United Arab Emirates (UAE) Augmented Reality in Retail Market (2025-2031) Outlook | Forecast, Growth, Value, Companies, Industry, Revenue, Share, Size, Trends & Analysis

Market Forecast By Offering (Hardware , Software), By Device Type (Head-Mounted Display (HMD), Smart AR Mirror, Handheld Device), By Application (Advertising and Marketing, Try-on Solutions, Planning and Designing, Information Systems), By  Technology (Marker-based Augmented Reality, Marker-less Augmented Reality), By Retail Type (Jewelry, Beauty and Cosmetics, Apparel Fitting, Furniture and Lighting, Grocery Shopping, Footwear, Others) And Competitive Landscape
Product Code: ETC4453661 Publication Date: Jul 2023 Updated Date: Feb 2025 Product Type: Report
Publisher: 6Wresearch No. of Pages: 85 No. of Figures: 45 No. of Tables: 25

United Arab Emirates (UAE) Augmented Reality in Retail Market Synopsis

The use of Augmented Reality (AR) in the retail sector is gaining traction in the UAE. AR technology enhances the shopping experience by enabling virtual try-ons, product visualization, and interactive advertising. Retailers in the UAE are increasingly adopting AR to engage customers and bridge the online and offline shopping experiences. As consumers embrace AR applications for shopping, this market is poised for growth, presenting opportunities for businesses to create immersive and personalized retail experiences.

Drivers of the Markets

Augmented reality (AR) in retail is gaining traction in the UAE due to its potential to enhance the shopping experience. Customers in the UAE have high expectations for personalized and immersive retail experiences, and AR plays a crucial role in meeting these expectations. Retailers are leveraging AR for virtual try-ons, interactive product displays, and navigation within stores, which enhances customer engagement and drives sales. The COVID-19 pandemic also accelerated the adoption of AR in retail, as it allowed businesses to offer contactless shopping experiences. The UAE government`s commitment to fostering a technology-friendly environment and its emphasis on innovation in the retail sector are further fueling the growth of AR applications in retail.

Challenges of the Markets

The augmented reality (AR) in retail market in the UAE faces challenges related to consumer adoption and infrastructure readiness. Despite the potential benefits of AR in enhancing the retail experience, many consumers in the UAE remain hesitant to embrace AR technologies. Lack of awareness, concerns about privacy, and the need for compatible devices act as barriers to widespread adoption. Furthermore, the implementation of AR in retail requires robust infrastructure, including high-speed internet and advanced AR-capable devices. The slow pace of infrastructure development can hinder the seamless integration of AR solutions into the retail landscape, impacting the market`s growth potential.

COVID-19 Impact on the Market

During the COVID-19 pandemic, the Augmented Reality in Retail market in the UAE experienced significant shifts. Retailers embraced AR technologies for virtual try-ons and enhanced customer experiences due to restrictions on physical shopping. The demand for AR applications in retail surged, spurring innovations in virtual showrooms and interactive product visualization tools.

Key Players of the market

Major contributors to the UAE Augmented Reality in Retail market include Microsoft Corporation and Google LLC. Renowned for their advancements in AR technology, these companies provide solutions that enhance the retail experience by overlaying digital information on physical products, offering customers interactive and personalized shopping experiences in the UAE.

Key Highlights of the Report:

  • United Arab Emirates (UAE) Augmented Reality in Retail Market Outlook
  • Market Size of United Arab Emirates (UAE) Augmented Reality in Retail Market, 2024
  • Forecast of United Arab Emirates (UAE) Augmented Reality in Retail Market, 2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Augmented Reality in Retail Revenues & Volume for the Period 2021-2031
  • United Arab Emirates (UAE) Augmented Reality in Retail Market Trend Evolution
  • United Arab Emirates (UAE) Augmented Reality in Retail Market Drivers and Challenges
  • United Arab Emirates (UAE) Augmented Reality in Retail Price Trends
  • United Arab Emirates (UAE) Augmented Reality in Retail Porter's Five Forces
  • United Arab Emirates (UAE) Augmented Reality in Retail Industry Life Cycle
  • Historical Data and Forecast of United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume By Offering for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume By Hardware for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume By Software for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume By Device Type for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume By Head-Mounted Display (HMD) for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume By Smart AR Mirror for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume By Handheld Device for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume By Application for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume By Advertising and Marketing for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume By Try-on Solutions for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume By Planning and Designing for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume By Information Systems for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume By  Technology for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume By Marker-based Augmented Reality for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume By Marker-less Augmented Reality for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume By Retail Type for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume By Jewelry for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume By Beauty and Cosmetics for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume By Apparel Fitting for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume By Furniture and Lighting for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume By Grocery Shopping for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume By Footwear for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume By Others for the Period 2021-2031
  • United Arab Emirates (UAE) Augmented Reality in Retail Import Export Trade Statistics
  • Market Opportunity Assessment By Offering
  • Market Opportunity Assessment By Device Type
  • Market Opportunity Assessment By Application
  • Market Opportunity Assessment By  Technology
  • Market Opportunity Assessment By Retail Type
  • United Arab Emirates (UAE) Augmented Reality in Retail Top Companies Market Share
  • United Arab Emirates (UAE) Augmented Reality in Retail Competitive Benchmarking By Technical and Operational Parameters
  • United Arab Emirates (UAE) Augmented Reality in Retail Company Profiles
  • United Arab Emirates (UAE) Augmented Reality in Retail Key Strategic Recommendations

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 United Arab Emirates (UAE) Augmented Reality in Retail Market Overview

3.1 United Arab Emirates (UAE) Country Macro Economic Indicators

3.2 United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume, 2021 & 2031F

3.3 United Arab Emirates (UAE) Augmented Reality in Retail Market - Industry Life Cycle

3.4 United Arab Emirates (UAE) Augmented Reality in Retail Market - Porter's Five Forces

3.5 United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume Share, By Offering , 2021 & 2031F

3.6 United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume Share, By Device Type , 2021 & 2031F

3.7 United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume Share, By Application , 2021 & 2031F

3.8 United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume Share, By  Technology, 2021 & 2031F

3.9 United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume Share, By Retail Type, 2021 & 2031F

4 United Arab Emirates (UAE) Augmented Reality in Retail Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.3 Market Restraints

5 United Arab Emirates (UAE) Augmented Reality in Retail Market Trends

6 United Arab Emirates (UAE) Augmented Reality in Retail Market, By Types

6.1 United Arab Emirates (UAE) Augmented Reality in Retail Market, By Offering

6.1.1 Overview and Analysis

6.1.2 United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume, By Offering , 2021-2031F

6.1.3 United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume, By Hardware , 2021-2031F

6.1.4 United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume, By Software, 2021-2031F

6.2 United Arab Emirates (UAE) Augmented Reality in Retail Market, By Device Type

6.2.1 Overview and Analysis

6.2.2 United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume, By Head-Mounted Display (HMD), 2021-2031F

6.2.3 United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume, By Smart AR Mirror, 2021-2031F

6.2.4 United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume, By Handheld Device, 2021-2031F

6.3 United Arab Emirates (UAE) Augmented Reality in Retail Market, By Application

6.3.1 Overview and Analysis

6.3.2 United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume, By Advertising and Marketing, 2021-2031F

6.3.3 United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume, By Try-on Solutions, 2021-2031F

6.3.4 United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume, By Planning and Designing, 2021-2031F

6.3.5 United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume, By Information Systems, 2021-2031F

6.4 United Arab Emirates (UAE) Augmented Reality in Retail Market, By  Technology

6.4.1 Overview and Analysis

6.4.2 United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume, By Marker-based Augmented Reality, 2021-2031F

6.4.3 United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume, By Marker-less Augmented Reality, 2021-2031F

6.5 United Arab Emirates (UAE) Augmented Reality in Retail Market, By Retail Type

6.5.1 Overview and Analysis

6.5.2 United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume, By Jewelry, 2021-2031F

6.5.3 United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume, By Beauty and Cosmetics, 2021-2031F

6.5.4 United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume, By Apparel Fitting, 2021-2031F

6.5.5 United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume, By Furniture and Lighting, 2021-2031F

6.5.6 United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume, By Grocery Shopping, 2021-2031F

6.5.7 United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume, By Footwear, 2021-2031F

7 United Arab Emirates (UAE) Augmented Reality in Retail Market Import-Export Trade Statistics

7.1 United Arab Emirates (UAE) Augmented Reality in Retail Market Export to Major Countries

7.2 United Arab Emirates (UAE) Augmented Reality in Retail Market Imports from Major Countries

8 United Arab Emirates (UAE) Augmented Reality in Retail Market Key Performance Indicators

9 United Arab Emirates (UAE) Augmented Reality in Retail Market - Opportunity Assessment

9.1 United Arab Emirates (UAE) Augmented Reality in Retail Market Opportunity Assessment, By Offering , 2021 & 2031F

9.2 United Arab Emirates (UAE) Augmented Reality in Retail Market Opportunity Assessment, By Device Type , 2021 & 2031F

9.3 United Arab Emirates (UAE) Augmented Reality in Retail Market Opportunity Assessment, By Application , 2021 & 2031F

9.4 United Arab Emirates (UAE) Augmented Reality in Retail Market Opportunity Assessment, By  Technology, 2021 & 2031F

9.5 United Arab Emirates (UAE) Augmented Reality in Retail Market Opportunity Assessment, By Retail Type, 2021 & 2031F

10 United Arab Emirates (UAE) Augmented Reality in Retail Market - Competitive Landscape

10.1 United Arab Emirates (UAE) Augmented Reality in Retail Market Revenue Share, By Companies, 2024

10.2 United Arab Emirates (UAE) Augmented Reality in Retail Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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