Thailand Hair Care Market (2025-2031) | Outlook, Industry, Analysis, Companies, Share, Growth, Trends, Revenue, Size, Value & Forecast

Thailand Hair Care Market Highlights

Report Name	Thailand Hair Care Market
Forecast period	2025-2031
CAGR	5.5%
Growing Sector	Beauty

Topics Covered in the Thailand Hair Care Market Report

The Thailand Hair Care Market report thoroughly covers the market by Type, Product Type, and Distribution Channel. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Thailand Hair Care Market Synopsis

The Thailand Hair Care Market has experienced growth at a steady rate in the past years and will continue this growth trend in the coming years. Factors such as rising awareness about personal grooming, government initiatives, the rise of social media, the increase in disposable income, and the rise of beauty salons contribute to the growth of the market.

According to 6Wresearch, the Thailand Hair Care Market size is expected to grow at a significant CAGR of 5.5% during 2025-2031. With increased awareness about personal grooming and self-care, there has been a significant rise in demand for hair care products and services. The popularity of social media platforms and the influence of celebrity culture have also contributed to the growth of the hair care market in Thailand. The expansion of beauty salons and hair care chains across Thailand has also played a significant role in the growth of the hair care market. The rise in disposable income among Thailand consumers has also led to an increase in spending on personal grooming and beauty products. As people have more financial resources, they are more likely to try new products and services that can help improve their appearance.

The price sensitivity among consumers is a major challenge for the market. The increase competition among various brands makes it challenging for new or smaller players to enter the market and establish themselves.

Thailand Hair Care Industry: Leading Players

The hair care market in Thailand is highly competitive, with both domestic and international players vying for a share of the market. Some of the key players in this industry include L'Oreal, Unilever, Procter & Gamble, Henkel AG & Co. KGaA, and Amorepacific Corporation. These multinational corporations dominate the market with their popular brands such as Pantene, Sunsilk, Dove, Head & Shoulders, and Nivea.

Thailand Hair Care Market: Government Regulations

One of the major initiatives taken by the government is the implementation of tax incentives for companies investing in research and development (R&D) activities related to hair care products. Moreover, the Thailand government has also introduced regulations that ensure fair competition among different players in the market. Additionally, the government has also launched campaigns and programs aimed at promoting Thai-made hair care products both domestically and internationally. Another significant step taken by the government is the promotion of sustainable and eco-friendly practices in the beauty industry.

Future Insights of the Market

The future of the Thailand Hair Care Market looks promising due to various factors such as increasing demand for premium hair care products, growing e-commerce platforms, and rising disposable income. The use of social media platforms for marketing and advertising hair care products is also expected to contribute to market growth. Furthermore, an emphasis on product innovation by key players is likely to drive consumer interest and boost sales in the coming years.

Market Segmentation by Type

According to Ravi Bhandari, Research Head, 6Wresearch, the services segment is expected to show significant growth in the forecast period. This can be attributed to the rising trend of visiting professional salons and spas for hair treatments and services.

Market Segmentation by Product Type

In terms of product types, shampoo holds the largest market share and is expected to continue its dominance in the coming years. This can be attributed to its wide availability and affordable pricing compared to other products.

Key Attractiveness of the Report

• 10 Years of Market Numbers.
• Data Starting from 2021 to 2024.
• Base Year: 2024
• Forecast Data until 2031.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• Thailand Hair Care Market Overview
• Thailand Hair Care Market Outlook
• Market Size of Thailand Hair Care Market
• Forecast of Thailand Hair Care Market, 2031
• Historical Data and Forecast of Thailand Hair Care Revenues & Volume for the Period 2021-2031
• Thailand Hair Care Market Trend Evolution
• Thailand Hair Care Market Drivers and Challenges
• Thailand Hair Care Price Trends
• Thailand Hair Care Porter's Five Forces
• Thailand Hair Care Industry Life Cycle
• Historical Data and Forecast of Thailand Hair Care Market Revenues & Volume By Type for the Period 2021-2031
• Historical Data and Forecast of Thailand Hair Care Market Revenues & Volume By Product for the Period 2021-2031
• Historical Data and Forecast of Thailand Hair Care Market Revenues & Volume By Services for the Period 2021-2031
• Historical Data and Forecast of Thailand Hair Care Market Revenues & Volume By Product Type for the Period 2021-2031
• Historical Data and Forecast of Thailand Hair Care Market Revenues & Volume By Shampoo for the Period 2021-2031
• Historical Data and Forecast of Thailand Hair Care Market Revenues & Volume By Hair Colour for the Period 2021-2031
• Historical Data and Forecast of Thailand Hair Care Market Revenues & Volume By Conditioner for the Period 2021-2031
• Historical Data and Forecast of Thailand Hair Care Market Revenues & Volume By Hair Styling Product for the Period 2021-2031
• Historical Data and Forecast of Thailand Hair Care Market Revenues & Volume By Hair Oil for the Period 2021-2031
• Historical Data and Forecast of Thailand Hair Care Market Revenues & Volume By Hair Spray for the Period 2021-2031
• Historical Data and Forecast of Thailand Hair Care Market Revenues & Volume By Hair Gel for the Period 2021-2031
• Historical Data and Forecast of Thailand Hair Care Market Revenues & Volume By Others for the Period 2021-2031
• Historical Data and Forecast of Thailand Hair Care Market Revenues & Volume By Distribution Channel for the Period 2021-2031
• Historical Data and Forecast of Thailand Hair Care Market Revenues & Volume By Online Stores for the Period 2021-2031
• Historical Data and Forecast of Thailand Hair Care Market Revenues & Volume By Hypermarkets for the Period 2021-2031
• Historical Data and Forecast of Thailand Hair Care Market Revenues & Volume By Direct Selling for the Period 2021-2031
• Thailand Hair Care Import Export Trade Statistics
• Market Opportunity Assessment By Type
• Market Opportunity Assessment By Product Type
• Market Opportunity Assessment By Distribution Channel
• Thailand Hair Care Top Companies Market Share
• Thailand Hair Care Competitive Benchmarking By Technical and Operational Parameters
• Thailand Hair Care Company Profiles
• Thailand Hair Care Key Strategic Recommendations

Markets Covered

The report provides a detailed analysis of the following market segments:

By Type

• Product
• Services

By Product Type

• Shampoo
• Hair Color
• Conditioner
• Hair Styling Product
• Hair Oil
• Hair Spray
• Hair Gel
• Others

By Distribution Channel

• Online Stores
• Hypermarkets
• Direct Selling