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What's Driving PICO Projector Market Growth?

May 31, 2016

The India growth factor

According to a 6Wresearch report, India Pico projector market shipments value reached over $1.8 million in CY 2015. Xelectron and Portronics together captured around 62 per cent share of the market even though more than 7 vendors shipped projectors in India. Pico projectors featuring resolution of 320X240 accounted for major share of the market. Other major players in the India Pico projector Market are Asus, Vox, Zync and Acer.

According to Anuj Mehrotra, Senior Research Analyst, 6Wresearch-India Electronics Division,"Growing need for portable projectors, decreasing TCO (Total Cost of Ownership) and rising need across application segments such as education, media & entertainment, Corporate and Healthcare have increased the awareness of PICO Projectors in the country. Additionally, introduction of advanced features such as 3D technology and in-built Wi-Fi capability have further assisted the market attentiveness."

According to Pulkit Shrivastava, Research Analyst, 6Wresearch-India Electronics Division, "Over the recent quarters, India Pico projector Market has witnessed entry of several new players with advanced technological capabilities. For instance, Canon, one of the key players in India Projector Market has launched RAYO series of Pico projectors featuring superior image resolution and Wi-Fi capability to target utmost share in this niche market."

While it seems to many that Pico projectors were becoming a faded dream, the industry on the whole is poised for a rebirth. As a tech enthusiast notes in his blog, much like the mythological Phoenix rising from the ashes, Pico projectors will once again soar to new heights, thanks to the digital explosion that is giving a new meaning to many such technologies of the bygone era.

Media Source: THE-MEA.CO.UK

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