3 Latin America Household Appliances Market Opportunity Assessment, By Distribution Channel, 2020 & 2027F |
13 Latin America Household Appliances Market - Competitive Landscape |
13.1 Latin America Household Appliances Market Revenue Share, By Companies, 2020 |
13.2 Latin America Household Appliances Market Competitive Benchmarking, By Operating and Technical Parameters |
14 Company Profiles |
15 Recommendations |
16 Disclaimer |