Product Code: ETC048305 | Publication Date: Jul 2023 | Updated Date: May 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Thailand Beer market currently, in 2023, has witnessed an HHI of 3657, Which has increased moderately as compared to the HHI of 1139 in 2017. The market is moving towards concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The Thailand beer market refers to the production, distribution, and consumption of beer within the country. Thailand has a sizable beer market, with a significant number of local and international beer brands available to consumers. The market is influenced by various factors such as consumer preferences, economic conditions, government regulations, and cultural influences.
As the economy grows and consumer incomes rise, there is a shift in preferences towards premium and craft beers. Consumers are willing to explore new and unique beer flavors, which has led to an increase in craft beer consumption. Thailand tourism industry attracts a large number of international visitors. Tourists often indulge in alcoholic beverages like beer during their trips, contributing to the demand for beer products in the country. The increasing urbanization and a vibrant socializing culture, especially among the younger population, have boosted the demand for beer in bars, restaurants, and entertainment venues.
Thailand has stringent regulations related to alcohol advertising, distribution, and sales. These regulations can impact the marketing and distribution strategies of beer companies. Beer competes with other alcoholic beverages like spirits and wine in the market. The popularity of these alternatives may pose a challenge to the growth of the beer market. Increasing health awareness and concerns about alcohol consumption may lead to reduced beer consumption among certain segments of the population.
The Covid-19 pandemic had a significant impact on the Thailand beer market. During the lockdowns and restrictions, the sales of alcoholic beverages, including beer, were affected due to the closure of bars, restaurants, and entertainment venues. The decrease in tourism also had an adverse effect on beer sales, as international tourists contribute significantly to alcohol consumption in the country. However, there might have been some offsetting factors, like increased beer sales through retail channels for home consumption during lockdown periods.
Some key players in the Thailand beer market- Thailand Beverage Public Company Limited (ThaiBev), Boon Rawd Brewery Company Limited, Asia Pacific Breweries (APB) Limited, Carlsberg Brewery Thailand, San Miguel Brewery Thailand.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Beer Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Beer Market Revenues & Volume, 2020 & 2030F |
3.3 Thailand Beer Market - Industry Life Cycle |
3.4 Thailand Beer Market - Porter's Five Forces |
3.5 Thailand Beer Market Revenues & Volume Share, By Type, 2020 & 2030F |
3.6 Thailand Beer Market Revenues & Volume Share, By Category, 2020 & 2030F |
3.7 Thailand Beer Market Revenues & Volume Share, By By Packaging, 2020 & 2030F |
3.8 Thailand Beer Market Revenues & Volume Share, By By Production, 2020 & 2030F |
4 Thailand Beer Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Thailand Beer Market Trends |
6 Thailand Beer Market, By Types |
6.1 Thailand Beer Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Beer Market Revenues & Volume, By Type, 2020-2030F |
6.1.3 Thailand Beer Market Revenues & Volume, By Lager, 2020-2030F |
6.1.4 Thailand Beer Market Revenues & Volume, By Ale, 2020-2030F |
6.1.5 Thailand Beer Market Revenues & Volume, By Stout & Porter, 2020-2030F |
6.1.6 Thailand Beer Market Revenues & Volume, By Malt, 2020-2030F |
6.1.7 Thailand Beer Market Revenues & Volume, By Others, 2020-2030F |
6.2 Thailand Beer Market, By Category |
6.2.1 Overview and Analysis |
6.2.2 Thailand Beer Market Revenues & Volume, By Popular Price, 2020-2030F |
6.2.3 Thailand Beer Market Revenues & Volume, By Premium, 2020-2030F |
6.2.4 Thailand Beer Market Revenues & Volume, By Super Premium, 2020-2030F |
6.3 Thailand Beer Market, By By Packaging |
6.3.1 Overview and Analysis |
6.3.2 Thailand Beer Market Revenues & Volume, By Glass, 2020-2030F |
6.3.3 Thailand Beer Market Revenues & Volume, By PET Bottle, 2020-2030F |
6.3.4 Thailand Beer Market Revenues & Volume, By Metal Can, 2020-2030F |
6.3.5 Thailand Beer Market Revenues & Volume, By Others, 2020-2030F |
6.4 Thailand Beer Market, By By Production |
6.4.1 Overview and Analysis |
6.4.2 Thailand Beer Market Revenues & Volume, By Macro-brewery, 2020-2030F |
6.4.3 Thailand Beer Market Revenues & Volume, By Micro-brewery, 2020-2030F |
6.4.4 Thailand Beer Market Revenues & Volume, By Craft Brewery, 2020-2030F |
6.4.5 Thailand Beer Market Revenues & Volume, By Others, 2020-2030F |
7 Thailand Beer Market Import-Export Trade Statistics |
7.1 Thailand Beer Market Export to Major Countries |
7.2 Thailand Beer Market Imports from Major Countries |
8 Thailand Beer Market Key Performance Indicators |
9 Thailand Beer Market - Opportunity Assessment |
9.1 Thailand Beer Market Opportunity Assessment, By Type, 2020 & 2030F |
9.2 Thailand Beer Market Opportunity Assessment, By Category, 2020 & 2030F |
9.3 Thailand Beer Market Opportunity Assessment, By By Packaging, 2020 & 2030F |
9.4 Thailand Beer Market Opportunity Assessment, By By Production, 2020 & 2030F |
10 Thailand Beer Market - Competitive Landscape |
10.1 Thailand Beer Market Revenue Share, By Companies, 2023 |
10.2 Thailand Beer Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |