Top 10 Players in Male Grooming Products Market | Market Leaders & Trends 2025

Top 10 Players in Male Grooming Products Market

Male grooming has attained significant growth in recent years, with a growing number of men showing interest in grooming products and personal care. This trend led to a considerable rise in the male grooming products market's size. There are various factors contributing to the Male Grooming Products Market growth, such as the growing use of social media platforms, rising disposable incomes, and changes in societal norms.  

Several companies are operating in the market, but only certain companies have made prominent contributions. Companies have been at the forefront of innovation, coming up with new and enhanced products that cater specifically to men's preferences. Top market players also focus on diversifying their product lines to include not only traditional shaving and skincare products but also hair care, body care, as well as fragrance products. 

Moreover, companies have also invested heavily in marketing as well as advertising strategies to create awareness and promote their products. Efforts of key players have not just contributed to driving market progress but also influenced men's perceptions of grooming and personal care. According to 6Wresearch, the Male Grooming Products Market size is anticipated to expand at a CAGR of 9% during 2025-2031.

List of the Leading Companies in the Male Grooming Products Market

1. Procter & Gamble Co.

Procter & Gamble Co. is an American multinational consumer goods corporation that specializes in a wide range of personal care and grooming products for men. Some of their popular brands include Gillette, Old Spice, and Head & Shoulders.

2. Unilever N.V.

Unilever N.V. is a British-Dutch company that produces a variety of personal care and grooming products for men under brands such as Axe, Dove Men+Care, and Vaseline. They are also known for their sustainable approach towards production and packaging.

3. L'Oreal S.A.

L'Oreal S.A. is a French cosmetics company that offers a range of male grooming products under the brand names Garnier Men, L'Oreal Paris Men Expert, and Maybelline New York Men.

4. Beiersdorf AG

Beiersdorf AG is a German personal care company that produces various male grooming products under the brand names Nivea Men, Eucerin Men, and Labello For Men. They are known for their innovative product formulations and packaging designs.

5. Johnson & Johnson

Johnson & Johnson is an American multinational corporation that offers a wide range of male grooming products under brands such as Neutrogena Men, Aveeno Men, and Listerine. They are also known for their healthcare products and services.

6. The Estee Lauder Companies Inc.

The Estée Lauder Companies Inc. is an American multinational manufacturer and marketer of prestige skincare, makeup, fragrance, and hair care products for men under brands such as Clinique For Men, Lab Series Skincare for Men, and Tom Ford Beauty.

7. Kao Corporation

Kao Corporation is a Japanese chemical and cosmetics company that produces various grooming products for men under brands such as Bioré Men, Attack Neo, and Asience For Men. They are also known for their eco-friendly approach towards manufacturing.

8. Colgate-Palmolive Company

Colgate-Palmolive Company is an American multinational consumer products company that offers a range of male grooming products under the brand names Palmolive Men and Irish Spring. They are also known for their oral care and home care products.

9. The Body Shop International Limited

The Body Shop International Limited is a British cosmetics, skincare, and perfume company that offers male grooming products under the brand name The Body Shop For Men. They are also known for their ethical and sustainable production practices. Overall, these top 10 companies in the male grooming products market have established themselves as leaders in providing high-quality and innovative products for men's personal care needs. From traditional shaving products to modern skincare solutions, these companies offer a wide range of options for men to choose from. With their strong global presence and continuous focus on customer satisfaction, these companies will continue to dominate the male grooming industry in the years to come.

10. Shiseido Company, Limited

Shiseido Company, Limited is a Japanese multinational personal care company that offers male grooming products under the brand names Shiseido Men and Tsubaki For Men. They are also known for their luxury skincare and makeup products.

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