Product Code: ETC4464040 | Publication Date: Jul 2023 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
Proximity marketing technology is on the rise in Saudi Arabia, especially in retail and advertising. This market includes solutions that leverage location-based data and mobile devices to deliver targeted marketing messages and promotions to consumers in close proximity to businesses and points of interest.
The Saudi Arabia Proximity Marketing market is witnessing substantial growth owing to the adoption of location-based marketing and personalized advertising using proximity technologies. Proximity marketing`s capability to offer targeted advertising, customer engagement, and location-based promotions contributes to its adoption. The demand for personalized marketing, customer engagement, and location-based advertising drives the Proximity Marketing market.
The Proximity market in Saudi Arabia encounters challenges related to privacy concerns, accuracy, and interference. Overcoming hurdles associated with addressing privacy concerns, ensuring accurate proximity detection, and minimizing signal interference remain significant challenges. Additionally, managing the integration of proximity technologies into various devices and applications poses challenges for market growth.
The pandemic had a transformative impact on the market in Saudi Arabia. With an increased focus on online banking and financial services, organizations in the banking and finance sector sought comprehensive security solutions to protect customer data and transactions. The crisis underscored the importance of financial security.
Leading companies in this market are Google, Apple Inc., and Kontakt.io.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Saudi Arabia Proximity Marketing Market Overview |
3.1 Saudi Arabia Country Macro Economic Indicators |
3.2 Saudi Arabia Proximity Marketing Market Revenues & Volume, 2021 & 2031F |
3.3 Saudi Arabia Proximity Marketing Market - Industry Life Cycle |
3.4 Saudi Arabia Proximity Marketing Market - Porter's Five Forces |
3.5 Saudi Arabia Proximity Marketing Market Revenues & Volume Share, By Location, 2021 & 2031F |
3.6 Saudi Arabia Proximity Marketing Market Revenues & Volume Share, By Technology, 2021 & 2031F |
3.7 Saudi Arabia Proximity Marketing Market Revenues & Volume Share, By Hardware, 2021 & 2031F |
3.8 Saudi Arabia Proximity Marketing Market Revenues & Volume Share, By Software, 2021 & 2031F |
3.9 Saudi Arabia Proximity Marketing Market Revenues & Volume Share, By Service, 2021 & 2031F |
3.10 Saudi Arabia Proximity Marketing Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Saudi Arabia Proximity Marketing Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Saudi Arabia Proximity Marketing Market Trends |
6 Saudi Arabia Proximity Marketing Market, By Types |
6.1 Saudi Arabia Proximity Marketing Market, By Location |
6.1.1 Overview and Analysis |
6.1.2 Saudi Arabia Proximity Marketing Market Revenues & Volume, By Location, 2021-2031F |
6.1.3 Saudi Arabia Proximity Marketing Market Revenues & Volume, By Indoor, 2021-2031F |
6.1.4 Saudi Arabia Proximity Marketing Market Revenues & Volume, By Outdoor, 2021-2031F |
6.2 Saudi Arabia Proximity Marketing Market, By Technology |
6.2.1 Overview and Analysis |
6.2.2 Saudi Arabia Proximity Marketing Market Revenues & Volume, By Wi-Fi, 2021-2031F |
6.2.3 Saudi Arabia Proximity Marketing Market Revenues & Volume, By BLE Beacon, 2021-2031F |
6.2.4 Saudi Arabia Proximity Marketing Market Revenues & Volume, By Near Field Communication (NFC), 2021-2031F |
6.2.5 Saudi Arabia Proximity Marketing Market Revenues & Volume, By GPS Geofencing, 2021-2031F |
6.2.6 Saudi Arabia Proximity Marketing Market Revenues & Volume, By Others, 2021-2031F |
6.3 Saudi Arabia Proximity Marketing Market, By Hardware |
6.3.1 Overview and Analysis |
6.3.2 Saudi Arabia Proximity Marketing Market Revenues & Volume, By Sensors, 2021-2031F |
6.3.3 Saudi Arabia Proximity Marketing Market Revenues & Volume, By RFID Tags, 2021-2031F |
6.3.4 Saudi Arabia Proximity Marketing Market Revenues & Volume, By Others, 2021-2031F |
6.4 Saudi Arabia Proximity Marketing Market, By Software |
6.4.1 Overview and Analysis |
6.4.2 Saudi Arabia Proximity Marketing Market Revenues & Volume, By Content Management System, 2021-2031F |
6.4.3 Saudi Arabia Proximity Marketing Market Revenues & Volume, By Location Analytics, 2021-2031F |
6.4.4 Saudi Arabia Proximity Marketing Market Revenues & Volume, By Context Accelerator and Geofencing, 2021-2031F |
6.4.5 Saudi Arabia Proximity Marketing Market Revenues & Volume, By Others, 2021-2031F |
6.5 Saudi Arabia Proximity Marketing Market, By Service |
6.5.1 Overview and Analysis |
6.5.2 Saudi Arabia Proximity Marketing Market Revenues & Volume, By Consulting Services, 2021-2031F |
6.5.3 Saudi Arabia Proximity Marketing Market Revenues & Volume, By Deployment & Integration Services, 2021-2031F |
6.5.4 Saudi Arabia Proximity Marketing Market Revenues & Volume, By Application Support & Maintenance Services, 2021-2031F |
6.6 Saudi Arabia Proximity Marketing Market, By Application |
6.6.1 Overview and Analysis |
6.6.2 Saudi Arabia Proximity Marketing Market Revenues & Volume, By Retail & E-Commerce, 2021-2031F |
6.6.3 Saudi Arabia Proximity Marketing Market Revenues & Volume, By Healthcare, 2021-2031F |
6.6.4 Saudi Arabia Proximity Marketing Market Revenues & Volume, By Infrastructural, 2021-2031F |
7 Saudi Arabia Proximity Marketing Market Import-Export Trade Statistics |
7.1 Saudi Arabia Proximity Marketing Market Export to Major Countries |
7.2 Saudi Arabia Proximity Marketing Market Imports from Major Countries |
8 Saudi Arabia Proximity Marketing Market Key Performance Indicators |
9 Saudi Arabia Proximity Marketing Market - Opportunity Assessment |
9.1 Saudi Arabia Proximity Marketing Market Opportunity Assessment, By Location, 2021 & 2031F |
9.2 Saudi Arabia Proximity Marketing Market Opportunity Assessment, By Technology, 2021 & 2031F |
9.3 Saudi Arabia Proximity Marketing Market Opportunity Assessment, By Hardware, 2021 & 2031F |
9.4 Saudi Arabia Proximity Marketing Market Opportunity Assessment, By Software, 2021 & 2031F |
9.5 Saudi Arabia Proximity Marketing Market Opportunity Assessment, By Service, 2021 & 2031F |
9.6 Saudi Arabia Proximity Marketing Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Saudi Arabia Proximity Marketing Market - Competitive Landscape |
10.1 Saudi Arabia Proximity Marketing Market Revenue Share, By Companies, 2024 |
10.2 Saudi Arabia Proximity Marketing Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |