June 3, 2014
NEW DELHI: Rising need for data usage among Indian consumers have opened tremendous opportunities for Indian Data Card market. Indian Data Card market witnessed significant increase in demand for 4G Data Cards over the past few quarters. During CY Q1 2014, 4G Data Cards registered a substantial growth of around 313% over the CY Q4 2013.
Currently, every household in India has around 3-4 gadgets and all of them requires internet connectivity. As a result, OEM’s are concentrating on Wi-Fi based Data Cards to cater to the multiple needs of consumers through one single device. Major players like Huawei, ZTE and Micromax have already launched Wi-Fi Data Cards. Other major players are also expected to enter Indian WI-FI Data Card market over the coming quarters. Additionally, the OEM’s are also focusing on the open Data Card market aiming to provide viable options for the Indian consumers.
Growing need for high speed internet has resulted in an increase in demand for features such as Wi-Fi and 4G. It is expected that 4G Data Cards would continue to grow and give intense competition to the 3G Data Card market. Increasing consumer awareness and initiatives like free WI-FI zone, availability of internet in public transport would further boost Indian Data Card market.
6Wresearch constantly tracks the Indian Data Card market and recently came up with the CY Q1 2014 Data Card Tracker. The Tracker provides Quarterly information for the Total Unit Shipments of Data Cards in India, including details of total Data Cards imported and manufactured in India.