Turkey Smart TV Market (2020-2026) | Share, Value, Outlook, Revenue, Companies, Trends, COVID-19 IMPACT, Growth, Forecast, Size, Analysis & Industry

Market Forecast By Screen Type (28 to 40 inch, 41 to 59 inch, 60 inch & above), By Pannel Type (LED, OLED, QLED, Others), By Resolution Type (HD TV, Full HD TV, 4K UHD TV, 8K TV), By Distribution Channel (Direct, Indirect), By  End Use (Commercial, Residential, Others) And Competitive Landscape

Product Code: ETC012238 Publication Date: Jun 2023 Updated Date: May 2024 Product Type: Report
Publisher: 6Wresearch No. of Pages: 70 No. of Figures: 35 No. of Tables: 5

Turkey Smart Tv Market Competition 2023

Turkey Smart Tv market currently, in 2023, has witnessed an HHI of 3940, Which has increased slightly as compared to the HHI of 3037 in 2017. The market is moving towards concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.

 Turkey Smart Tv Market Competition 2023

Turkey Export Potential Assessment For Smart TV Market (Values in USD Thousand)


Turkey Export Potential Assessment For Smart TV Market (Values in USD Thousand)

Latest 2023 Developments of the Turkey Smart TV Market

The Turkey Smart TV Market is growing faster due to some fascinating developments happening in this sector. Integration of artificial intelligence (AI) into smart TVs is the most essential development of the market. AI enables people to have control of their devices using voice commands as well as access personalized recommendations on the basis of their viewing habits. The rising popularity of streaming services in the market is another major development of the sector which is stimulating the Turkey Smart TV Market Growth. Smart TVs in the country are becoming popular as platforms such as Disney+, Amazon Prime Video, and Netflix are attaining immense traction.

Topics Covered in Turkey Power Cable Market Report

Turkey Power Cable Market report thoroughly covers the market by screen type, panel type, resolution type, distribution channel, and end use. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Turkey Smart TV Market Synopsis

Tukey Smart TV Market is rising effortlessly and the market will continue to progress in the years to come due to the growing popularity of streaming services with platforms such as Amazon Prime Video, Netflix, and Disney. This trend has enabled manufacturers in the market to focus on improving the streaming experience with rapid processors and enhanced connectivity alternatives.

According to 6Wresearch, The Turkey smart TV market is estimated to witness a healthy CAGR during the forecast period 2020-2026. The country’s growing population and increasing disposable income have been aiding in driving the demand for advanced, connected products such as Smart TVs. In addition, rising internet connectivity and increasing consumer preference toward digital entertainment content are boosting the growth of the market. Furthermore, government initiatives such as Digital Transformation for a Smarter Nation are encouraging people to switch from traditional televisions to feature-rich Smart TVs. This transformation has been further accelerated by various promotional activities conducted by major players in the market. The penetration rate of Smart TVs in Turkey increased from 6% in 2018 to 15% in 2020 due to these efforts undertaken by key vendors operating in this space.

Impacts of the COVID-19 on the Turkey Smart TV Industry

The outbreak of the pandemic majorly affected almost every industry throughout the globe, but it did not affect the Turkey Smart TV Market the same way as the market attains more success when the pandemic hit. The pandemic opened the doors of great success for the sector. People have to spend more time at their homes, and they needed some devices in order to get rid of boredom this fact led to an emergence in demand for smart TVs in the country. The Turkey Smart TV Market Share grew significantly during this tough time. The future growth of this industry is more promising.

Smart TV Market in Turkey: Major Companies

Some major companies running in this prominent market are:

  • Vestel
  • Arcelik
  • Beko
  • Grundig

Future of the Market

The future of the market seems positive as it has been accomplishing growth since the time of its formation not just in Turkey but in the global market. The reason there is a significant rise in demand for these smart TVs in the country is that people like smart features in the devices they buy these days and smart TV offer them great features at the best prices. By looking at the current progression of the market, it can be said that it will propel enormously in the coming years. The market is ready to attain major growth in the upcoming years.

Market by Screen Type

By screen type, the sector is fragmented into 28 To 40 Inch, 41 To 59 Inch, 60 Inch & Above. It is the 41 To 59 Inch segment that will grow in the sector in the years to come.

Market by Distribution Channel

According to Suryakant, Assistant Research Manager, 6Wresearch, the indirect segment will propel in the market as this segment by distribution channel is the largest segment and is growing owing to the rising preferences of online shopping. 

Key Attractiveness of the Report

  • COVID-19 Impact on the Market.
  • 10 Years Market Numbers.
  • Historical Data Starting from 2016 to 2019.
  • Base Year: 2019
  • Forecast Data until 2026.
  • Key Performance Indicators Impacting the Market.
  • Major Upcoming Developments and Projects.

Key Highlights of the Report:

  • Turkey Smart TV Market Outlook
  • Market Size of Turkey Smart TV Market, 2019
  • Forecast of Turkey Smart TV Market, 2026
  • Historical Data and Forecast of Turkey Smart TV Revenues & Volume for the Period 2016 - 2026
  • Turkey Smart TV Market Trend Evolution
  • Turkey Smart TV Market Drivers and Challenges
  • Turkey Smart TV Price Trends
  • Turkey Smart TV Porter's Five Forces
  • Turkey Smart TV Industry Life Cycle
  • Historical Data and Forecast of Turkey Smart TV Market Revenues & Volume By Screen Type for the Period 2016 - 2026
  • Historical Data and Forecast of Turkey Smart TV Market Revenues & Volume By 28 to 40 inch for the Period 2016 - 2026
  • Historical Data and Forecast of Turkey Smart TV Market Revenues & Volume By 41 to 59 inch for the Period 2016 - 2026
  • Historical Data and Forecast of Turkey Smart TV Market Revenues & Volume By 60 inch & above for the Period 2016 - 2026
  • Historical Data and Forecast of Turkey Smart TV Market Revenues & Volume By Pannel Type for the Period 2016 - 2026
  • Historical Data and Forecast of Turkey Smart TV Market Revenues & Volume By LED for the Period 2016 - 2026
  • Historical Data and Forecast of Turkey Smart TV Market Revenues & Volume By OLED for the Period 2016 - 2026
  • Historical Data and Forecast of Turkey Smart TV Market Revenues & Volume By QLED for the Period 2016 - 2026
  • Historical Data and Forecast of Turkey Smart TV Market Revenues & Volume By Others for the Period 2016 - 2026
  • Historical Data and Forecast of Turkey Smart TV Market Revenues & Volume By Resolution Type for the Period 2016 - 2026
  • Historical Data and Forecast of Turkey Smart TV Market Revenues & Volume By HD TV for the Period 2016 - 2026
  • Historical Data and Forecast of Turkey Smart TV Market Revenues & Volume By Full HD TV for the Period 2016 - 2026
  • Historical Data and Forecast of Turkey Smart TV Market Revenues & Volume By 4K UHD TV for the Period 2016 - 2026
  • Historical Data and Forecast of Turkey Smart TV Market Revenues & Volume By 8K TV for the Period 2016 - 2026
  • Historical Data and Forecast of Turkey Smart TV Market Revenues & Volume By Distribution Channel for the Period 2016 - 2026
  • Historical Data and Forecast of Turkey Smart TV Market Revenues & Volume By Direct for the Period 2016 - 2026
  • Historical Data and Forecast of Turkey Smart TV Market Revenues & Volume By Indirect for the Period 2016 - 2026
  • Historical Data and Forecast of Turkey Smart TV Market Revenues & Volume By End Use for the Period 2016 - 2026
  • Historical Data and Forecast of Turkey Smart TV Market Revenues & Volume By Commercial for the Period 2016 - 2026
  • Historical Data and Forecast of Turkey Smart TV Market Revenues & Volume By Residential for the Period 2016 - 2026
  • Historical Data and Forecast of Turkey Smart TV Market Revenues & Volume By Others for the Period 2016 - 2026
  • Turkey Smart TV Import Export Trade Statistics
  • Market Opportunity Assessment By Screen Type
  • Market Opportunity Assessment By Pannel Type
  • Market Opportunity Assessment By Resolution Type
  • Market Opportunity Assessment By Distribution Channel
  • Market Opportunity Assessment By End Use
  • Turkey Smart TV Top Companies Market Share
  • Turkey Smart TV Competitive Benchmarking By Technical and Operational Parameters
  • Turkey Smart TV Company Profiles
  • Turkey Smart TV Key Strategic Recommendations

Market Covered

The report offers a comprehensive study of the subsequent market segments:

By Screen Type

  • 28 To 40 Inch
  • 41 To 59 Inch
  • 60 Inch & Above

By Panel Type

  • LED
  • OLED
  • QLED
  • Others

By Resolution Type

  • HD TV
  • Full HD TV
  • 4K UHD TV
  • 8K TV

By Distribution Channel

  • Direct
  • Indirect

By End Use

  • Commercial
  • Residential
  • Others
Turkey Smart TV Market: FAQs
The future of the market seems positive as it has been accomplishing growth since the time of its formation.
The government initiatives such as Digital Transformation for a Smarter Nation are encouraging people to switch from traditional televisions to feature-rich Smart TVs.
The country’s growing population and increasing disposable income have been aiding in driving the demand for advanced, connected products such as Smart TVs.
The indirect segment will propel in the market as this segment by distribution channel is the largest segment and is growing owing to the rising preferences of online shopping.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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1 Executive Summary
2 Introduction
2.1 Key Highlights of the Report
2.2 Report Description
2.3 Market Scope & Segmentation
2.4 Research Methodology
2.5 Assumptions
3 Turkey Smart TV Market Overview
3.1 Turkey Smart TV Market Revenues & Volume, 2016 - 2026F
3.2 Turkey Smart TV Market - Industry Life Cycle
3.3 Turkey Smart TV Market - Porter's Five Forces
3.4 Turkey Smart TV Market Revenues & Volume Share, By Screen Type, 2019 & 2026F
3.5 Turkey Smart TV Market Revenues & Volume Share, By Pannel Type, 2019 & 2026F
3.6 Turkey Smart TV Market Revenues & Volume Share, By Resolution Type, 2019 & 2026F
3.7 Turkey Smart TV Market Revenues & Volume Share, By Distribution Channel, 2019 & 2026F
3.8 Turkey Smart TV Market Revenues & Volume Share, By End Use, 2019 & 2026F
4 Turkey Smart TV Market Dynamics
4.1 Impact Analysis
4.2 Market Drivers
4.3 Market Restraints
5 Turkey Smart TV Market Trends
6 Turkey Smart TV Market Segmentation
6.1 Turkey Smart TV Market, By Screen Type
6.1.1 Overview and Analysis
6.1.2 Turkey Smart TV Market Revenues & Volume, By Screen Type, 2016 - 2026F
6.1.3 Turkey Smart TV Market Revenues & Volume, By 28 to 40 inch, 2016 - 2026F
6.1.4 Turkey Smart TV Market Revenues & Volume, By 41 to 59 inch, 2016 - 2026F
6.1.5 Turkey Smart TV Market Revenues & Volume, By 60 inch & above, 2016 - 2026F
6.2 Turkey Smart TV Market, By Pannel Type
6.2.1 Overview and Analysis
6.2.2 Turkey Smart TV Market Revenues & Volume, By LED, 2016 - 2026F
6.2.3 Turkey Smart TV Market Revenues & Volume, By OLED, 2016 - 2026F
6.2.4 Turkey Smart TV Market Revenues & Volume, By QLED, 2016 - 2026F
6.2.5 Turkey Smart TV Market Revenues & Volume, By Others, 2016 - 2026F
6.3 Turkey Smart TV Market, By Resolution Type
6.3.1 Overview and Analysis
6.3.2 Turkey Smart TV Market Revenues & Volume, By HD TV, 2016 - 2026F
6.3.3 Turkey Smart TV Market Revenues & Volume, By Full HD TV, 2016 - 2026F
6.3.4 Turkey Smart TV Market Revenues & Volume, By 4K UHD TV, 2016 - 2026F
6.3.5 Turkey Smart TV Market Revenues & Volume, By 8K TV, 2016 - 2026F
6.4 Turkey Smart TV Market, By Distribution Channel
6.4.1 Overview and Analysis
6.4.2 Turkey Smart TV Market Revenues & Volume, By Direct, 2016 - 2026F
6.4.3 Turkey Smart TV Market Revenues & Volume, By Indirect, 2016 - 2026F
6.5 Turkey Smart TV Market, By  End Use
6.5.1 Overview and Analysis
6.5.2 Turkey Smart TV Market Revenues & Volume, By Commercial, 2016 - 2026F
6.5.3 Turkey Smart TV Market Revenues & Volume, By Residential, 2016 - 2026F
6.5.4 Turkey Smart TV Market Revenues & Volume, By Others, 2016 - 2026F
7 Turkey Smart TV Market Import-Export Trade Statistics
7.1 Turkey Smart TV Market Export to Major Countries
7.2 Turkey Smart TV Market Imports from Major Countries
8 Turkey Smart TV Market Key Performance Indicators
9 Turkey Smart TV Market - Opportunity Assessment
9.1 Turkey Smart TV Market Opportunity Assessment, By Screen Type, 2019 & 2026F
9.2 Turkey Smart TV Market Opportunity Assessment, By Pannel Type, 2019 & 2026F
9.3 Turkey Smart TV Market Opportunity Assessment, By Resolution Type, 2019 & 2026F
9.4 Turkey Smart TV Market Opportunity Assessment, By Distribution Channel, 2019 & 2026F
9.5 Turkey Smart TV Market Opportunity Assessment, By  End Use, 2019 & 2026F
10 Turkey Smart TV Market - Competitive Landscape
10.1 Turkey Smart TV Market Revenue Share, By Companies, 2019
10.2 Turkey Smart TV Market Competitive Benchmarking, By Operating and Technical Parameters
11 Company Profiles
12 Recommendations
13 Disclaimer
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