Market Forecast by Countries (United States, Canada), By Type (Pearl Millet, Finger Millet, ProsoMillet, Others), By Distribution Channel (Trade Association& Organization, Traditional Grocery Stores, Supermarket, Online Stores, Others), By Application (Infant Food, Bakery Products, Beverages) And Competitive Landscape
Product Code: ETC182414 | Publication Date: May 2021 | Updated Date: Jan 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 30 | |
The North America Millets Market report extensively covers the market by Countries, Type, Distribution Channel, and Application. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help stakeholders to devise and align their market strategies according to the current and future market dynamics.
The North America Millets market is anticipated to witness significant growth during the forecast period. This growth can be attributed to factors such as increasing consumer awareness about the health benefits of millets, rising demand for gluten-free and plant-based food products, and the growing trend of veganism.
According to 6Wresearch, The North America Millets Market is projected to grow at a CAGR of 5.7% during the forecast period 2025-2031. Some of the major drivers contributing to the growth of the North America Millets Market include increasing health consciousness among consumers, growing preference for organic and natural food products, and the versatility of millets in various food applications. With more people adopting healthy lifestyles and incorporating whole grains into their diet, the demand for millets is expected to surge. The demand for millets in North America is also being driven by the growing trend of veganism, as well as government initiatives promoting sustainable and eco-friendly farming practices. Millets require less water and are highly resilient to droughts, making them a preferred crop in regions with arid climates.
Despite the numerous growth opportunities, the North America millets market also faces certain challenges. One of the main challenges is the limited availability and high cost of millet-based products. As these grains are not as widely cultivated or consumed in North America compared to other regions, their prices can be relatively higher. This may hinder their adoption among price-sensitive consumers.Moreover, there is also a lack of awareness about millets among consumers, which could lead to slower market growth.
Prominent players operating in the North America Millets Market include Bob's Red Mill, Great River Organic Milling, Shiloh Farms, Arrowhead Mills, and Nature’s Path Organic among others. These companies are focusing strategies such as partnerships, mergers and acquisitions, product developments, and innovations to strengthen their market position. Currently, Bob's Red Mill holds the largest share in the market.
The North America millets market also receives support from various government initiatives and regulations. For instance, in the United States, the USDA's Agricultural Marketing Service (AMS) has developed a voluntary certification program for millet farmers and handlers called the National Millet Branding Program. This program aims to promote the production and consumption of high-quality millets while also ensuring fair marketing practices for farmers. Additionally, various government organizations are promoting the benefits of millets through campaigns, workshops, and training programs. In Canada, the Government is working towards increasing awareness about millets as a sustainable crop alternative for conventional grains.
The North America Millets Market is expected to continue its growth trajectory in the coming years. Factors such as increasing health consciousness, government support, and growing preference for sustainable food options are expected to drive the demand for millets. Moreover, with advancements in technology and innovations in processing and packaging techniques, there is also room for further development of millet-based products. Furthermore, the versatility of millets in various food applications such as infant food, bakery products, and beverages will also contribute to the market growth.
According to Dhaval, Research Manager, 6Wresearch Pearl Millet still holds the largest share in the North America Millets Market among all types, due to its versatile use in various cuisines and high nutritional value.
Traditional grocery stores currently hold the largest share in the North America Millets Market. This can be attributed to the convenience and accessibility of traditional grocery stores for consumers to purchase their daily food items.
Infant food holds the largest share in the North America Millets Market by application. This can be attributed to the increasing awareness about the nutritional benefits of millets for infants and a growing preference for organic and natural ingredients in baby food products.
The United States currently holds the largest share in the North America Millets Market, owing to its high consumption of millet-based products and growing awareness among consumers about the health benefits of millets.
The market study offers an exhaustive analysis of the following market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 North America Millets Market Overview |
3.1 North America Regional Macro Economic Indicators |
3.2 North America Millets Market Revenues & Volume, 2021 & 2031F |
3.3 North America Millets Market - Industry Life Cycle |
3.4 North America Millets Market - Porter's Five Forces |
3.5 North America Millets Market Revenues & Volume Share, By Countries, 2021 & 2031F |
3.6 North America Millets Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.7 North America Millets Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.8 North America Millets Market Revenues & Volume Share, By Form, 2021 & 2031F |
4 North America Millets Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 North America Millets Market Trends |
6 North America Millets Market, 2021-2031 |
6.1 North America Millets Market, Revenues & Volume, By Type, 2021-2031 |
6.2 North America Millets Market, Revenues & Volume, By Distribution Channel, 2021-2031 |
6.3 North America Millets Market, Revenues & Volume, By Application, 2021-2031 |
7 United States Millets Market, 2021-2031 |
7.1 United States Millets Market, Revenues & Volume, By Type, 2021-2031 |
7.2 United States Millets Market, Revenues & Volume, By Distribution Channel, 2021-2031 |
7.3 United States Millets Market, Revenues & Volume, By Application, 2021-2031 |
8 Canada Millets Market, 2021-2031 |
8.1 Canada Millets Market, Revenues & Volume, By Type, 2021-2031 |
8.2 Canada Millets Market, Revenues & Volume, By Distribution Channel, 2021-2031 |
8.3 Canada Millets Market, Revenues & Volume, By Application, 2021-2031 |
9 North America Millets Market Key Performance Indicators |
10 North America Millets Market - Opportunity Assessment |
10.1 North America Millets Market Opportunity Assessment, By Countries, 2021 & 2031F |
10.2 North America Millets Market Opportunity Assessment, By Type, 2021 & 2031F |
10.3 North America Millets Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10.4 North America Millets Market Opportunity Assessment, By Application, 2021 & 2031F |
11 North America Millets Market - Competitive Landscape |
11.1 North America Millets Market Revenue Share, By Companies, 2024 |
11.2 North America Millets Market Competitive Benchmarking, By Operating and Technical Parameters |
12 Company Profiles |
13 Recommendations |
14 Disclaimer |