How Big is the Air Care Market in 2025 | Explore Trends & Forecast

Code: MTA3512 Publication Date: Apr 2025

Air Care Market Size Growth Rate

The air care market is projected to expand from USD 15 billion in 2025 to USD 19 billion by 2031 at a CAGR of 7.5%.

How Big is the Air Care Market?

The air care industry is a rapidly expanding industry that has grown from a focus on improving indoor air quality to numerous household products that are also used for health purposes. Given the increased attention on the harmful effects of indoor air pollution, it is vital that today's consumer recognize the importance of maintaining indoor air that is clean and healthy to breathe. The following are examples of air care products: air purifiers, aroma diffusers, scented candles, and room sprays. The air care product market continues to grow as concerns over respiratory disease, allergies, and other health conditions due to poor indoor air quality increases. Urbanization, industrialization and products containing chemicals are just a few of the reasons for the explosive growth in the global air care market.

Key Market Drivers

There are various factors shaping the air care market today. The growth of air purification systems is attributed to the escalating awareness of the adverse health effects of indoor pollution and increasing demand for healthy indoor air quality. Rising disposable income and changing lifestyles are driving market growth as well. One important driver is the increasing trend towards 'green' and natural products. Consumers are increasingly aware of the environmental impacts of their choices, and therefore shifting towards products either containing natural ingredients or less harmful impact on air quality. 

Another main driver is the increased integration of technology into air care products,i.e., the availability of smart air purifiers and diffusers increasingly linked to smartphone apps and which can automatically make adjustments based on real-time information.

Opportunities Present in the Market

The air care market is expanding rapidly as products that improve indoor air quality are in high demand. This market experienced growth due to rising pollution levels and the need for clean space to live and work in. Air care products such as air purifiers, diffusers, and scented candles are much more accepted by consumers who want to offer pleasant and refreshing air in their home or office. In addition, there isn't just the residential market, as many commercial spaces are introducing air care products in areas to places like hospitals, hotels, and office buildings. 

The trend is a great opportunity for air care businesses to widen their landscape by tapping into multiple markets. In addition to that, the air care market is always changing with new technologies providing improved functionalities. There are now smart air purifiers that can be controlled through a smartphone app, as well as diffusers using ultrasonic technology that can disperse a fine mist of essential oils into the air.

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