Market Forecast by Countries (United States, Canada), By By Material (Wood, Fiberglass, Aluminum), By By Distribution Channel (Hypermarkets/supermarkets, Specialty stores, Online retailers, Others), By By Size (5 – 7 Feet, 5 – 10 Feet, > 10.5 Feet) And Competitive Landscape
Product Code: ETC182867 | Publication Date: May 2021 | Updated Date: Apr 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 250 | No. of Figures: 50 | No. of Tables: 25 | |
Report Name | North America Beach Umbrella Market |
Forecast Period | 2025-2031 |
Market Size | USD 231.8 million by 2031 |
CAGR | 6.3% |
Growing Sector | Hospitality |
North America Beach Umbrella Market report thoroughly covers the market By Countries By Material, By Distribution Channel, and By Size. The market outlook report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
North America Beach Umbrella Market was valued at USD 0.15 billion and is expected to reach USD 231.8 million, growing at a CAGR of around 6.3% from 2025 to 2031. One of the main drivers for the North America beach umbrella market is the increasing popularity of beach vacations and outdoor recreational activities. With more people opting for beach holidays, there has been a rise in demand for beach umbrellas to provide shade and sun protection.
North America Beach Umbrella Market is experiencing growth due to the expanding tourism sector and the increasing popularity of beachside vacations among both local and international tourists. This market encompasses a wide variety of products including traditional umbrellas, UV-protective umbrellas, and wind-resistant models, catering to the diverse needs of consumers seeking protection from the sun and wind while enjoying beachside leisure activities. The key factors propelling the market include rising disposable incomes, growing interest in outdoor recreational activities, and the enhancement of beach tourism infrastructure across the continent.
According to 6Wresearch, the North America Beach Umbrella Market size is anticipated to reach a CAGR of 6.3% during the forecast period of 2024-2030. The market is experiencing a notable growth trajectory, propelled by the region’s expanding tourism sector, increased awareness regarding skin cancer, and the increasing popularity of leisure activities along coastal areas. Apart from this, key trends fueling this growth necessitate the surge in demand for innovative, durable, and aesthetically appealing designs, as well as eco-friendly and UV protective umbrellas that cater to the evolving consumer preferences. However, the market faces restraints, such as the fluctuations in raw material prices and the vulnerability of the tourism industry to economic downturns and political instability in certain regions. Despite these challenges, emerging opportunities are plenty, particularly in the integration of technology in product offerings, like solar-powered charging stations in umbrellas, and the untapped potential in many North American beach destinations that are yet to fully explore and exploit the economic benefits of their coastal assets.
The market has witnessed the introduction of several novel products, such as wind-resistant umbrellas with advanced anchoring systems that resist even the strongest winds, and lightweight, folding beach tents that provide complete protection from harmful UV rays. Additionally, manufacturers are focusing on creating a diverse range of designs, colors, and sizes to cater to the varying demands of consumers. Furthermore, there is a growing trend towards eco-friendly and sustainable materials in umbrella production, highlighting the increasing consumer awareness towards environmental conservation.
The market presents lucrative investment opportunities for both established players and new entrants. The rising demand for beach tourism and the increasing emphasis on leisure and recreation activities among consumers provide a favorable environment for growth in the North America Beach Umbrella Market. Moreover, collaborations with hospitality businesses, resorts, and other recreational establishments can help expand the market reach for manufacturers. Additionally, investing in research and development to innovate new products that cater to specific consumer needs can also prove to be a successful strategy for companies looking to gain a competitive edge in the market.
Several North American nations have introduced policies and schemes aimed at boosting the North America Beach Umbrella Market Growth, recognizing its potential to significantly contribute to the tourism sector and local economies. For instance, governmental initiatives have focused on incentivizing local production of beach umbrellas, providing tax breaks, and offering subsidies to manufacturers. Additionally, there has been a concerted effort to implement sustainable practices within the industry, encouraging the use of eco-friendly materials and renewable energy in the production process.
The North America Beach Umbrella Industry is characterized by a mix of local artisans and international enterprises. Key players include Sunny Days Umbrellas Ltd., which is renowned for its innovative, durable designs, and EcoShade Solutions, applauded for its use of recycled materials. These companies, among others, are leading the market towards sustainability and innovation, providing a wide range of products that cater to the diverse preferences of consumers and tourism operators.
The North America Beach Umbrella Market is anticipated to see significant growth, driven by the increasing emphasis on outdoor activities and the rising number of international tourists. Advances in materials and design technology will offer more environmentally friendly and durable beach umbrellas. Further, collaborations between governments and key market players are anticipated to enhance public beach facilities, contributing to the overall expansion of the market. As the demand for beach umbrellas continues to rise, it is imperative for manufacturers and policymakers to prioritize sustainable practices. The future of the North America Beach Umbrella Industry looks bright, with endless possibilities for innovation and sustainable development.
The report offers a comprehensive study of the subsequent market segments and their leading categories
The United States is expected to hold a significant share in the market during the forecast period due to its highly developed tourism sector and growing interest in outdoor recreational activities.
According to Dhaval, Senior Research Analyst, 6Wresearch, the fiberglass segment is witnessing substantial growth due to its durability, flexibility, and resistance to corrosion.
The 5 - 7 feet segment is currently dominating the market, owing to its convenient size for personal use and ease of transportation.
By Distribution Channel, the online retailers segment is experiencing rapid growth due to the convenience of online shopping, a broader range of product selections, competitive pricing, and the increasing internet penetration across the region.
The report offers a comprehensive study of the subsequent market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 North America Beach Umbrella Market Overview |
3.1 North America Regional Macro Economic Indicators |
3.2 North America Beach Umbrella Market Revenues & Volume, 2021 & 2031F |
3.3 North America Beach Umbrella Market - Industry Life Cycle |
3.4 North America Beach Umbrella Market - Porter's Five Forces |
3.5 North America Beach Umbrella Market Revenues & Volume Share, By Countries, 2021 & 2031F |
3.6 North America Beach Umbrella Market Revenues & Volume Share, By By Material, 2021 & 2031F |
3.7 North America Beach Umbrella Market Revenues & Volume Share, By By Distribution Channel, 2021 & 2031F |
3.8 North America Beach Umbrella Market Revenues & Volume Share, By By Size, 2021 & 2031F |
4 North America Beach Umbrella Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 North America Beach Umbrella Market Trends |
6 North America Beach Umbrella Market, 2021 - 2031 |
6.1 North America Beach Umbrella Market, Revenues & Volume, By By Material, 2021 - 2031 |
6.2 North America Beach Umbrella Market, Revenues & Volume, By By Distribution Channel, 2021 - 2031 |
6.3 North America Beach Umbrella Market, Revenues & Volume, By By Size, 2021 - 2031 |
7 United States Beach Umbrella Market, 2021 - 2031 |
7.1 United States Beach Umbrella Market, Revenues & Volume, By By Material, 2021 - 2031 |
7.2 United States Beach Umbrella Market, Revenues & Volume, By By Distribution Channel, 2021 - 2031 |
7.3 United States Beach Umbrella Market, Revenues & Volume, By By Size, 2021 - 2031 |
8 Canada Beach Umbrella Market, 2021 - 2031 |
8.1 Canada Beach Umbrella Market, Revenues & Volume, By By Material, 2021 - 2031 |
8.2 Canada Beach Umbrella Market, Revenues & Volume, By By Distribution Channel, 2021 - 2031 |
8.3 Canada Beach Umbrella Market, Revenues & Volume, By By Size, 2021 - 2031 |
9 North America Beach Umbrella Market Key Performance Indicators |
10 North America Beach Umbrella Market - Opportunity Assessment |
10.1 North America Beach Umbrella Market Opportunity Assessment, By Countries, 2021 & 2031F |
10.2 North America Beach Umbrella Market Opportunity Assessment, By By Material, 2021 & 2031F |
10.3 North America Beach Umbrella Market Opportunity Assessment, By By Distribution Channel, 2021 & 2031F |
10.4 North America Beach Umbrella Market Opportunity Assessment, By By Size, 2021 & 2031F |
11 North America Beach Umbrella Market - Competitive Landscape |
11.1 North America Beach Umbrella Market Revenue Share, By Companies, 2021 |
11.2 North America Beach Umbrella Market Competitive Benchmarking, By Operating and Technical Parameters |
12 Company Profiles |
13 Recommendations |
14 Disclaimer |