Market Forecast By Types (Commercial Printing , Commercial Screen Printing, Books Printing), By Technology (Flexography Printing, Rotogravure Printing, Digital Printing, OffSet Printing, Others) And Competitive Landscape
Product Code: ETC036849 | Publication Date: Dec 2022 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Nigeria Printing Market is forecast to grow over the forecast period. The growth is attributed to the increasing demand for printed materials from various end-use industries such as advertising, publishing, packaging, and others. Additionally, the rising income levels, growing demand for digital and personalized printing, and the rapid expansion end-use industries. ย However, the high cost of raw materials and shortfall of highly trained labor are some of the challenges faced by the Nigeria Printing Industry during the forecast period. Nigeria has a large population with a rapidly growing middle class. This has led to an increase in purchasing power, which in turn is fueling the demand for printed products. The countryโs publishing sector is rapidly growing on the back of supportive government policies emboldening private investment in this sector.
According to 6Wresearch, Nigeria Printing Market is expected to grow during 2023-2029. The development of market is primarily driven by the growing demand for digital and personalized printing, government initiatives to promote entrepreneurship, rising income levels, and expanding end-use sectors. However, increasing cost of raw materials and dearth of skilled manpower are restraining market growth to some extent. There are opportunities for foreign companies in the Nigeria Printing Market in the areas of digital printing. The market has undergone several major threats that could hamper its growth such as high level of competition. Additionally, the government imposes high import taxes on printing equipment and materials, making it difficult for local businesses to compete against foreign competitors. Despite this, the Nigeria Printing Market Size is predicted to grow at a CAGR of over XX% during the forecast period on the back of increasing literacy rates, growing population, and increasing disposable incomes.
The printing industry in Nigeria is forecast to experience a significant impact from the COVID-19 outburst. The outbreak has resulted in economic slowdown which is expected to decrease the demand for print products as businesses reduced their marketing budgets. This is likely to result in lower revenues and profit margins for printing companies operating in Nigeria. The printing sector has been hit hard by the economic downturn. In addition, the pandemic has caused disruptions to supply chains and logistics which could further impact the profitability of printing businesses in Nigeria.
Based on Technology, the Nigeria Printing Market has been segmented by type into Flexography Printing, Rotogravure Printing, Digital Printing, OffSet Printing, and Others. Among these segments, the Offset Printing is account to lead the Nigeria Printing Market share owing to its low cost and easy availability of raw materials. On the other hand, the Digital Printing is anticipated to be the fastest-growing segment during the forecast period owing to its ability to produce high-quality prints.
The Nigeria Printing Market which is a part of Africa Printing Market is highly competitive with a large number of players offering a wide range of services. The major companies offer a wide range of printing services including rotogravure printing, digital printing, offset printing, and screen printing. They also offer a variety of value-added services, such as design and layout services to their clients.
The report offers a comprehensive study of the subsequent market segments: