Top 10 Toy Companies Worldwide | Leading Brands 2025

Top 10 Toy Companies Worldwide

The Toy Industry around the world has been thriving, with innovative toys being introduced in the market. There is no shortage of options for toys in the market, as everything from conventional dolls to high-tech robots and drones is available. The Toy Market is one of the most competitive markets in the world, and its growth is stimulated by constant changes in consumer preferences and expansion in disposable income. 

Companies in this market constantly invest in research and development since it helps them to introduce innovative and new toys. Innovations also help companies stay ahead of their competitors and maintain their strong presence in the industry. Companies have been adopting different marketing strategies for which they run social media campaigns, tie up with popular movie franchises, and even employ celebrity endorsements. It helps businesses to generate demand and create awareness among people. According to 6Wresearch, the Toy Market size is anticipated to expand at a CAGR of 8% during 2025-2031.

List of the Leading Companies in the Toy Market

1. Mattel Inc.

Mattel Inc. is a leading global toy company that produces a wide range of products including Barbie dolls, Hot Wheels cars, and Fisher-Price toys. The company was founded in 1945 by Harold "Matt" Matson and Elliot Handler, who later introduced the famous Barbie doll in 1959. With its headquarters in California, Mattel operates in over 40 countries and sells its products in more than 150 nations worldwide.

2. Lego Group

Lego Group is a Danish toy manufacturing company known for its iconic interlocking plastic bricks. Founded in 1932 by Ole Kirk Christiansen, Lego has become one of the most recognizable and beloved toy brands in the world. In addition to its classic building sets, Lego also produces video games, children's books, and even theme parks.

3. Bandai Namco Holdings

Bandai Namco Holdings is a Japanese conglomerate that specializes in toys, video games, and amusement parks. The company was formed through a merger of two major toy companies – Bandai and Namco – in 2005. It is responsible for some popular franchises such as Dragon Ball Z and Gundam.

4. Hasbro

Hasbro is an American multinational toy and board game company that was founded in 1923 by brothers Henry and Helal Hassenfeld. The company is responsible for some of the most popular toys and games such as Monopoly, Transformers, and My Little Pony. With its headquarters in Rhode Island, Hasbro operates globally and has a strong presence in the entertainment industry.

5. Jakks Pacific Inc.

Jakks Pacific Inc. is an American company that designs and sells toys and consumer products for children and adults alike. The company was founded in 1995 by Jack Friedman and Stephen Berman and has since become a major player in the toy industry. Some of its popular toy lines include Cabbage Patch Kids and Power Rangers.

6. MGA Entertainment

MGA Entertainment is an American toy and entertainment company that was founded in 1979 by Isaac Larian. The company rose to fame with its popular line of Bratz dolls, but also produces other successful brands such as Little Tikes and Lalaloopsy. MGA's headquarters are located in California, but it has offices and operations in several other countries.

7. VTech Holdings Ltd.

VTech Holdings Ltd. is a multinational toy company based in Hong Kong that specializes in electronic learning products and educational toys. The company was founded in 1976 by Allan Wong and Stephen Leung and has become a leading brand in the global electronic toy market. Its products can be found in over 90 countries worldwide.

8. Spin Master

Spin Master is a Canadian toy and entertainment company that was founded in 1994 by three childhood friends – Ronnen Harary, Anton Rabie, and Ben Varadi. The company produces a variety of popular toys and games such as Hatchimals, Paw Patrol, and Bakugan. In addition to its headquarters in Ontario, Spin Master has offices in several other countries including the United States and France.

9. Tomy Co., Ltd.

Tomy Co., Ltd. is a Japanese toy company that was founded in 1924 by Eiichiro Tomiyama and Tadayoshi Yamashita. The company produces a wide range of toys and games for children, including popular franchises such as Pokémon and Beyblade. In addition to its headquarters in Tokyo, Tomy has offices and operations in other countries such as the United States and Germany.

10. LeapFrog Enterprises Inc.

LeapFrog Enterprises Inc. is an American company that designs, develops, and sells educational entertainment products for children. The company was founded in 1995 by Michael Wood and Robert Lally and has since become a leading brand in the electronic learning market. Its headquarters are located in California, but it also has offices in other countries such as Canada and France.

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