Market Forecast By Product Type (Beef, Pork, Chicken Meat), By End Users (Food Processing Industry, Food Service Providers, Household/ Retail), By Distribution Channel (B2B Direct, Hypermarkets/ Supermarkets, Convenience Stores, Specialty Stores, Butcher Shop/ Wets, Online Retailing) And Competitive Landscape
Product Code: ETC406724 | Publication Date: Oct 2022 | Updated Date: May 2024 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
South Africa Livestock And Poultry Market report thoroughly covers the market by Product Type, End Users, and Distribution Channel. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
South Africa livestock and poultry market has experienced significant growth in the past years and will continue the upward trend in the future. Factors that are fueling the market growth include rising income levels, changing consumer preferences and growth in demand for meat and poultry products in the country.
According to 6Wresearch, South Africa Livestock And Poultry Market size is expected to grow at a significant CAGR of 5.9% during 2024-2030. One of the major drivers of this market is the rising income levels and changing consumer preferences. The demand for meat and poultry products has increased due to economic growth and urbanization leading to a shift in dietary habits towards more protein-based diets. The government has implemented policies to improve production efficiency, reduce import dependency and increase exports. These efforts have resulted in a more competitive industry, with local producers able to meet both domestic and international demand.
However, the market also faces several challenges that could hinder its growth potential. One of the major concerns is disease outbreaks among livestock and poultry. The country has also faced droughts and other extreme weather events that have affected the availability of feed, leading to increased production costs. South Africa's livestock and poultry market is facing increasing competition from imports, especially from countries with lower production costs. This puts pressure on local producers to remain competitive and maintain high-quality standards.
Some of the leading players in the South African livestock and poultry market include Astral Foods, Country Bird Holdings, Quantum Foods, and Rainbow Chicken Limited. These companies have a significant presence in the country's market, offering a wide range of products such as chicken, beef, pork, and eggs. Astral Foods is the largest integrated poultry producer in South Africa, with a significant market share in both the domestic and export markets. Country Bird Holdings is another key player in the industry, with a focus on broiler production and processing. Quantum Foods specializes in animal feeds and has a strong presence in the livestock industry. Rainbow Chicken Limited is also a major player, with a focus on the production and processing of chicken.
The various government initiatives taken to support the market, are aimed at promoting sustainable practices, ensuring food safety, and increasing productivity. The Department of Agriculture, Land Reform and Rural Development has implemented various policies and programs to support the growth of the industry, including the National Agricultural Marketing Council (NAMC) Act and the Comprehensive Agriculture Support Programme (CASP). The government has also implemented regulations for animal welfare and food safety in the production and processing of livestock and poultry products. Furthermore, initiatives such as the Black Farmers Development Program aim to promote inclusivity in the industry by providing support and resources to historically disadvantaged farmers.
The South African Livestock And Poultry market is expected to experience steady growth in the coming years due to various factors such as increasing demand for high-quality protein, growing urbanization and disposable income, and favourable government policies. With the rise of health-conscious consumers, there has been a shift towards organic and free-range animal products in the market. The growing trend of e-commerce is also expected to have a significant impact on the market, making it easier for consumers to access and purchase livestock and poultry products.
According to Ravi Bhandari, Research Head, 6Wresearch, the Beef and Chicken Meat segments are witnessing rapid growth. The demand for these products is driven by their popularity among consumers, making them desirable for various applications.
Based on the End Users, the Food Processing Industry segment is seeing significant growth owing to its widespread use of meat and poultry products for value-added product development. Its adaptability and efficiency make it a preferred choice for various applications.
Based on the Distribution Channel, the Hypermarkets/ Supermarkets segment is experiencing significant growth. This rise is attributed to its wide product offerings, customer convenience, and adaptability in various environments, making it increasingly popular across both residential and commercial sectors.
The report offers a comprehensive study of the following market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 South Africa Livestock and Poultry Market Overview |
3.1 South Africa Country Macro Economic Indicators |
3.2 South Africa Livestock and Poultry Market Revenues & Volume, 2020 & 2030F |
3.3 South Africa Livestock and Poultry Market - Industry Life Cycle |
3.4 South Africa Livestock and Poultry Market - Porter's Five Forces |
3.5 South Africa Livestock and Poultry Market Revenues & Volume Share, By Product Type, 2020 & 2030F |
3.6 South Africa Livestock and Poultry Market Revenues & Volume Share, By End Users, 2020 & 2030F |
3.7 South Africa Livestock and Poultry Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F |
4 South Africa Livestock and Poultry Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 South Africa Livestock and Poultry Market Trends |
6 South Africa Livestock and Poultry Market, By Types |
6.1 South Africa Livestock and Poultry Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 South Africa Livestock and Poultry Market Revenues & Volume, By Product Type, 2020 - 2030F |
6.1.3 South Africa Livestock and Poultry Market Revenues & Volume, By Beef, 2020 - 2030F |
6.1.4 South Africa Livestock and Poultry Market Revenues & Volume, By Pork, 2020 - 2030F |
6.1.5 South Africa Livestock and Poultry Market Revenues & Volume, By Chicken Meat, 2020 - 2030F |
6.2 South Africa Livestock and Poultry Market, By End Users |
6.2.1 Overview and Analysis |
6.2.2 South Africa Livestock and Poultry Market Revenues & Volume, By Food Processing Industry, 2020 - 2030F |
6.2.3 South Africa Livestock and Poultry Market Revenues & Volume, By Food Service Providers, 2020 - 2030F |
6.2.4 South Africa Livestock and Poultry Market Revenues & Volume, By Household/ Retail, 2020 - 2030F |
6.3 South Africa Livestock and Poultry Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 South Africa Livestock and Poultry Market Revenues & Volume, By B2B Direct, 2020 - 2030F |
6.3.3 South Africa Livestock and Poultry Market Revenues & Volume, By Hypermarkets/ Supermarkets, 2020 - 2030F |
6.3.4 South Africa Livestock and Poultry Market Revenues & Volume, By Convenience Stores, 2020 - 2030F |
6.3.5 South Africa Livestock and Poultry Market Revenues & Volume, By Specialty Stores, 2020 - 2030F |
6.3.6 South Africa Livestock and Poultry Market Revenues & Volume, By Butcher Shop/ Wets, 2020 - 2030F |
6.3.7 South Africa Livestock and Poultry Market Revenues & Volume, By Online Retailing, 2020 - 2030F |
7 South Africa Livestock and Poultry Market Import-Export Trade Statistics |
7.1 South Africa Livestock and Poultry Market Export to Major Countries |
7.2 South Africa Livestock and Poultry Market Imports from Major Countries |
8 South Africa Livestock and Poultry Market Key Performance Indicators |
9 South Africa Livestock and Poultry Market - Opportunity Assessment |
9.1 South Africa Livestock and Poultry Market Opportunity Assessment, By Product Type, 2020 & 2030F |
9.2 South Africa Livestock and Poultry Market Opportunity Assessment, By End Users, 2020 & 2030F |
9.3 South Africa Livestock and Poultry Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
10 South Africa Livestock and Poultry Market - Competitive Landscape |
10.1 South Africa Livestock and Poultry Market Revenue Share, By Companies, 2023 |
10.2 South Africa Livestock and Poultry Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |