Product Code: ETC048307 | Publication Date: Jul 2023 | Updated Date: May 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Singapore Beer market currently, in 2023, has witnessed an HHI of 746, Which has decreased slightly as compared to the HHI of 985 in 2017. The market is moving towards highly competitive. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The Singapore beer market is expected to grow at a CAGR of 1.11% during the forecast period 2020-2026. This growth is attributed to the increasing demand for premium and craft beer in the country due to rising disposable incomes, growing health consciousness among consumers, and government initiatives such as excise duty cuts on small breweries.
Growing demand for premium and craft beers in Singapore ??? The demand for specialty/premium beers has been on the rise in recent years due to popularity of new brewing styles like IPA (India Pale Ale), Pilsner, Hefeweizen, Bock ETC, and also because of their unique flavor profiles that appeal more to an increasingly discerning consumer base seeking out high quality products.Increasing per capita income & changing lifestyle preferences ??? Per capita income levels have been steadily increasing over the past few years which has resulted in increased spending power amongst consumers who are now willing to pay a higher price for better quality products. Additionally, there has been an increase in leisure activities leading people opting out from traditional forms of entertainment such as having a drink with friends or family at a local bar or pub instead opting for something more upscale like trying different types of beers while dining out with close ones as part of leisurely outings.
Presence of substitute beverages ??? Beer consumption can be adversely affected by presence substitutes beverages available including wines, spirits or hard seltzers which provide similar effects but may have lower alcohol content than that found within regular beer brands making them attractive options when looking towards healthier alternatives without compromising too much on taste profile provided by these alternative beverage choices thus impacting overall sale figures associated with particular beer brands present within market place.
The Heineken Asia Pacific (Singapore) Pte Ltd holds the largest share of total beer market sales with its various brands such as Tiger Beer and Heineken Lager dominating the scene since 1998 when they became available nationally across Singapore supermarkets and convenience stores. Other notable players include Carlsberg Brewery Malaysia Berhad (Carlsberg), Fraser & Neave Limited (F&N), Coopers Brewery Ltd., Anchor Brewing Company LLC and Sapporo Breweries Ltd.
The Singapore beer market experienced a sharp decline in 2020 due to the Covid-19 pandemic. The lockdown measures and social distancing protocols have drastically reduced consumption of alcoholic beverages, leading to an estimated 30% decrease in volume sales compared to 2019. This has affected all major players in the industry. However, despite the downturn, there are some signs of recovery with more people opting for home delivery services during this period as well as increased demand from tourists returning back to Singapore. There is also potential for growth due to increasing awareness about premium beers among middle-class consumers who are looking for higher quality drinks than mass-market lagers. In addition, companies are expected to invest more money into product innovation and marketing activities post COVID-19 which could further boost sales over time.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Singapore Beer Market Overview |
3.1 Singapore Country Macro Economic Indicators |
3.2 Singapore Beer Market Revenues & Volume, 2020 & 2030F |
3.3 Singapore Beer Market - Industry Life Cycle |
3.4 Singapore Beer Market - Porter's Five Forces |
3.5 Singapore Beer Market Revenues & Volume Share, By Type, 2020 & 2030F |
3.6 Singapore Beer Market Revenues & Volume Share, By Category, 2020 & 2030F |
3.7 Singapore Beer Market Revenues & Volume Share, By By Packaging, 2020 & 2030F |
3.8 Singapore Beer Market Revenues & Volume Share, By By Production, 2020 & 2030F |
4 Singapore Beer Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Singapore Beer Market Trends |
6 Singapore Beer Market, By Types |
6.1 Singapore Beer Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Singapore Beer Market Revenues & Volume, By Type, 2020-2030F |
6.1.3 Singapore Beer Market Revenues & Volume, By Lager, 2020-2030F |
6.1.4 Singapore Beer Market Revenues & Volume, By Ale, 2020-2030F |
6.1.5 Singapore Beer Market Revenues & Volume, By Stout & Porter, 2020-2030F |
6.1.6 Singapore Beer Market Revenues & Volume, By Malt, 2020-2030F |
6.1.7 Singapore Beer Market Revenues & Volume, By Others, 2020-2030F |
6.2 Singapore Beer Market, By Category |
6.2.1 Overview and Analysis |
6.2.2 Singapore Beer Market Revenues & Volume, By Popular Price, 2020-2030F |
6.2.3 Singapore Beer Market Revenues & Volume, By Premium, 2020-2030F |
6.2.4 Singapore Beer Market Revenues & Volume, By Super Premium, 2020-2030F |
6.3 Singapore Beer Market, By By Packaging |
6.3.1 Overview and Analysis |
6.3.2 Singapore Beer Market Revenues & Volume, By Glass, 2020-2030F |
6.3.3 Singapore Beer Market Revenues & Volume, By PET Bottle, 2020-2030F |
6.3.4 Singapore Beer Market Revenues & Volume, By Metal Can, 2020-2030F |
6.3.5 Singapore Beer Market Revenues & Volume, By Others, 2020-2030F |
6.4 Singapore Beer Market, By By Production |
6.4.1 Overview and Analysis |
6.4.2 Singapore Beer Market Revenues & Volume, By Macro-brewery, 2020-2030F |
6.4.3 Singapore Beer Market Revenues & Volume, By Micro-brewery, 2020-2030F |
6.4.4 Singapore Beer Market Revenues & Volume, By Craft Brewery, 2020-2030F |
6.4.5 Singapore Beer Market Revenues & Volume, By Others, 2020-2030F |
7 Singapore Beer Market Import-Export Trade Statistics |
7.1 Singapore Beer Market Export to Major Countries |
7.2 Singapore Beer Market Imports from Major Countries |
8 Singapore Beer Market Key Performance Indicators |
9 Singapore Beer Market - Opportunity Assessment |
9.1 Singapore Beer Market Opportunity Assessment, By Type, 2020 & 2030F |
9.2 Singapore Beer Market Opportunity Assessment, By Category, 2020 & 2030F |
9.3 Singapore Beer Market Opportunity Assessment, By By Packaging, 2020 & 2030F |
9.4 Singapore Beer Market Opportunity Assessment, By By Production, 2020 & 2030F |
10 Singapore Beer Market - Competitive Landscape |
10.1 Singapore Beer Market Revenue Share, By Companies, 2023 |
10.2 Singapore Beer Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |