Switzerland MVNO Market (2025-2031) | Size, Analysis, Outlook, Trends, Revenue, Industry, Share, Segmentation, Growth, Value, Forecast & Companies

Topics Covered in Switzerland MVNO Market Report

Switzerland MVNO Market Report thoroughly covers the market by operational model, subscriber and service type. Switzerland MVNO Market Outlook report provides an unbiased and detailed analysis of the ongoing Switzerland MVNO Market trends, opportunities/high growth areas, and market drivers. This would help stakeholders devise and align their market strategies according to the current and future market dynamics.

Switzerland MVNO Market Synopsis

The Switzerland MVNO market grew during 2021-2024, driven by several key factors. The Swiss Federal Office of Communications (OFCOM) implemented policies that encouraged competition and innovation in the telecommunications sector, particularly through the December 2023 consultation on mobile frequency allocation, which provided greater transparency and improved access to network resources. This move enabled MVNOs to negotiate better wholesale agreements with Mobile Network Operators (MNOs), fostering competitive pricing. Additionally, the widespread deployment of 5G technology by major operators such as Swisscom and Sunrise bolstered the MVNO market by providing advanced network capabilities. With Switzerland's internet penetration rate reaching 99% by January 2024, MVNOs capitalized on the tech-savvy consumer base, offering flexible, cost-effective plans. The adoption of eSIM technology also contributed to this growth, allowing consumers to seamlessly switch operators and embrace digital-first mobile services. Further, government initiatives such as the “Digital Switzerland Strategy 2025” aimed to foster digital transformation, which in turn promoted the expansion of the MVNO market.

According to 6Wresearch, the Switzerland MVNO market is projected to grow at a CAGR of 5.5% from 2025 to 2031. The completion of spectrum allocation decisions from the 2023 consultation would grant MVNOs improved access to network resources, enabling them to enhance service quality and coverage. This, coupled with the anticipated growth in mobile data consumption—from 12 GB/month in 2022 to 72 GB/month by 2030—would drive demand for innovative mobile service offerings. Government-backed initiatives such as the Digital Switzerland Strategy 2025, which focuses on accelerating digital technologies and fostering smart city projects, would further create opportunities for MVNOs in IoT and M2M services. The planned growth in fiber-to-the-home (FTTH) coverage, with an expected increase in penetration from 30% to over 70% by 2027, would also benefit MVNOs by improving data service quality. Furthermore, the rise of 5G adoption, expected to account for 90% of mobile subscriptions by 2028, would offer MVNOs the chance to cater to higher-speed, data-driven services, ensuring their competitiveness in Switzerland’s rapidly evolving digital landscape.

 

Market Segmentation By Operational Model

The full MVNO segment is expected to remain the largest in terms of revenue size and would have fastest growth by 2031  due to its ability to provide advanced, customizable services, including 5G and IoT solutions, that cater to both consumer and enterprise segments, ensuring long-term market dominance.

The service operator segment is expected to witness the 2^nd fastest growth and 2^nd highest revenue size by 2031 driven by the increasing demand for specialized, niche mobile services tailored to specific industries, such as IoT, M2M, and enterprise solutions, which enable service operators to cater to growing market needs more rapidly.

Market Segmentation By Subscriber

In 2031, the consumer segment would garner maximum revenue size due to the growing demand for flexible, affordable mobile plans, increasing smartphone penetration, and the expansion of digital-first MVNO offerings, including eSIM adoption. The rising mobile data consumption, expected to reach 72GB/month by 2030, would further drive consumer MVNO subscriptions. Additionally, competitive pricing and value-added services such as unlimited data plans and bundled entertainment services would continue attracting a large user base.

However, the enterprise segment would experience the fastest CAGR growth during 2025-2031 due to the rising adoption of IoT and M2M solutions, driven by smart city projects and industrial automation. Businesses would increasingly rely on MVNOs for tailored connectivity solutions, including private 5G networks and cloud-integrated mobile services.

Market Segmentation By Service Type

The postpaid segment is projected to have a maximum revenue size by 2031 and fastest growth during 2025-2031 due to the increasing adoption of premium mobile services, such as high-data plans, advanced security, and tailored business solutions, including 5G, cloud-based solutions, and IoT applications. The shift toward higher-value plans among both enterprise customers and tech-savvy consumers would drive this growth.

Key Attractiveness of the Report

• 10 Years Market Numbers.
• Historical Data Starting from 2021 to 2024.
• Base Year: 2024
• Forecast Data until 2031
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• Switzerland MVNO Market Overview
• Switzerland MVNO Market Outlook
• Switzerland MVNO Market Forecast
• Historical Data and Forecast of Switzerland MVNO Market Revenues for the Period 2021-2031F
• Historical Data and Forecast of Market Revenues, By Operational Model, for the Period 2021-2031F
• Historical Data and Forecast of Market Revenues, By Subscriber, for the Period 2021-2031F
• Historical Data and Forecast of Market Revenues, By Service Type, for the Period 2021-2031F
• Switzerland MVNO Market Drivers and Restraints
• Industry Life Cycle
• Porter’s Five Force Analysis
• Switzerland MVNO Market Trends & Evolution
• Market Opportunity Assessment
• Switzerland MVNO Market Revenue Ranking, By Companies
• Competitive Benchmarking
• Company Profiles
• Key Strategic Recommendations

Market Scope and Segmentation

The report provides a detailed analysis of the following market segments:

By Operational Model

• Reseller
• Service Operator
• Full MVNO

By Subscriber

• Consumer
• Enterprise

By Service Type

• Postpaid
• Prepaid