Market Forecast by Countries (United States, Canada), By Product Type (Display Screen, Content Player, Software, Kiosk), By Display Screen Type (Panel Based, True Color LED), By Panel Based Display Screen Technology (LED, OLED, QLED), By True Color Application (Indoor, Outdoor), By Pixel Pitch (Indoor, Outdoor), By Verticals (Commercial (office Spaces), Transportation, Retail, Hospitality, Healthcare, Entertainment (Sports, Cultural and Reality Events, Amusement Parks), Others (Education & BFSI)) And Competitive Landscape
Product Code: ETC404069 | Publication Date: Aug 2022 | Updated Date: Aug 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 30 | |
Report Name | North America Digital Signage Market |
Forecast period | 2024-2030 |
CAGR | 13.7% |
Growing Sector | Retail |
The North America Digital Signage Market Report thoroughly covers the market by Countries, Product Type, Display Screen Type, Panel Based Display Screen Technology, True Color Application, Pixel Pitch and Vertical. The North America Digital Signage Market Outlook report provides an unbiased and detailed analysis of the ongoing North America Digital Signage market trends, opportunities/high growth areas, and market drivers. This would help stakeholders to devise and align their market strategies according to the current and future market dynamics.
The North America Digital Signage market is projected to witness substantial growth driven by the integration of advanced technologies and the increasing trend towards digitalization in various sectors. The market growth is stimulated by the demand for innovative advertising mediums and customer engagement platforms.
According to 6Wresearch, The North America Digital Signage Market size is projected to grow at a CARG of 13.7 % during 2024-2030. The growing need for effective communication tools, dynamic content display, and enhanced customer experience is driving the market growth. The rise in retail and hospitality sectors and the growing reliance on digital platforms for branding and audience engagement have also contributed to the market expansion. Moreover, the adoption of digital signage for information display in transportation and healthcare sectors is also propelling the market growth.
Despite the growing demand for Digital Signage in North America, the market faces several challenges such as integrating digital signage systems with existing infrastructure, network connectivity, software platforms, and third-party applications can be technically challenging. Compatibility issues, software updates, hardware compatibility, and network reliability present obstacles in seamless deployment and operation.
The North America Digital Signage Market is experiencing significant growth, with key players like Samsung Electronics, LG Electronics, Sharp Corporation, Panasonic Corporation, and Sony Corporation. These industry leaders are recognized for their advanced and robust digital signage solutions. They focus on innovative designs and customer-centric strategies to strengthen their market positions.
Government policies focus on promoting the ethical use of digital platforms for advertising and information display. Regulations encourage companies to deploy digital tools responsibly, ensuring transparency in ad content and upholding ethical standards in information utilization. Government initiatives include funding programs and incentives to support research and innovation in digital signages. Investments in technology development and training programs help drive advancements in digital display systems, contributing to market growth and competitiveness.
The North America Digital Signage Market is on a trajectory of substantial growth, with forecasts estimating significant market expansion. Future insights indicate a continued focus on technological advancements in digital signage systems. Innovations in LED technology, screen resolution, and software platforms are likely to drive the evolution of digital signage capabilities, enhancing their efficiency and display quality. Various sectors across North America are expected to increasingly adopt digital signage for diverse applications. Sectors such as retail, hospitality, healthcare, and transportation are likely to leverage digital signage to optimize operations, enhance customer experiences, and gain a competitive edge in the market.
According to Ravi Bhandari, Research Head, 6Wresearch, the "United States" segment is witnessing rapid growth due to the increasing adoption of digital tools and the presence of major market players.
The "Display Screen" segment is a major contributor to the market, driven by its various sizes, shapes, and configurations to suit diverse indoor and outdoor environments, including retail stores, corporate offices, entertainment venues, transportation hubs, and public spaces.
The "Panel Based" screen type is experiencing growth due to its high-quality display and versatility.
The "LED" technology is growing in this segment due their high brightness levels, excellent visibility in various lighting conditions, and energy efficiency, making it ideal for outdoor digital signage applications.
The "Indoor" application is gaining traction due their accurate color representation, sharp image quality, and dynamic content delivery captivate viewers, drive brand awareness, and increase customer engagement.
The pixel pitch for "Outdoor" is experiencing growth due to the cost-effective solutions for large-scale outdoor deployments requiring expansive screen sizes, broad coverage areas, and impactful messaging capabilities.
The retail sector uses digital signage for engaging advertising and promotions, while the hospitality sector leverages it for customer-directed content, driving growth in these sectors.
The report provides a detailed analysis of the following market segments
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 North America Digital Signage Market Overview |
3.1 North America Regional Macro Economic Indicators |
3.2 North America Digital Signage Market Revenues & Volume, 2020 & 2030F |
3.3 North America Digital Signage Market - Industry Life Cycle |
3.4 North America Digital Signage Market - Porter's Five Forces |
3.5 North America Digital Signage Market Revenues & Volume Share, By Countries, 2020 & 2030F |
3.6 North America Digital Signage Market Revenues & Volume Share, By Product Type, 2020 & 2030F |
3.7 North America Digital Signage Market Revenues & Volume Share, By Display Screen Type, 2020 & 2030F |
3.8 North America Digital Signage Market Revenues & Volume Share, By Panel Based Display Screen Technology, 2020 & 2030F |
3.9 North America Digital Signage Market Revenues & Volume Share, By True Color Application, 2020 & 2030F |
3.10 North America Digital Signage Market Revenues & Volume Share, By Pixel Pitch, 2020 & 2030F |
3.11 North America Digital Signage Market Revenues & Volume Share, By Verticals, 2020 & 2030F |
4 North America Digital Signage Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 North America Digital Signage Market Trends |
6 North America Digital Signage Market, 2020 - 2030 |
6.1 North America Digital Signage Market, Revenues & Volume, By Product Type, 2020 - 2030 |
6.2 North America Digital Signage Market, Revenues & Volume, By Display Screen Type, 2020 - 2030 |
6.3 North America Digital Signage Market, Revenues & Volume, By Panel Based Display Screen Technology, 2020 - 2030 |
6.4 North America Digital Signage Market, Revenues & Volume, By True Color Application, 2020 - 2030 |
6.5 North America Digital Signage Market, Revenues & Volume, By Pixel Pitch, 2020 - 2030 |
6.6 North America Digital Signage Market, Revenues & Volume, By Verticals, 2020 - 2030 |
7 United States Digital Signage Market, 2020 - 2030 |
7.1 United States Digital Signage Market, Revenues & Volume, By Product Type, 2020 - 2030 |
7.2 United States Digital Signage Market, Revenues & Volume, By Display Screen Type, 2020 - 2030 |
7.3 United States Digital Signage Market, Revenues & Volume, By Panel Based Display Screen Technology, 2020 - 2030 |
7.4 United States Digital Signage Market, Revenues & Volume, By True Color Application, 2020 - 2030 |
7.5 United States Digital Signage Market, Revenues & Volume, By Pixel Pitch, 2020 - 2030 |
7.6 United States Digital Signage Market, Revenues & Volume, By Verticals, 2020 - 2030 |
8 Canada Digital Signage Market, 2020 - 2030 |
8.1 Canada Digital Signage Market, Revenues & Volume, By Product Type, 2020 - 2030 |
8.2 Canada Digital Signage Market, Revenues & Volume, By Display Screen Type, 2020 - 2030 |
8.3 Canada Digital Signage Market, Revenues & Volume, By Panel Based Display Screen Technology, 2020 - 2030 |
8.4 Canada Digital Signage Market, Revenues & Volume, By True Color Application, 2020 - 2030 |
8.5 Canada Digital Signage Market, Revenues & Volume, By Pixel Pitch, 2020 - 2030 |
8.6 Canada Digital Signage Market, Revenues & Volume, By Verticals, 2020 - 2030 |
9 North America Digital Signage Market Key Performance Indicators |
10 North America Digital Signage Market - Opportunity Assessment |
10.1 North America Digital Signage Market Opportunity Assessment, By Countries, 2020 & 2030F |
10.2 North America Digital Signage Market Opportunity Assessment, By Product Type, 2020 & 2030F |
10.3 North America Digital Signage Market Opportunity Assessment, By Display Screen Type, 2020 & 2030F |
10.4 North America Digital Signage Market Opportunity Assessment, By Panel Based Display Screen Technology, 2020 & 2030F |
10.5 North America Digital Signage Market Opportunity Assessment, By True Color Application, 2020 & 2030F |
10.6 North America Digital Signage Market Opportunity Assessment, By Pixel Pitch, 2020 & 2030F |
10.7 North America Digital Signage Market Opportunity Assessment, By Verticals, 2020 & 2030F |
11 North America Digital Signage Market - Competitive Landscape |
11.1 North America Digital Signage Market Revenue Share, By Companies, 2023 |
11.2 North America Digital Signage Market Competitive Benchmarking, By Operating and Technical Parameters |
12 Company Profiles |
13 Recommendations |
14 Disclaimer |