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Content integrated Televisions: The next big trend to shape the Indian TV

July 21, 2016

From what was once known as an "idiot box", televisions have come a long way to become "smart" and internet-enabled after various ground-breaking innovations in the sector. The Indian TV industry in particular has evolved exponentially in the last few decades and it is now on the verge to be revolutionized again.

Technology has always been a key factor in driving the industry evolution, the previous sea-change in TV industry came with the launch of flat panel display technology which further evolved from LCDs to LEDs. The fact that TVs could be hung up on walls also gave way to them being viewed as a lifestyle commodity rather than a mere entertainment tool. It has dominated the TV industry for a decade now and the market is eager for more innovations.

The next big trend that is set to shake up the industry is smart TV, television that connects to the internet, provides rich on-demand content and interact with the user intelligently. According to a study by 6Wresearch, the Indian Smart TV Market is expected to reach Rs 54,000 crores by 2017.

While various players in India have already launched their so called smart TVs with a few simple internet functions added, true smart TVs are still rare find on the Indian market.

Technology innovator LeEco may provide a good example for what smart TVs are really like. The company has launched its smartphones as well as a membership programme with entertainment content in India. It is only logical for it to take a big leap in this segment in India. LeEco's TVs are not only internet-enabled but also pack a plethora of content.

It has already reshaped the TV industry in China where users are now demanding TVs that are bundled with entertainment, which provides them access to movies, songs, and much entertainment content.

The concept of content integrated Smart TVs is likely to be pioneered by LeEco and it may take the television experience for users to a new level. LeEco has a long standing history of providing a wide-range of popular programs and music resources for enjoyment across screens, from smartphones to TVs', making their new products in India a platform for a variety of audio and video resources.

Riding on the back of the growing demand for audio-video content across screens, small and big, content integrated TVs have paved the way for the next big trend in the industry. It is certain that the next big battle in this industry will not be fought by the mere size of the screen but on battlefield of integrated services.

LeEco has a long legacy of providing so called ecosystem of services to its users in China, where it has emerged as one of the largest video streaming companies. The content can be viewed on LeEco's devices that include Superphones and Super TVs.

LeEco has already launched its Supertainment membership program in India along with its next generation Superphones, Le 2 and Le Max2 that come with a wide variety of content and services. It only seems logical now that the next big announcement by LeEco would be another addition to its ecosystem cycle. With the launch of its smart TVs, LeEco would be able to make the most of its cloud-based content ecosystem, which it has invested heavily to build in India. By inking partnerships with three leading names in the industry, Eros Now, YuppTV and Hungama Music, LeEco has already built a strong repository of leading movies, music and concerts.

While there are numerous speculations in the air at the moment around what LeEco will launch at its upcoming event, there are reasons to believe that the company will give its user a new dimension to experience its products and services.

Media Source: Indian Express

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