Product Code: ETC4453661 | Publication Date: Jul 2023 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
The use of Augmented Reality (AR) in the retail sector is gaining traction in the UAE. AR technology enhances the shopping experience by enabling virtual try-ons, product visualization, and interactive advertising. Retailers in the UAE are increasingly adopting AR to engage customers and bridge the online and offline shopping experiences. As consumers embrace AR applications for shopping, this market is poised for growth, presenting opportunities for businesses to create immersive and personalized retail experiences.
Augmented reality (AR) in retail is gaining traction in the UAE due to its potential to enhance the shopping experience. Customers in the UAE have high expectations for personalized and immersive retail experiences, and AR plays a crucial role in meeting these expectations. Retailers are leveraging AR for virtual try-ons, interactive product displays, and navigation within stores, which enhances customer engagement and drives sales. The COVID-19 pandemic also accelerated the adoption of AR in retail, as it allowed businesses to offer contactless shopping experiences. The UAE government`s commitment to fostering a technology-friendly environment and its emphasis on innovation in the retail sector are further fueling the growth of AR applications in retail.
The augmented reality (AR) in retail market in the UAE faces challenges related to consumer adoption and infrastructure readiness. Despite the potential benefits of AR in enhancing the retail experience, many consumers in the UAE remain hesitant to embrace AR technologies. Lack of awareness, concerns about privacy, and the need for compatible devices act as barriers to widespread adoption. Furthermore, the implementation of AR in retail requires robust infrastructure, including high-speed internet and advanced AR-capable devices. The slow pace of infrastructure development can hinder the seamless integration of AR solutions into the retail landscape, impacting the market`s growth potential.
During the COVID-19 pandemic, the Augmented Reality in Retail market in the UAE experienced significant shifts. Retailers embraced AR technologies for virtual try-ons and enhanced customer experiences due to restrictions on physical shopping. The demand for AR applications in retail surged, spurring innovations in virtual showrooms and interactive product visualization tools.
Major contributors to the UAE Augmented Reality in Retail market include Microsoft Corporation and Google LLC. Renowned for their advancements in AR technology, these companies provide solutions that enhance the retail experience by overlaying digital information on physical products, offering customers interactive and personalized shopping experiences in the UAE.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United Arab Emirates (UAE) Augmented Reality in Retail Market Overview |
3.1 United Arab Emirates (UAE) Country Macro Economic Indicators |
3.2 United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume, 2021 & 2031F |
3.3 United Arab Emirates (UAE) Augmented Reality in Retail Market - Industry Life Cycle |
3.4 United Arab Emirates (UAE) Augmented Reality in Retail Market - Porter's Five Forces |
3.5 United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume Share, By Offering , 2021 & 2031F |
3.6 United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume Share, By Device Type , 2021 & 2031F |
3.7 United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume Share, By Application , 2021 & 2031F |
3.8 United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume Share, By Technology, 2021 & 2031F |
3.9 United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume Share, By Retail Type, 2021 & 2031F |
4 United Arab Emirates (UAE) Augmented Reality in Retail Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 United Arab Emirates (UAE) Augmented Reality in Retail Market Trends |
6 United Arab Emirates (UAE) Augmented Reality in Retail Market, By Types |
6.1 United Arab Emirates (UAE) Augmented Reality in Retail Market, By Offering |
6.1.1 Overview and Analysis |
6.1.2 United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume, By Offering , 2021-2031F |
6.1.3 United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume, By Hardware , 2021-2031F |
6.1.4 United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume, By Software, 2021-2031F |
6.2 United Arab Emirates (UAE) Augmented Reality in Retail Market, By Device Type |
6.2.1 Overview and Analysis |
6.2.2 United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume, By Head-Mounted Display (HMD), 2021-2031F |
6.2.3 United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume, By Smart AR Mirror, 2021-2031F |
6.2.4 United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume, By Handheld Device, 2021-2031F |
6.3 United Arab Emirates (UAE) Augmented Reality in Retail Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume, By Advertising and Marketing, 2021-2031F |
6.3.3 United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume, By Try-on Solutions, 2021-2031F |
6.3.4 United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume, By Planning and Designing, 2021-2031F |
6.3.5 United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume, By Information Systems, 2021-2031F |
6.4 United Arab Emirates (UAE) Augmented Reality in Retail Market, By Technology |
6.4.1 Overview and Analysis |
6.4.2 United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume, By Marker-based Augmented Reality, 2021-2031F |
6.4.3 United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume, By Marker-less Augmented Reality, 2021-2031F |
6.5 United Arab Emirates (UAE) Augmented Reality in Retail Market, By Retail Type |
6.5.1 Overview and Analysis |
6.5.2 United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume, By Jewelry, 2021-2031F |
6.5.3 United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume, By Beauty and Cosmetics, 2021-2031F |
6.5.4 United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume, By Apparel Fitting, 2021-2031F |
6.5.5 United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume, By Furniture and Lighting, 2021-2031F |
6.5.6 United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume, By Grocery Shopping, 2021-2031F |
6.5.7 United Arab Emirates (UAE) Augmented Reality in Retail Market Revenues & Volume, By Footwear, 2021-2031F |
7 United Arab Emirates (UAE) Augmented Reality in Retail Market Import-Export Trade Statistics |
7.1 United Arab Emirates (UAE) Augmented Reality in Retail Market Export to Major Countries |
7.2 United Arab Emirates (UAE) Augmented Reality in Retail Market Imports from Major Countries |
8 United Arab Emirates (UAE) Augmented Reality in Retail Market Key Performance Indicators |
9 United Arab Emirates (UAE) Augmented Reality in Retail Market - Opportunity Assessment |
9.1 United Arab Emirates (UAE) Augmented Reality in Retail Market Opportunity Assessment, By Offering , 2021 & 2031F |
9.2 United Arab Emirates (UAE) Augmented Reality in Retail Market Opportunity Assessment, By Device Type , 2021 & 2031F |
9.3 United Arab Emirates (UAE) Augmented Reality in Retail Market Opportunity Assessment, By Application , 2021 & 2031F |
9.4 United Arab Emirates (UAE) Augmented Reality in Retail Market Opportunity Assessment, By Technology, 2021 & 2031F |
9.5 United Arab Emirates (UAE) Augmented Reality in Retail Market Opportunity Assessment, By Retail Type, 2021 & 2031F |
10 United Arab Emirates (UAE) Augmented Reality in Retail Market - Competitive Landscape |
10.1 United Arab Emirates (UAE) Augmented Reality in Retail Market Revenue Share, By Companies, 2024 |
10.2 United Arab Emirates (UAE) Augmented Reality in Retail Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |