Market Forecast By Type (Room Air Conditioner, Ducted Air Conditioner, Ductless Air Conditioner, Centralized Air Conditioner), By Application (Residential, Healthcare, Commercial & Retail, Transportation & Infrastructure, Hospitality, Others) And Competitive Landscape
Product Code: ETC090097 | Publication Date: Dec 2023 | Updated Date: Jan 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Turkey Air Conditioner Market report thoroughly covers the market by type and by application. The market outlook report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Turkey has humid climate and growing population, which has increased the AC sales in the country. Additionally, the rising installation of smart and connected air conditioning systems that can be controlled remotely through smartphones. This has resulted in encouraging manufacturers to produce IoT-enabled air conditioners. The rising government focus on the promotion of using energy-efficient air conditioners due to attain environmental sustainability.
According to 6Wresearch, the Turkey Air Conditioner Market size is estimated to grow at a CAGR of 7.6% during the forecast period 2024-2030. Several companies are investing in the development of advanced heat pump systems that can function with both cooling and heating effects. The ongoing developments in the market are estimated to dominate the Turkey Air Conditioner Market share in the coming years. Turkey's growing population and urbanization have also boosted demand, as more people seek to ease the discomfort of hot and humid conditions.
Despite this growth, the Turkey Air Conditioner industry is facing some challenges such as high import taxes and customs duties, price competition among local manufacturers, and technical issues concerning product quality and after-sales services. Additionally, high electricity prices in Turkey could hinder market growth. However, many companies are also deploying IoT and AI technologies to enable automation, remote access, and control over AC units. Another trend is the growth of inverter ACs, which save energy while cooling or heating spaces.
The Turkish government has been supporting the market to grow substantially by launching various initiatives. For example, the Ministry of Energy and Natural Resources collaborates with local manufacturers to develop and promote energy-efficient Haier AC units for domestic use. Similarly, the government introduced the "Energy Efficiency Action Plan," focusing on strategies to reduce energy consumption in buildings, appliances, transportation, and industry. These efforts aim to reduce energy usage and carbon footprint while promoting the uptake of affordable, efficient, and green air conditioning technologies.
The Turkish AC market has both local and international players, with a range of local manufacturers competing with multinational companies such as Samsung, LG, and Toshiba. Some of the key local players in the Turkish market include Arcelik, Beko, and Vestel, while multinational players include Bosch, Daikin, Gree, and Mitsubishi Electric. With such a range of competitors, the market is highly competitive, prompting companies to innovate and improve their products to secure market share.
Turkish AC market is emerging rapidly with the growing demand for smart air conditioning solutions coupled with increasing income level of the population.
According to Dhaval, Research Manager, 6Wresearch, the Residential application is leading in the market and dominating the Turkey Air Conditioner Market share underpinned by the rising population growth, urbanization, and income levels.
The report offers a comprehensive study of the subsequent market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Turkey Air Conditioner Market Overview |
3.1 Turkey Air Conditioner Market Revenues & Volume, 2020 - 2030F |
3.2 Turkey Air Conditioner Market - Industry Life Cycle |
3.3 Turkey Air Conditioner Market - Porter's Five Forces |
3.4 Turkey Air Conditioner Market Revenues & Volume Share, By Type, 2020 & 2030F |
3.5 Turkey Air Conditioner Market Revenues & Volume Share, By Application, 2020 & 2030F |
4 Turkey Air Conditioner Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Turkey Air Conditioner Market Trends |
6 Turkey Air Conditioner Market Segmentation |
6.1 Turkey Air Conditioner Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Turkey Air Conditioner Market Revenues & Volume, By Type, 2020 - 2030F |
6.1.3 Turkey Air Conditioner Market Revenues & Volume, By Room Air Conditioner, 2020 - 2030F |
6.1.4 Turkey Air Conditioner Market Revenues & Volume, By Ducted Air Conditioner, 2020 - 2030F |
6.1.5 Turkey Air Conditioner Market Revenues & Volume, By Ductless Air Conditioner, 2020 - 2030F |
6.1.6 Turkey Air Conditioner Market Revenues & Volume, By Centralized Air Conditioner, 2020 - 2030F |
6.2 Turkey Air Conditioner Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Turkey Air Conditioner Market Revenues & Volume, By Residential, 2020 - 2030F |
6.2.3 Turkey Air Conditioner Market Revenues & Volume, By Healthcare, 2020 - 2030F |
6.2.4 Turkey Air Conditioner Market Revenues & Volume, By Commercial & Retail, 2020 - 2030F |
6.2.5 Turkey Air Conditioner Market Revenues & Volume, By Transportation & Infrastructure, 2020 - 2030F |
6.2.6 Turkey Air Conditioner Market Revenues & Volume, By Hospitality, 2020 - 2030F |
6.2.7 Turkey Air Conditioner Market Revenues & Volume, By Others, 2020 - 2030F |
7 Turkey Air Conditioner Market Import-Export Trade Statistics |
7.1 Turkey Air Conditioner Market Export to Major Countries |
7.2 Turkey Air Conditioner Market Imports from Major Countries |
8 Turkey Air Conditioner Market Key Performance Indicators |
9 Turkey Air Conditioner Market - Opportunity Assessment |
9.1 Turkey Air Conditioner Market Opportunity Assessment, By Type, 2020 & 2030F |
9.2 Turkey Air Conditioner Market Opportunity Assessment, By Application, 2020 & 2030F |
10 Turkey Air Conditioner Market - Competitive Landscape |
10.1 Turkey Air Conditioner Market Revenue Share, By Companies, 2023 |
10.2 Turkey Air Conditioner Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Market Forecast By Type (Room Air Conditioner, Ducted Air Conditioner, Ductless Air Conditioner, Centralized Air Conditioner), By Application (Residential, Healthcare, Commercial & Retail, Transportation & Infrastructure, Hospitality, Others) And Competitive Landscape
Product Code: ETC090097 | Publication Date: Aug 2021 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
In the year 2021, China was the largest exporter in terms of value, followed by Thailand. It has registered a growth of 39.57% over the previous year. While Thailand registered a growth of 3.29% over the previous year. While in 2017 China was the largest exporter followed by Thailand. In terms of Herfindahl Index, which measures the competitiveness of countries exporting, Turkey has a Herfindahl index of 3988 in 2017 which signifies high concentration while in 2021 it registered a Herfindahl index of 5029 which signifies high concentration in the market
Turkey Air Conditioner (AC) Market is projected to grow over the coming years. Turkey Air Conditioner (AC) Market report is a part of our periodical regional publication Middle East Air Conditioner (AC) Market Outlook report. 6W tracks the air conditioner market for over 60 countries with individual country-wise market opportunity assessment and publishes the report titled Global Air Conditioner (AC) Market outlook report annually.
Turkey Air conditioner (AC) Market report comprehensively covers the market type and application. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities, high growth areas, and market drivers, which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Turkey Air Conditioner (AC) Market is proliferating in the country backed by some ongoing latest developments are the rising IOT-enabled air conditioners and the rising energy-efficient air conditioning systems. Additionally, the rising installation of smart and connected air conditioning systems that can be controlled remotely through smartphones. This has resulted in encouraging manufacturers to produce IoT-enabled air conditioners. The rising government focus on the promotion of using energy-efficient air conditioners due to attain environmental sustainability. Furthermore, several companies are investing in the development of advanced heat pump systems that can function with both cooling and heating effects. The ongoing developments in the market are estimated to dominate the Turkey Air Conditioner (AC) Market share in the coming years.
Turkey Air Conditioner (AC) Market is anticipated to gain momentum during the upcoming years on account of unfavourable weather conditions and soaring temperatures. Increasing advancement in technology backed by the development of automatic air conditions is also fueling market growth. Additionally, the government’s continuous initiative to develop infrastructure backed by increasing urbanization beholds the rapid development of the market. The growing population coupled with increasing migration and rising disposable income is driving the standard of living further leading to the expansion of the market.
According to 6Wresearch, Turkey Air Conditioner (AC) Market size is projected to grow at a CAGR of 8.2% during 2021-2027. Turkey occupies 3rd position in terms of the market size in the Middle East Air Conditioner Market. Increasing the establishment of government offices, hotels and shopping malls is also propelling the growth of the market. Growing consumer preference towards energy efficiency is further leading to the development of the market. However, the COVID-19 pandemic led to the negative growth of the market on account of the shutting down of production units and retail stores due to the nationwide lockdown. Although, the market is expected to regain its growth owing to the resumption of retail stores and manufacturing units.
The COVID-19 pandemic had a profound impact on the Turkey Air Conditioner (AC) market. The shutdown of all the ACs stores and ceased in construction activities caused by the pandemic lockdown measures, including, restrictions on trade due to cease the COVID-19 virus spread, this led to a disruption in the product supply chain & raw materials had hindered the manufacturing process. With the decline in the ACs demand had affected Turkey Air Conditioner (AC) market growth during the COVID-19 pandemic.
In terms of market by type, Room Air Conditioner dominates the market and is expected to remain in a dominant position in the coming years. However, Centralized Air Conditioner is expected to have the fastest growth rate among all types.
In terms of application, Commercial & Retail dominate the market and is expected to remain in a dominant position in the coming years with the fastest growth rate among all applications.
Some key players operating in the market with a strong presence are mentioned below:
The report provides a detailed analysis of the following market segments: