Product Code: ETC073909 | Publication Date: Aug 2023 | Updated Date: Jan 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The toothpaste market in Vietnam has experienced robust growth in recent years, driven by the country`s increasing oral care awareness and the growing focus on personal hygiene. Toothpaste, a daily essential for oral hygiene, holds a prominent place in the Vietnamese households. The market has witnessed a surge in demand as consumers become more conscious of dental health and aesthetics. Moreover, the availability of a wide range of toothpaste variants, including those formulated for specific dental issues such as sensitivity, whitening, and herbal blends, has further contributed to the market`s expansion. The toothpaste industry in Vietnam continues to evolve with advancements in oral care technology and marketing strategies aimed at appealing to a diverse consumer base.
Several factors act as drivers for the growth of the toothpaste market in Vietnam. Firstly, an increasing awareness of oral health and the importance of maintaining good dental hygiene has led to a higher adoption of toothpaste among Vietnamese consumers. Dental health campaigns, dental check-up programs, and educational initiatives have played a significant role in promoting oral care practices. Secondly, the rise in disposable incomes and urbanization has led to changes in lifestyle and consumption patterns, with consumers seeking products that offer additional benefits beyond basic oral care. As a result, there is a growing demand for premium and specialized toothpaste variants, driving market growth.
Despite the positive growth trends, the Vietnam toothpaste market also faces certain challenges. One of the significant challenges is the price sensitivity among consumers. With a significant portion of the population falling into the low-to-middle-income bracket, affordability remains a crucial factor influencing purchasing decisions. To cater to this segment, toothpaste manufacturers must strike a balance between offering effective products at competitive prices. Additionally, the market is highly competitive, with both domestic and international players vying for market share. This intense competition necessitates constant innovation and effective marketing strategies to differentiate products and capture consumer attention
The Covid-19 pandemic had a notable impact on the toothpaste market in Vietnam. During the initial phases of the pandemic, there was a surge in demand for personal hygiene products, including toothpaste, as consumers focused on maintaining cleanliness and health. As people stayed at home more frequently, the consumption of toothpaste and oral care products increased, contributing to a short-term boost in sales. However, the pandemic also presented challenges, such as disruptions in supply chains and retail operations during lockdowns. Consumer spending patterns changed, with priorities shifting towards essential items, and there was an increased emphasis on online shopping for toothpaste and personal care products.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Toothpastes Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Toothpastes Market Revenues & Volume, 2020 & 2027F |
3.3 Vietnam Toothpastes Market - Industry Life Cycle |
3.4 Vietnam Toothpastes Market - Porter's Five Forces |
3.5 Vietnam Toothpastes Market Revenues & Volume Share, By Type, 2020 & 2027F |
3.6 Vietnam Toothpastes Market Revenues & Volume Share, By Distribution Channel, 2020 & 2027F |
4 Vietnam Toothpastes Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Vietnam Toothpastes Market Trends |
6 Vietnam Toothpastes Market, By Types |
6.1 Vietnam Toothpastes Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Toothpastes Market Revenues & Volume, By Type, 2018 - 2027F |
6.1.3 Vietnam Toothpastes Market Revenues & Volume, By Sensitivity, 2018 - 2027F |
6.1.4 Vietnam Toothpastes Market Revenues & Volume, By Whitening, 2018 - 2027F |
6.1.5 Vietnam Toothpastes Market Revenues & Volume, By Childrenâ??s, 2018 - 2027F |
6.1.6 Vietnam Toothpastes Market Revenues & Volume, By Smokers, 2018 - 2027F |
6.1.7 Vietnam Toothpastes Market Revenues & Volume, By Herbal, 2018 - 2027F |
6.1.8 Vietnam Toothpastes Market Revenues & Volume, By Others, 2018 - 2027F |
6.2 Vietnam Toothpastes Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Toothpastes Market Revenues & Volume, By Store-based, 2018 - 2027F |
6.2.3 Vietnam Toothpastes Market Revenues & Volume, By Non-store based, 2018 - 2027F |
7 Vietnam Toothpastes Market Import-Export Trade Statistics |
7.1 Vietnam Toothpastes Market Export to Major Countries |
7.2 Vietnam Toothpastes Market Imports from Major Countries |
8 Vietnam Toothpastes Market Key Performance Indicators |
9 Vietnam Toothpastes Market - Opportunity Assessment |
9.1 Vietnam Toothpastes Market Opportunity Assessment, By Type, 2020 & 2027F |
9.2 Vietnam Toothpastes Market Opportunity Assessment, By Distribution Channel, 2020 & 2027F |
10 Vietnam Toothpastes Market - Competitive Landscape |
10.1 Vietnam Toothpastes Market Revenue Share, By Companies, 2020 |
10.2 Vietnam Toothpastes Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |