6wresearch logo

Samsung expects double digit growth in Smart TV biz

9 April, 2013

Consumer electronic company Samsung Electronics said, the company expects a double-digit growth from its panel and Smart TV business in the country. Presently, the company enjoys around 30 per cent of the market in the panel TV segment. The company also said it will launch its first Ultra High Definition TV (UHD TV), the 85S9, with an 85-inch display screen in India in June this year. However, the company said, it has not fixed the price for the model.

"We are witnessing a good growth in the panel TV business in the country. With the latest launch of Smart TV, we expect to double the business. The Smart TV adoption in the country is growing and as a leading player in the panel TV business in the country we believe that we can capitalise on the growing trend in the country," said Atul Jain, Senior Vice-President, Consumer Electronics, Samsung India.

The company also unveiled about 20 new television models across its flagship Smart TV and LED TV series. Samsung also said, LED TVs will drive the company's panel TV growth and expects Smart TV to contribute 20 per cent of its panel TV growth. With the new launch the company is targeting the growing consumers who are shifting from normal TVs to LED.

According to a report from market intelligence firm 6Wresearch, Indian smart TV market is expected to reach Rs 54,000 crore ($10.41 billion) by 2017, growing at a CAGR of 87 per cent during 2012-2017. It also said that India's smart TV market is expected to ship 9.86 million units of smart TVs in 2017, at a CAGR of over 109 per cent from 2012-2017. In 2011, smart TVs accounted for less than 5 per cent of the total flat TVs unit shipments and are expected to cross 50 per cent mark in 2017.

Samsung's Flat Panel TV products has 43 models across LED, LCD and plasma Technologies with screen sizes ranging from 22 inches to 75 inches priced between Rs 14,500 to Rs 750,000.

"With the launch of our 2013 Smart TV range, we are looking to consolidate our leadership in the panel TV market in India. We expect LED TVs to drive our Panel TV growth, with Smart TVs contributing at least 20 per cent of our Panel TV volumes this year," Samsung India Senior Vice-President (Consumer Electronics) S K Kim said.

The company has also announced the launch of Evolution Kit. The kit available on select 2012 Series 7, 8 and 9 Smart TVs, it provides both software and hardware updates that include access to the 2013 Smart Hub and other Smart features, and transforms the set’s dual-core CPU to quad-core, resulting in faster internal processing speeds, the company said. The company also said the new Smart TV comes with around 750 global and Indian application. It also launched five new Plasma televisions across 43 inches, 51inches and 64 inches screen sizes were introduced in Series 8 priced between Rs 35,500 to Rs 209,900.

Source:http://www.business-standard.com/article/companies/samsung-expects-double-digit-growth-in-smart-tv-biz-113040900504_1.html

      Browse More Report

UAE Video Surveillance Market (2017-2023)

Market Forecast by Types (Analog Video Surveillance Systems (Analog Camera and DVR), IP Video Surveillance Systems (IP Cameras, NVR and Encoder/ Decoder), Surveillance Software (Video Management Software, Video Analytics Software and Others)...

Read More

India Air Conditioner Market (2017-2023)

Market Forecast by AC Types (Window AC, Split AC, Floor Standing, Cassette Type, Packaged, Ducted Split/Ceiling Concealed, Centralized (Chiller, VRF and AHU/FCU)), Applications (Residential, Commercial & Retail Buildings, Government & Transportation, Hospitality and Others)...

Read More

India Lithium Ion Batteries Market (2017-23)

Market Forecast by Applications (Automotive, Industrial, Consumer Electronics and Others (Medical, Military and Textile)), Materials (Lithium Cobalt Oxide, Lithium Manganese Oxide, Lithium Iron Phosphate and Others (Li Nickel Cobalt Aluminum Oxide and Li Titanate))...

Read More

Africa Fire Safety Systems and Equipment Market (2017-2023)

Market Forecast by Types (Fire Fighting Systems and Equipment (Fire Extinguishers (Dry Chemical Fire Extinguisher, CO2 Fire Extinguisher, Clean Agent Fire Extinguisher, Foam Fire Extinguisher, Wet Chemical Fire Extinguisher and Water Fire Extinguisher...

Read More

India 5-30 Hp Diesel Engine Market (2018-2023)

Market Forecast by Types (Horizontal and Vertical Engine), Cylinder Types (Single, Double, Triple and Four), Applications (Agricultural, Automobiles, Power and Others), Regions (Northern, Western, Eastern and Southern) and Competitive Landscape

Read More

Middle East Diesel Genset Market (2017–2023)

Market Forecast By KVA Ratings (5-75 KVA, 75.1-375 KVA, 375.1-750 KVA, 750.1-1000 KVA and Above 1000 KVA), Applications (Retail & Logistics, Oil & Gas, Government & Transportation, Rental, Commercial and Others), Countries...

Read More

India Electric Vehicle Powertrain Systems Market (2017-2023)

Market Forecast By Technology (Battery Electric Vehicle Powertrain and Hybrid Electric Vehicle Powertrain), Components (Transmission, Battery, Motor/Generator, Engine and Controller)...

Read More

GCC Video Surveillance Storage Market (2017-2023)

Market Forecast by Product Device (SAN, DAS and NAS), Deployment (Cloud, Hybrid and On-Premise), Verticals (Government & Transportation, Retails, Enterprise & Data Centers, Residential, Healthcare & Hospitality, BFSI and Others), Countries...

Read More

Latin America Elevator and Escalator Market (2017-2023)

Market Forecast By Segments (Elevators (Low-Rise, Mid-Rise & High-Rise) and Escalator (Moving Stairs & Moving Walkways)), Services (New installation, Maintenance & Modernization) and Countries Covered...

Read More


Our Key Clients
6wreserach client list