UAE Data Monetization Market (2024-2030) | Analysis, Forecast, Outlook, Share, Growth, Revenue, Value, Trends, Companies, Industry & Size

Market Forecast By Component (Tools, Services, Consulting, Support and Maintenance, Implementation and Integration), By Data Type (Customer Data, Product Data, Financial Data, Supplier Data), By Business Function (Supply Chain Management, Sales and Marketing, Operations, Finance, Others (Legal, R&D, and HR)), By Deployment Type (On-premises, Cloud), By Industry Vertical (BFSI, Telecom, Consumer Goods and Retail, Media and Entertainment, Manufacturing, Transportation and Logistics, Energy and Utilities, Healthcare), By Organization Size (Small and Medium-Sized Enterprises(SMEs), Large Enterprises) And Competitive Landscape

Product Code: ETC4404761 Publication Date: Jul 2023 Updated Date: Jul 2024 Product Type: Report
Publisher: 6Wresearch No. of Pages: 66 No. of Figures: 19 No. of Tables: 3

Topics Covered in UAE Data Monetization Market Report

UAE Data Monetization Market Report thoroughly covers the market by deployment type, business function and industry. The UAE Data Monetization Market Outlook report provides an unbiased and detailed analysis of the ongoing UAE Data Monetization Market trends, opportunities/high growth areas, and market drivers. This would help stakeholders devise and align their market strategies according to the current and future market dynamics.

UAE Data Monetization Market Synopsis

The data monetization market in the UAE has shown significant growth in the past few years, driven by increasing digitization. The surge in mobile connections, from 17 million in 2021 to an estimated 20.96 million in 2024, underscores a highly connected digital ecosystem. With 99% internet penetration and 10.73 million social media users by early 2024, digital engagement in the UAE is pervasive, generating vast amounts of data ripe for monetization. Moreover, a Visa study found that 68% of UAE merchants view digital payments as essential for growth, with over 70% reporting increased revenue and customer footfall.

This shift towards digital transactions, predominantly conducted via card (52%), followed by e-wallets (24%) and bank transfers (11%) in 2023, highlights the growing reliance on data-driven strategies. The wealth of transaction data available fuels the data monetization market, as businesses leverage this information to optimize operations, enhance customer experiences, and drive revenue growth.

UAE Data Monetization Market overview

According to 6Wresearch, the UAE Data Monetization Market is projected to grow at a CAGR of 14.4% during 2024-30. The UAE data monetization industry is set for rapid growth, driven by increasing e-commerce users and revenues projected to reach $9.38 billion by 2028. Digital advertising spending is expected to hit $1.134 billion by 2024, with mobile channels anticipated to account for 46% of total ad spending by 2028. Programmatic advertising is projected to dominate, comprising 76% of digital ad revenue by 2028. These trends highlight the growing adoption of data-driven strategies, which are also expected to boost the digital payments market to $29.75 billion, pushing the UAE towards a cashless society.

UAE Data Monetization Market Share

The UAE data monetization market faces significant restraints due to data leakage concerns and stringent government regulations. According to the Global State of Cybersecurity Report, 48% of organizations in the UAE are primarily worried about data leakage, and 66% reported experiencing one or more breaches in 2022. These breaches, often resulting from phishing, ransomware, or other advanced threats, have led to financial losses averaging $2.2 million per breach.

Market Segmentation by Deployment Type

Cloud is anticipated to lead the data monetization market in UAE, as cloud services allow businesses to scale their data storage and processing capabilities up or down based on demand without significant upfront investment. Additionally, cloud platforms provide ubiquitous access to data, enabling teams to collaborate seamlessly from different locations.

Market Segmentation by Business Function

In 2023, sales and marketing held the largest revenue share. Analysing vast amounts of data to gain insights into market trends, customer preferences, and campaign performance makes data particularly valuable for these functions. Businesses use these insights to optimize marketing strategies, improve customer engagement, and drive sales.

UAE Data Monetization Market Segmentation

Market Segmentation by Industry

Retail & E-commerce is anticipated to lead the UAE Data Monetization Industry as these businesses prioritize customer-centric strategies. Data monetization helps these companies tailor their offerings to individual customer preferences, thereby driving higher engagement and loyalty

Key Attractiveness of the Report

  • 10 Years Market Numbers.
  • Historical Data Starting from 2020 to 2023.
  • Base Year: 2023
  • Forecast Data until 2030.
  • Key Performance Indicators Impacting the Market.
  • Major Upcoming Developments and Projects.

Key Highlights of the Report

  • UAE Data Monetization Market Overview
  • UAE Data Monetization Market Outlook
  • UAE Data Monetization Market Forecast
  • UAE Data Monetization Market Porter’s Five forces Analysis
  • UAE Data Monetization Market Industry Life Cycle Analysis
  • Historical Data and Forecast of UAE Data Monetization Market Revenues, for the Period 2020-2030F
  • Market Drivers and Restraints
  • Historical Data and Forecast of UAE Data Monetization Market Revenues, By Deployment Type, for the Period 2020-2030F
  • Historical Data and Forecast of UAE Data Monetization Market Revenues, By Business Function, for the Period 2020-2030F
  • Historical Data and Forecast of UAE Data Monetization Market Revenues, By Industry, for the Period 2020-2030F
  • Key Performance Indicators
  • Market Opportunity Assessment
  • Competitive Benchmarking
  • Company Profiles
  • Key Strategic Recommendations

Market Scope and Segmentation

The report provides a detailed analysis of the following market segments:

By Deployment Type

  • On-Premises
  • Cloud

By Business Function

  • Supply Chain Management
  • Sales And Marketing
  • Research and Development
  • Operations
  • Others (Finance, Legal etc)

By Industry

  • Retail and E-commerce
  • Healthcare
  • Financial Services
  • Others (Manufacturing, Telecommunications etc)
UAE Data Monetization Market (2024-2030): FAQs
The UAE Data Monetization Market is projected to grow at a CAGR of 14.4% during 2024-30.
The UAE data monetization industry is set for rapid growth, driven by increasing e-commerce users and revenues projected to reach $9.38 billion by 2028.
Cloud is anticipated to lead the data monetization market, as cloud services allow businesses to scale their data storage and processing capabilities up or down based on demand without significant upfront investment.
Segments that are covered in the market report are by development type, business function and industry.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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1. Executive Summary
2. Introduction
2.1 Report Description
2.2 Key Highlights of the Report
2.3 Market Scope & Segmentation
2.4 Research Methodology
2.5 Assumptions
3. UAE Data Monetization Market Overview
3.1. UAE Data Monetization Market Revenues, 2020-2030F
3.2. UAE Data Monetization Market - Industry Life Cycle
3.3. UAE Data Monetization Market - Porter’s Five Forces
4. UAE Data Monetization Market Dynamics
4.1. Impact Analysis
4.2. Market Drivers
4.3. Market Restraints
5. UAE Data Monetization Market Trends & Evolution
6. UAE Data Monetization Market Overview, By Deployment Type
6.1 UAE Data Monetization Market Revenue Share and Revenues, By Deployment Type
6.1.1 UAE Data Monetization Market Revenues, By On-Premises, 2020-2030F
6.1.2 UAE Data Monetization Market Revenues, By Cloud, 2020-2030F
7. UAE Data Monetization Market Overview, By Business Function
7.1 UAE Data Monetization Market Revenue Share and Revenues, By Business Function
7.1.1 UAE Data Monetization Market Revenues, By Supply Chain Management, 2020-2030F
7.1.2 UAE Data Monetization Market Revenues, By Sales And Marketing, 2020-2030F
7.1.3 UAE Data Monetization Market Revenues, By Operations, 2020-2030F
7.1.4 UAE Data Monetization Market Revenues, By Others, 2020-2030F
8. UAE Data Monetization Market Overview, By Industry
8.1 UAE Data Monetization Market Revenue Share and Revenues, By Industry
8.1.1 UAE Data Monetization Market Revenues, By Retail and E-commerce, 2020-2030F
8.1.2 UAE Data Monetization Market Revenues, By Healthcare, 2020-2030F
8.1.3 UAE Data Monetization Market Revenues, By Financial Services, 2020-2030F
8.1.4 UAE Data Monetization Market Revenues, By Others, 2020-2030F
9. UAE Data Monetization Market- Key Performance Indicators
10. UAE Data Monetization Market - Opportunity Assessment
10.1. UAE Data Monetization Market Opportunity Assessment, By Deployment Type, 2030F
10.2. UAE Data Monetization Market Opportunity Assessment, By Business Function, 2030F
10.3. UAE Data Monetization Market Opportunity Assessment, By Industry, 2030F
11. UAE Data Monetization Market Competitive Landscape
11.1 UAE Data Monetization Market Revenues Share, By Companies, 2023
11.2 UAE Data Monetization Market Competitive Benchmarking, By Operating Parameters
12. Company Profiles
12.1 IBM Corporation
12.2 Accenture plc
12.3 Amazon Web Services (AWS)
12.4 Cisco Systems
12.5 Deloitte Touche Tohmatsu
12.6 Sap sc
12.7 Emirates Data Clearing House (EDCH)
12.8 Google LLC
12.9 Informatica Inc
12.10 Microsoft Corporation
13. Key Strategic Recommendations
14. Disclaimer
List of Figures
1. UAE Data Monetization Market Revenues and Volume, 2020-2030F (USD Million)
2. UAE Payment Method Breakdown (In %), 2023
3. UAE Mobile connections (In Million), 2021-2024
4. GCC 5G Download and Upload Speed, Mbps, 2022
5. Top 3 Security Concerns in UAE Organizations
6. UAE Data Monetization Market Revenue Share, By Deployment Type, 2023 & 2030F
7. UAE Data Monetization Market Revenue Share, By Business Function, 2023 & 2030F
8. UAE Data Monetization Market Revenue Share, By Industry, 2023 & 2030F 
9. UAE Revenues from E-Commerce Sector (In Millions), 2020-2024
10. UAE Total Online Sales by Industry (in %), 2024
11. UAE Internet Users (In Millions), 2020-2024
12. UAE Digital Advertising Spend, 2024
13. UAE Total advertising spend, (In Million), 2022 & 2023
14. UAE Social Media Users (In Millions), 2021-2024
15. UAE Data Monetization Market Opportunity Assessment, By Deployment Type, 2030F ($ Million)
16. UAE Data Monetization Market Opportunity Assessment, By Business Function, 2030F ($ Million)
17. UAE Data Monetization Market Opportunity Assessment, By Industry, 2030F ($ Million)
18. UAE Data Monetization Market Revenue Ranking, By Companies, 2023
19. UAE Sales and Marketing, by Business Function Revenues. 2023 & 2030F
List of Tables
1. UAE Future Mobility Technologies Development, 2024
2. UAE Data Protection Laws and Their Impact
3. UAE Data Monetization Market Revenues, By Deployment Type, 2020-2030F ($ Million)
4. UAE Data Monetization Market Revenues, By Business Function, 2020-2030F ($ Million)
5. UAE Data Monetization Market Revenues, By Industry, 2020-2030F ($ Million)
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