Market Forecast by Countries (United States, Canada), By Product Type (Hot Melt, Acrylic), By Material (Polypropylene, PVC), By Printing Ink (Water-based, UV-curable) And Competitive Landscape
Product Code: ETC4624263 | Publication Date: Jul 2023 | Updated Date: Jan 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 300 | |
Report Name | North America Printed Tape Market |
Forecast Period | 2025-2031 |
Market Size | USD 4.5 billion by 2031 |
CAGR | 4.5% |
Growing Sector | Ecommerce industry |
North America Printed Tape Market report thoroughly covers the market By Countries, by product type, By material, by printing ink. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
North America Printed Tape Market was valued at USD 3 billion and is expected to reach USD 4.5 billion, growing at a CAGR of around 4.5% from 2025 to 2031. Printed tape has become an essential packaging material in the North American region. With the growing demand for e-commerce and online shopping, printed tape has seen a significant increase in its usage. It not only offers secure packaging but also acts as a way to promote businesses through branding and advertising.
The North America printed tape market is expected to experience significant growth between 2025-2031. This can be attributed to various factors such as the growing e-commerce industry, increasing demand for eco-friendly packaging solutions, and the rise in manufacturing activities. According to 6Wresearch, the North America Printed Tape Market Size is expected to reach a significant CAGR of 4.5% during the forecast period 2025-2031. The e-commerce sector has experienced significant growth in recent years, driving increased demand for packaging materials such as printed tapes, essential for securing shipments and protecting goods during transit. Simultaneously, the emphasis on sustainable practices has surged, prompting businesses to adopt eco-friendly packaging solutions like biodegradable or paper-based printed tapes.
This shift is anticipated to fuel the expansion of the printed tape market in North America. Additionally, growing manufacturing activities across industries such as food and beverage, automotive, and electronics are amplifying the demand for reliable and efficient packaging solutions. Technological advancements and rising preferences for sustainable and efficient logistics further bolster market growth, creating significant opportunities for manufacturers and suppliers. Government initiatives to reduce plastic waste also contribute positively.
However, despite this positive outlook, there are certain challenges that the market may have to face. Including competition from flexible and digital packaging alternatives, stringent sustainability regulations, and raw material price volatility. Companies must innovate and adapt strategies to address these obstacles and sustain market competitiveness.
The North America printed tape market is poised for substantial growth, driven by advancements in packaging technologies and rising demand for customized product labelling. Beyond traditional applications like sealing packages and securing boxes, printed tape is increasingly utilized for brand promotion and advertising. A prominent trend in the market is the adoption of eco-friendly materials for tape production. With heightened environmental awareness, manufacturers are transitioning to biodegradable options such as recycled paper and compostable plastics. Additionally, the integration of smart packaging technologies, including sensors and QR codes, is gaining traction. These innovations enhance consumer engagement by providing instant access to product information. The market also sees growing demand for high-quality graphics and designs, prompting companies to invest in advanced printing technologies for visually appealing, brand-promoting tapes. The rise of e-commerce further fuels the market, with increased requirements for reliable packaging and clear labelling. These trends underscore the sector's innovative response to shifting consumer preferences.
The North America printed tape market is poised for significant growth from 2025 to 2031, driven by rising demand for advanced packaging solutions across industries such as e-commerce, food and beverage, and healthcare. This growth offers substantial investment opportunities for businesses aiming to strengthen their presence in the region. Key areas for investment include product innovation, with an emphasis on sustainable and customizable printed tapes to meet increasing consumer preferences for eco-friendly and visually appealing packaging. Companies can also explore automation technologies to enhance production efficiency and cost-effectiveness.
Expanding distribution channels is another promising opportunity, particularly in light of the e-commerce sector's rapid expansion. Collaborating with online retailers can help businesses increase market reach. Additionally, investing in research and development can facilitate the introduction of superior materials and adhesives, catering to evolving industry requirements. By embracing innovation, leveraging technology, and forging strategic partnerships, businesses can capitalize on the growing potential of the printed tape market and achieve sustainable growth.
The North America printed tape market is a highly competitive industry, with the presence of numerous leading players. These players are constantly seeking to outshine their competitors by introducing innovative products and expanding their product portfolio. Some of the key players dominating the North America printed tape market include 3M Company, Avery Dennison Corporation, Intertape Polymer Group Inc., Shurtape Technologies LLC, Scapa Group PLC, among others. These companies have a strong presence in the region and offer a diverse range of printed tape products for various applications.
Moreover, these leading players also focus on strategic partnerships and collaborations with other companies to expand their market share and cater to a wider customer base. With increasing demand for printed tapes in various industries, these key players are expected to continue their dominance in the North America market in the coming years.
The growing demand for printed tape in North America underscores the importance of government regulations in ensuring the market's efficient operation. These regulations uphold quality standards, safety measures, and fair competition while safeguarding consumer rights. A key focus of these regulations is product labelling, mandating the clear display of critical information such as specifications, ingredients, and manufacturer details. They also enforce size and adhesive strength standards to ensure product uniformity. Environmental regulations are increasingly significant, with governments imposing stricter guidelines to minimize carbon footprints and encourage the use of eco-friendly materials, fostering sustainability. Additionally, trade agreements and tariffs shape the market landscape by promoting fair trade and protecting domestic industries from foreign competition.
Overall, government regulations are pivotal in sustaining a competitive and sustainable printed tape market. Manufacturers must remain vigilant and adapt to evolving regulations to meet consumer demands and retain their market position.
The North America printed tape market is poised for significant growth from 2025 to 2031, driven by the expanding e-commerce sector and advancements in the packaging industry. Technological innovations have made it more accessible and cost-effective for businesses to customize packaging with printed tapes, fostering widespread adoption. A key trend shaping the market is the emphasis on sustainability, as environmentally conscious consumers demand eco-friendly solutions. This has prompted manufacturers to develop biodegradable and recyclable printed tapes.
Additionally, the rise of social media and influencer marketing has heightened demand for branded and customized tapes as a tool for brand recognition and customer loyalty. Digital printing technologies further contribute to market growth by enabling high-quality, intricate designs that enhance product aesthetics. The surge in online shopping underscores the role of printed tapes in creating distinctive packaging and memorable unboxing experiences. Geographically, the United States leads due to its robust e-commerce infrastructure, while Canada and Mexico are also expected to see substantial growth, driven by industrialization and growing interest in sustainable packaging.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
The United States has always been a key player in the global packaging industry and this is unlikely to change anytime soon. With a strong economy and a well-developed e-commerce sector, the demand for printed tapes is expected to continue to grow in the country. The US also has one of the largest manufacturing sectors in the world, driving the need for packaging and labelling solutions, including printed tapes.
According to Ravi Bhandari, Research Head, 6Wresearch, Acrylic printed tapes are expected to lead the product type segment in North America. This is due to their versatility and durability, making them suitable for a wide range of applications. They also offer better adhesion compared to hot melt tapes, making them ideal for heavy duty packaging needs.
Polypropylene is projected to be the leading material used in printed tape production in North America. This is because it offers high strength and tear resistance while remaining lightweight and cost-effective. It is also recyclable, which aligns with the growing environmental consciousness among consumers.
Water-based printing ink is expected to dominate the North America printed tape market in the coming years. This type of ink offers several advantages over other options, including better color vibrancy, fast drying time and lower environmental impact. With more companies shifting towards sustainable practices, the demand for water-based ink is likely to increase.
The market report has been segmented and sub-segmented into the following categories:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 North America Printed Tape Market Overview |
3.1 North America Regional Macro Economic Indicators |
3.2 North America Printed Tape Market Revenues & Volume, 2021 & 2031F |
3.3 North America Printed Tape Market - Industry Life Cycle |
3.4 North America Printed Tape Market - Porter's Five Forces |
3.5 North America Printed Tape Market Revenues & Volume Share, By Countries, 2021 & 2031F |
3.6 North America Printed Tape Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.7 North America Printed Tape Market Revenues & Volume Share, By Material, 2021 & 2031F |
3.8 North America Printed Tape Market Revenues & Volume Share, By Printing Ink, 2021 & 2031F |
4 North America Printed Tape Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 North America Printed Tape Market Trends |
6 North America Printed Tape Market, 2021 - 2031 |
6.1 North America Printed Tape Market, Revenues & Volume, By Product Type, 2021 - 2031 |
6.2 North America Printed Tape Market, Revenues & Volume, By Material, 2021 - 2031 |
6.3 North America Printed Tape Market, Revenues & Volume, By Printing Ink, 2021 - 2031 |
7 United States Printed Tape Market, 2021 - 2031 |
7.1 United States Printed Tape Market, Revenues & Volume, By Product Type, 2021 - 2031 |
7.2 United States Printed Tape Market, Revenues & Volume, By Material, 2021 - 2031 |
7.3 United States Printed Tape Market, Revenues & Volume, By Printing Ink, 2021 - 2031 |
8 Canada Printed Tape Market, 2021 - 2031 |
8.1 Canada Printed Tape Market, Revenues & Volume, By Product Type, 2021 - 2031 |
8.2 Canada Printed Tape Market, Revenues & Volume, By Material, 2021 - 2031 |
8.3 Canada Printed Tape Market, Revenues & Volume, By Printing Ink, 2021 - 2031 |
9 North America Printed Tape Market Key Performance Indicators |
10 North America Printed Tape Market - Opportunity Assessment |
10.1 North America Printed Tape Market Opportunity Assessment, By Countries, 2021 & 2031F |
10.2 North America Printed Tape Market Opportunity Assessment, By Product Type, 2021 & 2031F |
10.3 North America Printed Tape Market Opportunity Assessment, By Material, 2021 & 2031F |
10.4 North America Printed Tape Market Opportunity Assessment, By Printing Ink, 2021 & 2031F |
11 North America Printed Tape Market - Competitive Landscape |
11.1 North America Printed Tape Market Revenue Share, By Companies, 2024 |
11.2 North America Printed Tape Market Competitive Benchmarking, By Operating and Technical Parameters |
12 Company Profiles |
13 Recommendations |
14 Disclaimer |