Market Forecast by Countries (United States, Canada), By Product (Vinyl Sheets, Vinyl Tiles, Luxury Vinyl Tiles), By Application (Residential, Commercial) And Competitive Landscape
Product Code: ETC075371 | Publication Date: Apr 2025 | Updated Date: Apr 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 30 | |
Report Name | North America Vinyl Flooring Market |
Forecast Period | 2025-2031 |
Market Size | USD 9.29 billion by 2031 |
CAGR | 8.8% |
Growing Sector | Commercial |
North America Vinyl Flooring Market report thoroughly covers the market by product, application and countries. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The North America vinyl flooring market was valued at USD 5.68 billion in 2025, and it is expected to reach USD 9.29 billion by 2031. This expansion is being driven by rising demand for long-lasting, low-cost, and elegant flooring solutions in the residential, commercial, and industrial sectors, as well as technological advancements in manufacturing.
The North America vinyl flooring market expanded significantly between 2025 and 2031 due to the growing need for long-lasting, reasonably priced flooring options. Increasing residential and commercial construction, advances in design technology, and sustainability trends have all contributed to market growth, making vinyl flooring a popular choice for a variety of applications.
According to 6Wresearch, North America Vinyl Flooring Market size is expected to grow at a significant CAGR of 8.8% during 2025-2031. The North America vinyl flooring market is driven by several key factors that contribute to its growth and increasing adoption. One major driver is the rising demand for cost-effective and durable flooring solutions across residential, commercial, and industrial sectors. Vinyl flooring offers superior resistance to wear and tear, making it an attractive option for high-traffic areas. Additionally, advancements in manufacturing have introduced innovative designs, improved textures, and enhanced visual appeal, allowing vinyl flooring to mimic premium materials like wood and stone at a fraction of the cost. The ease of installation and low maintenance requirements further bolster its market appeal, leading to the North America Vinyl Flooring Market growth.
However, the market also faces notable challenges. Environmental concerns over the use of non-renewable resources and the disposal of vinyl products remain a critical issue, as vinyl flooring often contains PVC, which is not biodegradable. To address these challenges, manufacturers are being urged to develop more sustainable production practices and recyclable materials. Additionally, fluctuating raw material prices and competition from alternative flooring options, such as hardwood and ceramic tiles, pose constraints on market growth.
Driven by increasing environmental concerns and strict rules, recent trends in the North America vinyl flooring industry show the move toward eco-friendly and sustainable flooring solutions. Particularly in the hotel and healthcare industries, the demand for luxury vinyl tiles (LVT) has exploded because of their durability, visual appeal, and simplicity of maintenance. Improved design flexibility because to technological production innovations including digital embossing and better printing methods has made vinyl flooring a preferred choice for both home and business environments. Furthermore changing the sector with growing inclination for robust and waterproof core vinyl flooring is providing better resilience and lifetime.
Growing demand in many different sectors makes the North America vinyl flooring market profitable investment prospects. Businesses making low VOC emissions and environmentally friendly vinyl flooring using recyclable materials by means of research and development (R&D) will get a competitive edge. Increasing consumer base for companies can be achieved by means of both online and offline expanding distribution networks. Strategic alliances with manufacturers, builders, and stores can also help to improve market penetration. Raw material suppliers, By means of automation and new manufacturing technologies, cost efficiency can also be driven, thereby guaranteeing sustainable development and larger profit margins for sector participants.
There is a lot of competition in the North America vinyl flooring market since several big companies inspire market development and innovation. Leading companies in the market are Mohawk Industries Inc., Tarkett SA, Armstrong Flooring Inc., Mannington Mills Inc., Congoleum Corporation, Forbo Holding AG, Gerflor SAS, Shaw Industries Group Inc., Interface Inc., and Beaulieu International Group NV. These important firms concentrate on broadening their product lines, streamlining manufacturing techniques, and using digitalization to improve consumer encounters.
To lower environmental effect, governments all throughout North America are aggressively pushing sustainable flooring options. Encouraging circular economy ideas, the US Environmental Protection Agency (EPA) has set rules for recycling and repurposing end-of- life vinyl flooring materials. Adoption of environmentally friendly flooring solutions is being facilitated by several state-level incentives and green building certifications including LEED (Leadership in Energy and Environmental Design). More stringent rules on phthalates and other dangerous chemicals used in vinyl flooring creation have also pushed producers to create with better, bio-based substitutes. These projects seek to guarantee environmental and safety criteria are followed while supporting sustainable development.
The North America vinyl flooring industry is expected to witness steady growth in the coming years, driven by advances in technology and increasing consumer demand for aesthetically appealing and durable flooring solutions. The integration of innovative features such as enhanced scratch resistance, waterproof capabilities, and easy installation methods will continue to attract a broad consumer base. Furthermore, heightened awareness of sustainability is likely to fuel the adoption of eco-friendly vinyl flooring options, with manufacturers investing in recyclable materials and greener production techniques. The rise in renovation activities across residential and commercial spaces, coupled with urbanization trends, will further bolster market expansion.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
According to Ravi Bhandari, Research Head, 6Wresearch, the luxury vinyl tiles (LVT) industry dominates the North American vinyl flooring market, owing to its longevity, aesthetic appeal, and simplicity of care. Increasing demand from the residential, commercial, and healthcare sectors, combined with technology improvements, drives market expansion.
The United States dominates the North American vinyl flooring industry, owing to robust construction activity, increased demand for luxury vinyl tiles (LVT), and a growing preference for eco-friendly flooring options. Advanced industrial innovations and increased customer awareness help the country maintain its leading market position.
The North America Vinyl Flooring Market report provides a detailed analysis of the following market segments
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 North America Vinyl Flooring Market Overview |
3.1 North America Regional Macro Economic Indicators |
3.2 North America Vinyl Flooring Market Revenues & Volume, 2021 & 2031F |
3.3 North America Vinyl Flooring Market - Industry Life Cycle |
3.4 North America Vinyl Flooring Market - Porter's Five Forces |
3.5 North America Vinyl Flooring Market Revenues & Volume Share, By Countries, 2021 & 2031F |
3.6 North America Vinyl Flooring Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.7 North America Vinyl Flooring Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 North America Vinyl Flooring Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 North America Vinyl Flooring Market Trends |
6 North America Vinyl Flooring Market, 2021 - 2031 |
6.1 North America Vinyl Flooring Market, Revenues & Volume, By Product, 2021 - 2031 |
6.2 North America Vinyl Flooring Market, Revenues & Volume, By Application, 2021 - 2031 |
7 United States Vinyl Flooring Market, 2021 - 2031 |
7.1 United States Vinyl Flooring Market, Revenues & Volume, By Product, 2021 - 2031 |
7.2 United States Vinyl Flooring Market, Revenues & Volume, By Application, 2021 - 2031 |
8 Canada Vinyl Flooring Market, 2021 - 2031 |
8.1 Canada Vinyl Flooring Market, Revenues & Volume, By Product, 2021 - 2031 |
8.2 Canada Vinyl Flooring Market, Revenues & Volume, By Application, 2021 - 2031 |
9 North America Vinyl Flooring Market Key Performance Indicators |
10 North America Vinyl Flooring Market - Opportunity Assessment |
10.1 North America Vinyl Flooring Market Opportunity Assessment, By Countries, 2021 & 2031F |
10.2 North America Vinyl Flooring Market Opportunity Assessment, By Product, 2021 & 2031F |
10.3 North America Vinyl Flooring Market Opportunity Assessment, By Application, 2021 & 2031F |
11 North America Vinyl Flooring Market - Competitive Landscape |
11.1 North America Vinyl Flooring Market Revenue Share, By Companies, 2024 |
11.2 North America Vinyl Flooring Market Competitive Benchmarking, By Operating and Technical Parameters |
12 Company Profiles |
13 Recommendations |
14 Disclaimer |
Market Forecast by Countries (United States, Canada), By Product (Vinyl Sheets, Vinyl Tiles, Luxury Vinyl Tiles), By Application (Residential, Commercial) And Competitive Landscape
Product Code: ETC075371 | Publication Date: Aug 2021 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 30 |
Report Name | North America Vinyl Flooring Market |
Base Year | 2022 |
Historical Period | 2019-2022 |
Forecast Period | 2023-2029 |
Growth Rate (CAGR) | 6.9% |
Report Coverage | Revenues & Volume, Market Trends, Drivers & Challenges, Market Forecast, Market Share |
Segment Coverage | By Countries, By Product, By Application |
Customization Scope | 100% customized reports available along with reliable data. Moreover, you can alter the segments, countries, and regions according to your needs. For further details, you can contact our research expert at sales@6wresearch.com |
Pricing and Purchase Options | Avail customization purchase option to know the exact pricing of your research needs |
North America Vinyl Flooring Market thoroughly covers the market by country, by product and by application. The outlook report provides an unbiased and detailed analysis of the ongoing Market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
North America Vinyl Flooring Market is anticipated to grow in the forecast period on account of increasing demand for cost-effective and durable flooring solutions. Vinyl flooring provides an affordable alternative to traditional hardwood or stone flooring, which makes it an alluring option for both residential and commercial domains.
According to 6Wresearch, North America Vinyl Flooring Market size is anticipated to grow at a CAGR of 6.9% to reach a volume of 538.49 million square metres during 2023-2029. The versatility of vinyl flooring is the main reason for the growth of the market. Vinyl flooring comes in various designs, textures, and colours, which allows consumers to achieve various aesthetic preferences. The vinyl flooring is known for its ease of installation, which appeals to both DIY enthusiasts and professional installers, reducing labour costs and installation time. Environmental sustainability is another crucial driver of the vinyl flooring market. Many vinyl flooring products have made strides in manufacturing eco-friendly and low-VOC (volatile organic compound) flooring options, which has heavily appealed to environmentally conscious consumers. Certain challenges exist in the North America Vinyl Flooring Industry. One of the primary challenges of the market is volatility in raw material prices. Vinyl flooring production is heavily dependent on petrochemical-based materials, and fluctuations in oil prices can lead to uncertainty in production costs.
The COVID-19 pandemic had a remarkable impact on the North America wireless charging market, In the early stages of the pandemic, the market experienced major disruptions in supply chains, manufacturing, and distribution due to the imposition of lockdowns and restrictions by the government. These disruptions led to delays in the launches of the product and restrained the growth trajectory of the market. As the pandemic progressed, certain aspects of the wireless charging market saw accelerated growth on account of the emergence of remote work, there was a rise in demand for convenient charging solutions. Wireless charging technology, offering a touchless and hassle-free way to keep devices powered up, gained popularity and led to a tremendous increase in North America Vinyl Flooring Market Share.
These are the leading players in the Vinyl Flooring Market In North America leading to the significant growth of the market.
According to Dhaval, Research Manager, 6Wresearch, the United States is expected to have a major share in the North America vinyl flooring market due to its wide use in commercial and residential domains.
Based on product, the market is divided into Vinyl Sheets, Vinyl Tiles and Luxury Vinyl Tiles. The Vinyl Sheets segment is expected to dominate the market due to its cost-effectiveness and durability.
Based on application, the residential sector will contribute majorly to the North America Viynl Flooring Market Growth due to its affordability and ease of maintenance and usage of various designs in home and living spaces.
The report offers a comprehensive study of the subsequent market segments: