Top 10 Toy Companies in the USA | Leading Brands & Trends 2025

Top 10 Toy Companies in the USA

The USA Toy Industry has expanded steadily over the years, and major players in this market have been mostly accountable for its success. Companies have been helpful in changing the market and meeting changing customer expectations. Among the key forces behind the United States' toy industry's growth is innovation. Toy companies in the industry aim to create creative and appealing products fit for children. 

In the USA Toy Market, sales increases are much enhanced by marketing strategies as much as innovation. Businesses invest more money in traditional and digital advertising initiatives in order to raise brand awareness and promote their goods. This has helped to increase the audience and create buzz around just-launched toys. Moreover, the growth of the Toy Market in the United States has been much influenced by cooperation and alliances. According to 6Wresearch, the USA Toy Market size is projected to expand at a CAGR of 6.8% during 2025-2031.

List of the Leading Companies in the USA Toy Market

1. JAKKS Pacific Inc.

JAKKS Pacific Inc. designs and markets a variety of popular toy brands such as Cabbage Patch Kids, Disney Princess, and Nintendo. The company was established in 1995 and is headquartered in Santa Monica, California. JAKKS Pacific's products can be found in major retailers and department stores across the USA.

2. Mattel Inc.

Mattel Inc. is one of the largest toy companies in the world and holds many popular brands such as Barbie, Hot Wheels, Fisher-Price, and American Girl. The company was founded in 1945 and has its headquarters in El Segundo, California. Mattel's products can be found in more than 150 countries worldwide.

3. Funko Inc.

Funko Inc. is known for its pop culture collectibles, including vinyl figures, action toys, and board games. The company was founded in 1998 and has its headquarters in Everett, Washington. Funko's products can be found in major retailers across the USA.

4. Hasbro Inc.

Hasbro Inc. is another major player in the USA toy market with a wide range of popular brands such as Monopoly, Nerf, Play-Doh, and Transformers. The company was founded in 1923 and is headquartered in Pawtucket, Rhode Island. Hasbro's products are sold in over 130 countries globally.

5. LEGO Group

LEGO Group is a Danish company that has become a household name in the USA toy market with its famous building blocks and sets. The company was founded in 1932 and has its headquarters in Billund, Denmark. LEGO products are sold in more than 140 countries worldwide.

6. MGA Entertainment Inc.

MGA Entertainment Inc. is known for creating popular toy brands such as Bratz dolls, Little Tikes, and LOL Surprise. The company was founded in 1979 and has its headquarters in Van Nuys, California. MGA Entertainment's products are sold globally in over 85 countries.

7. Spin Master Corp.

Spin Master Corp. is a Canadian company that has made its mark in the USA toy market with popular brands such as Paw Patrol, Hatchimals, and Bakugan. The company was founded in 1994 and has its headquarters in Toronto, Canada. Spin Master's products can be found in over 100 countries worldwide.

8. Jazwares LLC

Jazwares LLC is a toy company known for creating licensed toys based on popular franchises such as Fortnite, Roblox, and Minecraft. The company was founded in 1997 and has its headquarters in Sunrise, Florida. Jazwares' products can be found in major retailers across the USA.

Frequently Asked Questions About the Market Study (FAQs):