6wresearch logo

Online grooming brand Beardo to expand in salons, organised retail formats

February 15, 2018

Men's grooming brand Beardo, which has a strong online presence, plans to expand in salons, supermarkets and organised retail formats. The company, in which homegrown FMCG major Marico has picked up a stake, is also looking to start selling its products in the US.

Beardo's offerings include face-wash, soaps, face-packs and scrubs, hair-care and skin-care products. However, beard - grooming offerings - beard wash and beard oils - remain the brand's primary draw.

According to Ashutosh Valani, co-founder, the nearly two-year-old brand, which first started in the 'online only' format, has started expanding offline too. It will target salons and modern trade formats initially.

It is currently present across mass premium salons (charging over 200). The next phase will see Beardo enter salons that charge between 100 and 200.

"Over a period, we will also target neighbourhood salons with our offerings. Right now, we are present in 5,000-odd outlets across North, South and West India, and over the next two years, with the grooming market maturing, we will look at a pan-India presence in 25,000-odd outlets," Valani told BusinessLine. The company recently begun operations in the eastern region.

Beardo is also available in some modern trade outlets like Shoppers' Stop. But expanding through general trade or mom-and-pop stores is not a focus area now.

"Our products are positioned in the mass premium category and general trade is not exactly a focus area at the moment. However, as the male grooming market matures, we may look at having a presence in mom-and-pop stores," he said.

Growing market
The male grooming segment - that includes hair conditioning and styling; shaving solutions and beard and moustache grooming offerings - is still at a nascent stage. Compared to a $100-million business globally, the segment here is about $10 million.

According to 6Wresearch, the men's grooming market in India is projected to grow at a CAGR of 15 per cent during 2017-23. And start-ups like Ustraa, Beardo, and The Man Company are some of the popular brands in the segment.

However, predominant players include FMCG and multinationals like Gillette (in shaving solutions); Emami (fairness cream and facewash); Garnier (in facewash) and Marico.

Going global
The Ahmedabad-based Beardo (owned by Zed Lifestyle Pvt Ltd) does not share turnover details. But, Valani pointed out that the company has a run rate of around 4-5 crore a month and is likely to exceed 50 crore in annual sales.

Beardo, is also looking to tap markets outside India, particularly the US.

"We are finalising our plans for the US. By April-June we should have an online presence there," Vilani said.

Apart from India, Beardo is currently available in West Asia through the omni-channel strategy.

Media Source : The Hindu Business Line

      Browse More Report

Romania Elevator & Escalator Market (2018-2024)

Market Forecast By Segments (Elevators (Machine Room and Machine Room Less), Escalator (Moving Stairs and Moving Walkways)), By Services (New installation and Maintenance), By Verticals (Residential, Commercial and Industrial), By Regions...

Read More

India Solar Inverter Market (2018-2024)

Market Forecast By Types (Central Inverter, String Inverter and Micro Inverter), By System Types (Off Grid and On Grid), By End Users (Commercial, Utility and Residential), By Power Rating (Below 10 kW, 10kW-100 kW, 100.1 kW - 1 MW and Above 1 MW), By Regions...

Read More

UAE Construction Equipment Rental Market (2018-2024)

Market Forecast By Types of Equipment (Crane (Mobile Crane, Crawler Crane and Tower Crane), Bulldozer, Earth Moving Equipment (Loader (Backhoe Loader, Wheeled Loader and Skid Steer Loader), Excavator (Tracked Excavator, Mini Excavator and Wheeled Excavator)...

Read More

UAE Power Cables Market (2018-2024)

Market Forecast By Voltage Rating (Low Voltage (Up to 1kV), Medium Voltage (1.1kV - 33kV), High Voltage (33.1kV - 132kV) and Extra High Voltage (132.1kV - 440kV), By Applications (Oil, Gas & Petrochemicals, Buildings & Industrial and Infrastructure)...

Read More

India Blockchain Technology Market (2018-2024)

Market Forecast By Technology Type (Public and Private & Permissioned), By Applications (Financial and Non-Financial), By End Users (BFSI, Government and Public , Transportation and Logistics, Healthcare and Pharmaceuticals, Real Estate and Others)...

Read More

India Garment Steamer Market (2018-2024)

Market Forecast By Types (Standing/Upright and Handheld/Compact), By End Users (Commercial and Household), By Regions (Northern, Western, Eastern and Southern) and Competitive Landscape

Read More

UAE Power Tools Market (2018-2024)

Market Forecast By Technology (Electric Power Tool and Pneumatic Power Tool), By Tool Types (Metal Segment, Concrete Segment, Wood Working Segment and Others), By Verticals (Construction, Automotive, Manufacturing and Others), By Regions...

Read More

India Antivirus Software Market (2018-2024)

Market Forecast By End Users (Individual, Enterprise and Government), By Applications (Windows, MAC and Android/IOS/Linux), By Product Types (Laptop, Desktop PC and Mobile/Tablet PC), By Sales Channels (Online and Offline), By Regions...

Read More

Indonesia Elevator & Escalator Market (2017-2023)

Market Forecast By Segments (Elevators (Passenger, Cargo and Home), Escalator (Moving Stairs and Moving Walkways)), By Services (New installation and Maintenance), By Verticals (Residential, Commercial and Industrial), By Regions (Java, Sumatra, Bali & Nusa Tengaera...

Read More

Our Key Clients
6wreserach client list

6Wresearch Events
6wreserach events