Market Forecast by Countries (United States, Canada), By Components (Solutions, Services), By Asset Types (Fixed Assets, Mobile Assets), By Organization Size (SMEs, Large Enterprises), By Vertical (Building Automation, Manufacturing, Healthcare, Retail, Energy & Utilities, Transportation & Logistics, Metal & Mining, Others), By Deployment Modes (On-premises, Cloud) And Competitive Landscape
Product Code: ETC075097 | Publication Date: Aug 2021 | Updated Date: Mar 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 30 | |
Report Name | North America Mobile Asset Management (MAM) Market |
Forecast Period | 2025-2031 |
Market Size |
USD 75 billion by 2031 |
CAGR | 8.4% |
Growing Sector | Transportation & Logistics |
North America Mobile Asset Management (MAM) Market report thoroughly covers the market by components, by asset types, by organization size, by vertical, by deployment modes and key countries. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
North America Mobile Asset Management (MAM) Market Size is expected to witness substantial growth, supported by the rising demand for streamlined asset management solutions. The market is projected to achieve a valuation of USD 75 billion by 2031, growing at a CAGR of 8.4 % from 2025 to 2031. The market expansion is fueled by advancements in cloud computing, IoT-enabled devices, and the increasing adoption of mobile technologies. The United States holds the largest share of the market due to its advanced technological landscape and the presence of major industry players.
North America Mobile Asset Management (MAM) Market has emerged as a pivotal industry sector, driven by the rapid digital transformation across various verticals. The integration of IoT, AI, and big data analytics has enhanced the efficiency and effectiveness of asset tracking, monitoring, and management. Businesses in North America are increasingly adopting MAM solutions to optimize asset utilization, reduce operational costs, and ensure regulatory compliance. The increasing penetration of mobile technology and advancements in cloud computing are expected to significantly impact market growth. The growing need to manage mobile assets effectively in sectors like manufacturing, healthcare, and transportation is propelling the North America Mobile Asset Management (MAM) Market Growth.
According to 6Wresearch, the North America Mobile Asset Management (MAM) Market is estimated to grow at a CAGR of 20.4% during the forecast period 2025-2031. The market is driven by the rising need for efficient tracking and monitoring of both fixed and mobile assets across diverse industries. With the increasing adoption of IoT, artificial intelligence, and cloud computing, organizations are leveraging mobile asset management solutions to streamline operations, enhance asset utilization, and minimize downtime. This growth is further accelerated by advancements in mobile technologies and the increasing penetration of smart devices, which allow for real-time asset monitoring and decision-making. Additionally, the widespread adoption of data-driven asset optimization strategies across sectors like transportation, manufacturing, and healthcare is significantly contributing to the market's expansion. The ongoing digital transformation in small and medium enterprises (SMEs) is also a notable factor, as these businesses increasingly invest in cost-effective MAM solutions to achieve operational efficiency and scalability.
Despite its growth potential, the North America Mobile Asset Management (MAM) Industry faces several challenges that could impede its progress. High initial implementation costs remain a significant barrier, particularly for SMEs, as these solutions often require substantial investments in hardware, software, and training. Additionally, the complexity of integrating MAM solutions with existing legacy systems presents technical difficulties that demand specialized expertise. Data security and privacy concerns also pose a significant challenge, as MAM systems collect and store vast amounts of sensitive information that could be vulnerable to cyberattacks. Furthermore, the lack of standardization across industries complicates the deployment of uniform solutions, leading to fragmented market growth. Resistance to technological adoption among traditional organizations and a shortage of skilled personnel proficient
North America Mobile Asset Management (MAM) Market indicate a growing focus on incorporating advanced technologies such as artificial intelligence (AI), machine learning (ML), and predictive analytics into MAM solutions. These technologies enable organizations to gain deeper insights into asset performance, reduce downtime, and enhance predictive maintenance capabilities. Another significant trend is the shift towards cloud-based MAM solutions, which offer greater flexibility, scalability, and cost-effectiveness compared to traditional on-premises systems. The integration of mobile asset management with 5G connectivity is also emerging as a game-changer, facilitating faster data transmission and more reliable asset tracking in real-time. Moreover, the use of augmented reality (AR) and virtual reality (VR) for asset visualization and training purposes is gaining traction, particularly in industries like manufacturing and healthcare. Sustainability is becoming a key focus, with companies adopting eco-friendly asset management practices to meet regulatory requirements and enhance their brand reputation.
North America Mobile Asset Management (MAM) Market presents significant investment opportunities for technology providers, software developers, and cloud service providers. The increasing demand for real-time asset tracking solutions, particularly in the transportation, logistics, and healthcare sectors, creates a lucrative market for innovative offerings. Startups and established players can capitalize on the growing adoption of cloud-based and IoT-enabled MAM solutions, which are gaining popularity due to their scalability and cost advantages. The SME segment offers untapped potential, as smaller businesses increasingly recognize the benefits of implementing MAM solutions for operational efficiency and cost reduction. Investments in AI-powered analytics tools and predictive maintenance solutions are also expected to yield high returns, given the growing emphasis on data-driven decision-making. Additionally, government initiatives supporting digital transformation and smart infrastructure development provide a favorable environment for investments in the North America Mobile Asset Management (MAM) Industry. Companies that align their strategies with these trends and offer tailored, industry-specific solutions are likely to gain a competitive edge in the market.
North America Mobile Asset Management (MAM) Market is characterized by the presence of several leading players offering a wide range of solutions and services to cater to diverse industry needs. Companies like IBM Corporation, SAP SE, Oracle Corporation, and Zebra Technologies have established themselves as key players in the market, leveraging their expertise in IoT, cloud computing, and data analytics. These companies are focused on continuous innovation, developing AI-powered and predictive analytics solutions to meet the evolving demands of businesses. Emerging players like AssetWorks and Savi Technology are gaining traction by offering tailored solutions for specific industries such as transportation and healthcare. Strategic partnerships, mergers, and acquisitions are common strategies adopted by these companies to expand their market presence and enhance their product portfolios.
Government initiatives play a crucial role in shaping the North America Mobile Asset Management (MAM) Market by promoting digital transformation and the adoption of smart technologies. Policies supporting the implementation of IoT, AI, and cloud computing in business operations have created a favorable regulatory environment for the MAM industry. In the United States, government programs focusing on infrastructure modernization and smart city development have increased the demand for advanced asset management solutions. Similarly, Canada has introduced initiatives to support the adoption of digital technologies in SMEs, providing grants and subsidies for technology implementation. Regulatory frameworks emphasizing data security and privacy protection have also encouraged companies to invest in secure and compliant MAM systems. These initiatives are expected to drive the North America Mobile Asset Management (MAM) Market Growth by fostering innovation and ensuring the widespread adoption of advanced asset management solutions.
The future of the North America Mobile Asset Management (MAM) Market looks promising, with technological advancements and increasing adoption across diverse industries driving sustained growth. The integration of AI, IoT, and blockchain technologies into MAM systems is expected to revolutionize asset tracking and management, providing enhanced transparency, security, and efficiency. Cloud-based MAM solutions will continue to dominate the market due to their scalability and cost-effectiveness, while the adoption of 5G technology will further enhance real-time asset monitoring capabilities. The healthcare sector is expected to emerge as a key growth driver, as hospitals and clinics increasingly adopt MAM solutions to optimize equipment utilization and ensure regulatory compliance. Similarly, the transportation and logistics sector will see significant advancements in fleet management and route optimization through MAM technologies. With growing awareness about the importance of sustainability, companies are likely to prioritize eco-friendly asset management practices, further shaping the North America Mobile Asset Management (MAM) Industry in the coming years.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
According to Ayushi, Senior Research Analyst, 6Wresearch, the Solutions segment dominates the market, driven by the need for comprehensive asset monitoring and optimization tools. Businesses prefer end-to-end solutions that offer real-time data tracking, predictive analytics, and automated workflows, making this segment a significant contributor to the North America Mobile Asset Management (MAM) Market Size.
The Mobile Assets segment holds the largest share due to the growing need for efficient tracking and management of dynamic and movable assets in industries like transportation, logistics, and retail. The segment’s growth is further bolstered by the rising adoption of IoT devices and cloud-based asset tracking solutions.
SMEs (Small and Medium Enterprises) segment is witnessing rapid growth as smaller businesses adopt MAM solutions to streamline their operations, reduce downtime, and gain competitive advantages.
Transportation & Logistics vertical dominates the market, accounting for the largest share. The sector relies heavily on MAM solutions for real-time fleet management, route optimization, and regulatory compliance. The integration of advanced technologies like GPS and telematics has further enhanced the utility of MAM solutions in this sector.
The Cloud deployment mode is the fastest-growing segment, attributed to its cost efficiency, scalability, and flexibility. Cloud-based solutions are increasingly preferred by organizations for their ability to provide real-time data access and seamless integration with existing systems, driving the North America Mobile Asset Management (MAM) Market Growth.
United States leads the market owing to its robust infrastructure, high technology adoption rate, and the presence of prominent MAM solution providers. Key industries like transportation, manufacturing, and healthcare are heavily investing in asset management technologies, propelling the North America Mobile Asset Management (MAM) Market Growth.
The market report covers the following segments
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 North America Mobile Asset Management (MAM) Market Overview |
3.1 North America Regional Macro Economic Indicators |
3.2 North America Mobile Asset Management (MAM) Market Revenues & Volume, 2021 & 2031F |
3.3 North America Mobile Asset Management (MAM) Market - Industry Life Cycle |
3.4 North America Mobile Asset Management (MAM) Market - Porter's Five Forces |
3.5 North America Mobile Asset Management (MAM) Market Revenues & Volume Share, By Countries, 2021 & 2031F |
3.6 North America Mobile Asset Management (MAM) Market Revenues & Volume Share, By Components, 2021 & 2031F |
3.7 North America Mobile Asset Management (MAM) Market Revenues & Volume Share, By Asset Types, 2021 & 2031F |
3.8 North America Mobile Asset Management (MAM) Market Revenues & Volume Share, By Organization Size, 2021 & 2031F |
3.9 North America Mobile Asset Management (MAM) Market Revenues & Volume Share, By Vertical, 2021 & 2031F |
3.10 North America Mobile Asset Management (MAM) Market Revenues & Volume Share, By Deployment Modes, 2021 & 2031F |
4 North America Mobile Asset Management (MAM) Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 North America Mobile Asset Management (MAM) Market Trends |
6 North America Mobile Asset Management (MAM) Market, 2021 - 2031 |
6.1 North America Mobile Asset Management (MAM) Market, Revenues & Volume, By Components, 2021 - 2031 |
6.2 North America Mobile Asset Management (MAM) Market, Revenues & Volume, By Asset Types, 2021 - 2031 |
6.3 North America Mobile Asset Management (MAM) Market, Revenues & Volume, By Organization Size, 2021 - 2031 |
6.4 North America Mobile Asset Management (MAM) Market, Revenues & Volume, By Vertical, 2021 - 2031 |
6.5 North America Mobile Asset Management (MAM) Market, Revenues & Volume, By Deployment Modes, 2021 - 2031 |
7 United States Mobile Asset Management (MAM) Market, 2021 - 2031 |
7.1 United States Mobile Asset Management (MAM) Market, Revenues & Volume, By Components, 2021 - 2031 |
7.2 United States Mobile Asset Management (MAM) Market, Revenues & Volume, By Asset Types, 2021 - 2031 |
7.3 United States Mobile Asset Management (MAM) Market, Revenues & Volume, By Organization Size, 2021 - 2031 |
7.4 United States Mobile Asset Management (MAM) Market, Revenues & Volume, By Vertical, 2021 - 2031 |
7.5 United States Mobile Asset Management (MAM) Market, Revenues & Volume, By Deployment Modes, 2021 - 2031 |
8 Canada Mobile Asset Management (MAM) Market, 2021 - 2031 |
8.1 Canada Mobile Asset Management (MAM) Market, Revenues & Volume, By Components, 2021 - 2031 |
8.2 Canada Mobile Asset Management (MAM) Market, Revenues & Volume, By Asset Types, 2021 - 2031 |
8.3 Canada Mobile Asset Management (MAM) Market, Revenues & Volume, By Organization Size, 2021 - 2031 |
8.4 Canada Mobile Asset Management (MAM) Market, Revenues & Volume, By Vertical, 2021 - 2031 |
8.5 Canada Mobile Asset Management (MAM) Market, Revenues & Volume, By Deployment Modes, 2021 - 2031 |
9 North America Mobile Asset Management (MAM) Market Key Performance Indicators |
10 North America Mobile Asset Management (MAM) Market - Opportunity Assessment |
10.1 North America Mobile Asset Management (MAM) Market Opportunity Assessment, By Countries, 2021 & 2031F |
10.2 North America Mobile Asset Management (MAM) Market Opportunity Assessment, By Components, 2021 & 2031F |
10.3 North America Mobile Asset Management (MAM) Market Opportunity Assessment, By Asset Types, 2021 & 2031F |
10.4 North America Mobile Asset Management (MAM) Market Opportunity Assessment, By Organization Size, 2021 & 2031F |
10.5 North America Mobile Asset Management (MAM) Market Opportunity Assessment, By Vertical, 2021 & 2031F |
10.6 North America Mobile Asset Management (MAM) Market Opportunity Assessment, By Deployment Modes, 2021 & 2031F |
11 North America Mobile Asset Management (MAM) Market - Competitive Landscape |
11.1 North America Mobile Asset Management (MAM) Market Revenue Share, By Companies, 2024 |
11.2 North America Mobile Asset Management (MAM) Market Competitive Benchmarking, By Operating and Technical Parameters |
12 Company Profiles |
13 Recommendations |
14 Disclaimer |