6wresearch logo

Zebronics' new security and surveillance biz targets SMBs, enterprises

February 27, 2015

India's computer peripherals company Top Notch Infotronix, which operates under the brand 'Zebronics', has announced its foray into security and surveillance market. The company has set up a separate business unit for the surveillance and security equipment business.

"We decided that a horizontal diversification of product portfolio would be our best bet for achieving the inorganic growth target we had set ourselves and to more fully utilise our resources and capabilities, as we reach our twentieth year. We looked at the many new opportunities. The surveillance equipment portfolio is the first of our major announcements that can be expected this year. We find that there is a huge vacuum at the affordable end of the market and lack of organised players who can back up with a good brand name, quality products, and full warranty support. Zebronics is already an established brand with 12,000 partners carrying our products into big cities and small towns alike. That will form the backbone of our new business unit," Rajesh Doshi, founder and Director, Zebronics, said.

According to 6Wresearch, the Indian Video Surveillance market is expected to reach $952.94 million by 2016, with a CAGR of 32.49 percent from 2011-2016. While analog based surveillance systems have accounted for major market-share so far, IP-based surveillance systems are growing with relatively higher CAGR of 41.78 percent from 2011-2016.

The product portfolio announced by Zebronics includes 15 new products in the categories of cameras, DVRs and video door phones. There are 4 analog and 8 HDCVI camera with IP camera to be announced soon. The products will be targeted at mainly at SMB retail and commercial establishments, and the home segment but are also suited for a variety of uses such as government, transportation, banking and finance.

The surveillance business will operate as an independent business unit with its own sales force. Ashok Jha has been appointed as business head for surveillance products at Zebronics.

Zebronics expects that about 15 percent of its revenue will be generated from the surveillance business in the first year (2015-16) itself.

The company has had a CAGR of around 30 percent through the last three years, in spite the slowing down of desktop market. Zebronics now targets a 100 percent growth this year and a mega Rs 1000-crore brand in next two years, Doshi added.

Source- http://www.firstpost.com/business/zebronics-new-security-surveillance-biz-targets-smbs-enterprises-2115877.html

      Browse More Report

Oman Air Conditioner Market (2017-2023)

Market Forecast By Types (Window AC, Spilt AC, Floor Standing, Cassette Type, Ducted Split/Ceiling Concealed, Packaged and Centralized (Chiller, VRF, AHU/FCU and Others)), By Applications (Residential, Healthcare, Commercial Buildings & Retail, Government...

Read More

Bahrain Air Conditioner Market (2017-2023)

Market Forecast By Types (Window AC, Spilt AC, Floor Standing, Cassette Type, Ducted Split/Ceiling Concealed, Packaged and Centralized (Chiller, VRF, AHU/FCU and Others)), By Applications (Residential, Healthcare, Commercial Buildings & Retail, Government...

Read More

India Industrial Valves Market (2017-2023)

Market Forecast By Technology (On-Off Valve and Control Valve) , By Valves Type (Ball, Butterfly, Plug, Gate, Diaphragm, Globe, Angle and Choke), By Application (Oil & Gas Refining (Upstream, Midstream, and Downstream), Petrochemical, Chemical and Fertilizers...

Read More

Middle East Biscuit Market (2017-2023)

Market Forecast By Category (Sweet, Savoury & Crackers and Functional/Energetic), By Distribution Channels (Hypermarkets & Supermarkets, Convenience Stores, Specialist Retailers and Others (e-Commerce, Pharmacy, and Dollar Store)), By Packaging...

Read More

Middle East Chocolate Market (2017-2023)

Market Forecast By Categories (Milk Chocolate, Dark Chocolate and White Chocolate), By Distribution Channels (Hypermarkets & Supermarkets, Convenience Stores, Specialist Retailers and Others (e-Commerce, Pharmacy, and Dollar Stores)), By Packaging...

Read More

India UAV Market Report (2017-2023)

Market Forecast By UAV Types (Miniā€“UAVs (Low Altitude-Low Endurance), Medium Range UAVs (Low Altitude-Medium Endurance), Long Range UAVs (Medium Altitude-Long Endurance, MALE) and Long Range UAVs (High Altitude-Long Endurance, HALE)), By UAV Range...

Read More

UAE Video Surveillance Market (2017-2023)

Market Forecast by Types (Analog Video Surveillance Systems (Analog Camera and DVR), IP Video Surveillance Systems (IP Cameras, NVR and Encoder/ Decoder), Surveillance Software (Video Management Software, Video Analytics Software and Others))...

Read More

India Air Conditioner Market (2017-2023)

Market Forecast by AC Types (Window AC, Split AC, Floor Standing, Cassette Type, Packaged, Ducted Split/Ceiling Concealed, Centralized (Chiller, VRF and AHU/FCU)), Applications (Residential, Commercial & Retail Buildings, Government & Transportation, Hospitality and Others)...

Read More

India Lithium Ion Batteries Market (2017-23)

Market Forecast by Applications (Automotive, Industrial, Consumer Electronics and Others (Medical, Military and Textile)), Materials (Lithium Cobalt Oxide, Lithium Manganese Oxide, Lithium Iron Phosphate and Others (Li Nickel Cobalt Aluminum Oxide and Li Titanate))...

Read More


Our Key Clients
6wreserach client list